Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)

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The Propagation of Media Coverage through the Supply Chain—The Relationship between Media Coverage, Supply Chain Spillovers and Green Technology Innovation

Authors
Zhongling Li1, *
1School of International Education, Wuhan University of technology, Wuhan, China
*Corresponding author. Email: yylzl09@163.com
Corresponding Author
Zhongling Li
Available Online 15 April 2025.
DOI
10.2991/978-94-6463-676-5_2How to use a DOI?
Keywords
green technology innovation; supply chain; media coverage
Abstract

This paper investigates the novel mechanisms by which media coverage influences green technology innovation along the supply chain in the era of increasing environmental concerns and the pursuit of sustainable development. Unlike previous studies, it focuses on the supply chain, especially the spillover effects on surrounding firms, which fills the research gaps in this area. By analyzing the data of Chinese A-list companies from 2011 to 2021, we find that media coverage positively impacts a company’s green technology innovation. Moreover, the media coverage of focal firms not only has a positive effect on the media coverage of surrounding firms but also exhibits a spillover effect on their green technology innovation. These findings point out the crucial role of social opinion in driving green technology innovation and provide valuable insights for policymakers, businesses, and researchers. Based on these conclusions, we propose managerial recommendations to promote the technological progress and green development of the entire industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
15 April 2025
ISBN
978-94-6463-676-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-676-5_2How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhongling Li
PY  - 2025
DA  - 2025/04/15
TI  - The Propagation of Media Coverage through the Supply Chain—The Relationship between Media Coverage, Supply Chain Spillovers and Green Technology Innovation
BT  - Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)
PB  - Atlantis Press
SP  - 4
EP  - 14
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-676-5_2
DO  - 10.2991/978-94-6463-676-5_2
ID  - Li2025
ER  -