Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)

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The Application of Artificial Intelligence in E-Commerce Media Operations

Authors
Yuanyuan Wang1, *
1Wuhan Optics Valley Vocational College, Wuhan, China
*Corresponding author. Email: 13036103088@163.com
Corresponding Author
Yuanyuan Wang
Available Online 15 April 2025.
DOI
10.2991/978-94-6463-676-5_53How to use a DOI?
Keywords
E-commerce transformation; artificial intelligence; operational efficiency; personalized customer experience; technological innovation
Abstract

This paper provides an in-depth exploration of the significance and application of artificial intelligence (AI) technology in the e-commerce sector. It examines key areas where AI is being utilized, including intelligent recommendation systems, automated customer service, and supply chain optimization. The study also addresses the challenges associated with implementing AI technologies, such as data privacy and security, technical integration, and ethical considerations. Furthermore, it forecasts the future impact of AI on e-commerce, highlighting innovative business models, intelligent operational processes, and changes in the competitive landscape. Through case studies and empirical evidence, this research offers valuable insights for practitioners and researchers, providing a roadmap for leveraging AI to enhance efficiency, effectiveness, and competitiveness in the e-commerce industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
15 April 2025
ISBN
978-94-6463-676-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-676-5_53How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuanyuan Wang
PY  - 2025
DA  - 2025/04/15
TI  - The Application of Artificial Intelligence in E-Commerce Media Operations
BT  - Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)
PB  - Atlantis Press
SP  - 537
EP  - 547
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-676-5_53
DO  - 10.2991/978-94-6463-676-5_53
ID  - Wang2025
ER  -