Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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Business Success among Malaysian Young Agropreneurs and Social Media Usage as Mediator

Authors
N. F. Malik1, *, M. Wee1, M. Katan1, M. Z. Sadik1
1Faculty Business and Management, Universiti Teknologi MARA, Malacca, Malaysia
*Corresponding author. Email: nurmelissa@uitm.edu.com.my
Corresponding Author
N. F. Malik
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_105How to use a DOI?
Keywords
Business Success; Strategic Competency; Social Media Usage; Agropreneurs
Abstract

One of the most important industries, agriculture primarily serves as a source of food and contributes to national income. However, given its potential negative effects on the agriculture industry, the rise in food imports is the result of insufficient efforts to increase food production, notably in creating prosperous agropreneurs. It is crucial to research the competency necessary for successful agropreneurs. The purpose of this study is to examine how strategic competency affects the success of agricultural businesses and the roles of social media usage as mediating. The variables for this study consist of strategic competency, business success and social media usage. A total of 96 respondents aged between 18–40 years old participated in the survey using purposive sampling technique among agropreneurs in Peninsular Malaysia. The data collected via questionnaires and Structural equation modelling via Smart PLS was used to analyse the data. The study revealed that out of four hypotheses developed, two was significant, and there was no mediating effect of social media usage on the relationship reported.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_105How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - N. F. Malik
AU  - M. Wee
AU  - M. Katan
AU  - M. Z. Sadik
PY  - 2025
DA  - 2025/09/16
TI  - Business Success among Malaysian Young Agropreneurs and Social Media Usage as Mediator
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1298
EP  - 1307
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_105
DO  - 10.2991/978-94-6463-839-4_105
ID  - Malik2025
ER  -