Proceedings of the 2026 5th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2026)

2026 5th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2026)

📍Dali, China🗓️ 11-13 September 2026
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From Development Dividend to Operation Dividend: Unique Path and Underlying Logic of China Resources Land Strategic Transformation

Authors
Chang Qian1, *
1Business Administration, School of Business, Jiangnan University, Wuxi, China
*Corresponding author. Email: 2648946573@qq.com
Corresponding Author
Chang Qian
Available Online 10 November 2026.
DOI
10.2991/978-94-6239-825-2_3How to use a DOI?
Keywords
China Resources Land; Strategic transformation; Three growth curves; Regular business; City operator
Abstract

China real estate industry is in a historic turning point. When the old model of “high leverage, high debt and high turnover” is unsustainable, head commercial real estate enterprises have sought strategic transformation. In this group action, China Resources Land took the lead in realizing the qualitative change of profit structure-in 2025, the core net profit of recurring business exceeded 50% for the first time, marking its official entry into a new stage of “two-wheel drive of development, sales and operation services”. This paper takes China Resources Land as the research object, systematically traces its transformation motivation, deconstructs the strategic framework of “three growth curves”, evaluates the transformation effect, and refines the reference experience and enlightenment. This case shows that the essence of the transformation of housing enterprises is not the simple superposition of business segments, but the systematic reconstruction of value creation logic; The winner of the transformation is not the speed of the transformation action, but the sooner or later the core competence is cultivated.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 5th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
10 November 2026
ISBN
978-94-6239-825-2
ISSN
2352-5428
DOI
10.2991/978-94-6239-825-2_3How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chang Qian
PY  - 2026
DA  - 2026/11/10
TI  - From Development Dividend to Operation Dividend: Unique Path and Underlying Logic of China Resources Land Strategic Transformation
BT  - Proceedings of the 2026 5th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2026)
PB  - Atlantis Press
SP  - 18
EP  - 23
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-825-2_3
DO  - 10.2991/978-94-6239-825-2_3
ID  - Qian2026
ER  -