AIGC Empowering Art Design: A Multi-dimensional Exploration from Innovative Applications to Future Development

DOI

10.2991/978-2-38476-523-2_7How to use a DOI?

Keywords

AIGC; Art Design; Innovative Applications

Abstract

The explosive growth of AI-generated content (AIGC) is transforming the production paradigm of art and design. This paper employs a combination of case studies and pattern analysis to examine the application mechanisms and innovative pathways of AIGC across three fields: graphic design, product design, and spatial design. The study found that: 1. The “keyword-driven—batch generation—designer refinement” process, exemplified by cases such as the countdown poster for “Aquaman 2” and McDonald’s “Bronze Burger,” can increase design efficiency by 60% and reduce the program iteration cycle from two weeks to three days; Second, two innovative models emerge: “human-machine collaboration” and “data-driven.” The former leverages AI to handle repetitive, differentiated tasks, while the latter relies on user behavior and market trend data to rapidly penetrate precision and personalized technologies; Third, the rapid penetration of technology triggers ethical risks, such as blurred copyright boundaries, cultural misuse, and weakened designer agency. This paper proposes a three-dimensional governance framework of “technology control—cultural exploration—shared responsibility” to provide insights for the theoretical construction and industrial practice of art design in the AIGC era.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jinling Du
PY  - 2025
DA  - 2025/12/29
TI  - AIGC Empowering Art Design: A Multi-dimensional Exploration from Innovative Applications to Future Development
BT  - Proceedings of the 5th International Conference on New Media Development and Modernised Education (NMDME 2025)
PB  - Atlantis Press
SP  - 51
EP  - 59
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-523-2_7
DO  - 10.2991/978-2-38476-523-2_7
ID  - Du2025
ER  -