The Effect of Cash on Delivery (COD) Check First, Return Policy Leniency, Social Commerce Constructs and Perceived Reputation on Purchase Intention with Trust as an Intervening Variable

DOI

10.2991/978-94-6463-839-4_136How to use a DOI?

Keywords

Cash On Delivery (COD) check first; Return Policy Leniency; Social Commerce Constructs; Perceived Reputation; Consumer Trust; Purchase Intention

Abstract

This study seeks to examine the effect of Cash on Delivery (COD) Check First, Return Policy Leniency, Social Commerce Constructs, and Perceived Reputation on Purchase Intention, both directly and through Consumer Trust as an intervening variable. Employing a quantitative research approach, the study was conducted in Kerinci Regency from July to August 2024. The target population consisted of e-commerce users who had never conducted transactions on the Shopee platform. A non-probability sampling method, specifically Convenience Sampling or Accidental Sampling, was used to select 220 respondents. The primary data was analyzed using the SEM Partial Least Square method. The findings revealed that Cash on Delivery (COD) Check First does not impact Consumer Trust but has a significant positive effect on Purchase Intention. Return Policy Leniency demonstrated a significant positive effect on Consumer Trust but harmed Purchase Intention. Social Commerce Constructs were found to significantly and positively effect both Consumer Trust and Purchase Intention. Similarly, Perceived Reputation significantly and positively affected Consumer Trust but had no direct impact on Purchase Intention. Additionally, Consumer Trust was found to have a significant positive effect on Purchase Intention.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mori Putra Jaya
AU  - Abror Abror
PY  - 2025
DA  - 2025/09/16
TI  - The Effect of Cash on Delivery (COD) Check First, Return Policy Leniency, Social Commerce Constructs and Perceived Reputation on Purchase Intention with Trust as an Intervening Variable
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1744
EP  - 1763
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_136
DO  - 10.2991/978-94-6463-839-4_136
ID  - Jaya2025
ER  -