Research on the Dilemmas and Strategies of the Implementation of Digital Strategies of Rural Enterprises under Rural Revitalization

DOI

10.2991/978-94-6463-676-5_78How to use a DOI?

Keywords

Rural revitalization; Rural enterprises; Digital strategy; Dilemmas; Strategies

Abstract

The rural revitalization strategy has brought new opportunities for rural development. In this context, the implementation of the digital strategy of rural enterprises has become the key. This research focuses on the current situation, dilemmas and strategies of the implementation of the digital strategy of rural enterprises. Through the sorting of relevant materials and case analysis, it is found that rural enterprises have achieved certain results in the field of digital application, but still face many problems. At the technical level, weak infrastructure and difficult technical application problems are significant; at the talent level, there is a shortage of professional talents and difficulties in training; at the financial level, there are dilemmas of high input costs and limited financing channels; at the conceptual level, it is manifested as the conservativeness of enterprise managers and the weak awareness of employees. In response to these dilemmas, strategies such as improving infrastructure, attracting and training talents, expanding sources of funds, and changing conceptual awareness are proposed to promote the effective implementation of the digital strategy of rural enterprises and provide strong support for the high-quality development of rural enterprises under rural revitalization.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wenfang Luo
AU  - Hongyu Zhang
PY  - 2025
DA  - 2025/04/15
TI  - Research on the Dilemmas and Strategies of the Implementation of Digital Strategies of Rural Enterprises under Rural Revitalization
BT  - Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)
PB  - Atlantis Press
SP  - 812
EP  - 819
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-676-5_78
DO  - 10.2991/978-94-6463-676-5_78
ID  - Luo2025
ER  -