Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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Marketing Mix Alyoskopi Coffee Shop

Authors
Nadya Maharani1, *, Ilham Thaib1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author.
Corresponding Author
Nadya Maharani
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_72How to use a DOI?
Keywords
Marketing Mix; Coffeeshop; Consumer Behavior
Abstract

The marketing mix is a series of interrelated tools to form an interrelated marketing program to achieve effective marketing objectives and satisfy consumer desires. This study aims to find out how the Marketing Mix Review is on Alyoscopes in Talawi Hilir, Kec.Talawi, Sawahlunto City. This research uses a qualitative descriptive research type. The methods used in this research are interviews, documentation, and observation. This research was conducted in July 2023 with owners or employees. The results of this study are: 1. Products, the products offered are drinks and food at the coffee shop, 2. Prices, the prices offered are in accordance with consumers ranging from the upper middle class, 3. Promotion, in Alyoskopi promotions using Instagram and WhatsApp media, using discounts or discounts on certain days, 4. Place, the place owned by Alyoskop is very strategic which is quite far from other business competitors besides that the surroundings are still beautiful and far from settlements, 5. People, Alyoskopi has seven employees who have duties and their respective responsibilities to achieve business goals, 6,Physical environment, Alyoskopi has a modern and neat appearance starting from the seats to the items in the coffee bar.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_72How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nadya Maharani
AU  - Ilham Thaib
PY  - 2025
DA  - 2025/09/16
TI  - Marketing Mix Alyoskopi Coffee Shop
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 874
EP  - 880
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_72
DO  - 10.2991/978-94-6463-839-4_72
ID  - Maharani2025
ER  -