Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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The Role of Brand Love as a Mediator between Brand Experience and Brand Satisfaction with Brand Loyalty to Levi’s®

Authors
Sinta Alfina Deva1, *, Vidyarini Dwita1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: alfinadeva_shinta@yahoo.co.id
Corresponding Author
Sinta Alfina Deva
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_109How to use a DOI?
Keywords
Brand Experience; Brand Satisfaction; Brand love; brand loyalty
Abstract

To examine how brand love functions as mediating factor among brand experience in Padang City to brand loyalty to Levi’s products. This research is descriptive and quantitative with a survey method. The population in this study is customers of Levi’s® products in Padang City. The sample used in this study amounted to 280 people. The data analysis tool used is SEM PLS. Brand experience and brand satisfaction positively affect brand love and customer loyalty. Brand love affects brand loyalty. Brand loyalty mediates between brand experience and brand satisfaction versus brand loyalty. This study expands on previous research by examining factors that influence brand loyalty by adding brand satisfaction variables and making product love mediate among brand experience also satisfaction with loyalty to Levi’s® products.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_109How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sinta Alfina Deva
AU  - Vidyarini Dwita
PY  - 2025
DA  - 2025/09/16
TI  - The Role of Brand Love as a Mediator between Brand Experience and Brand Satisfaction with Brand Loyalty to Levi’s®
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1351
EP  - 1363
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_109
DO  - 10.2991/978-94-6463-839-4_109
ID  - Deva2025
ER  -