Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024)

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A Study on the Group Mechanism of the Demonstration Effect of Pioneer Enterprises on the Digital Transformation of Small and Medium-Sized Manufacturing Enterprises in Industrial Clusters

Authors
Lei Wang1, Yijin Jiang1, *
1Department of School of Management, Hangzhou Dianzi University, Hangzhou, Zhejiang, China
*Corresponding author. Email: 221030004@hdu.edu.cn
Corresponding Author
Yijin Jiang
Available Online 28 February 2025.
DOI
10.2991/978-94-6463-656-7_36How to use a DOI?
Keywords
SMEs; Industrial Cluster; Digital Transformation; Evolutionary Game Theory
Abstract

The purpose of this paper is to investigate the group mechanism by which the demonstration effect of pioneer enterprises influences the digital transformation of small and medium-sized manufacturing enterprises within industrial clusters, based on the mutual influence among enterprises in the cluster. The paper analyzes the impact of pioneer enterprises on the digital transformation of other enterprises in the industrial cluster. By constructing a BA scale-free network based on the characteristics of industrial clusters and optimizing the evolutionary game model for decision-making adoption of digital transformation in SMEs, this study utilizes Python programming to simulate the demonstration effect of pioneer enterprises on the digital transformation of enterprises in the industrial cluster. The results show that the scale of the network has a significant impact on the initial demonstration effect of digital transformation diffusion, but has no significant influence on the depth of transformation strategy evolution. At the same time, there are differences in enterprise size in the process of pilot enterprises influencing follower enterprises to undertake digital transformation, which means that the digital transformation process varies among different clusters.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
28 February 2025
ISBN
978-94-6463-656-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-656-7_36How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lei Wang
AU  - Yijin Jiang
PY  - 2025
DA  - 2025/02/28
TI  - A Study on the Group Mechanism of the Demonstration Effect of Pioneer Enterprises on the Digital Transformation of Small and Medium-Sized Manufacturing Enterprises in Industrial Clusters
BT  - Proceedings of 2024 4th International Conference on Public Management and Big Data Analysis (PMBDA 2024)
PB  - Atlantis Press
SP  - 369
EP  - 381
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-656-7_36
DO  - 10.2991/978-94-6463-656-7_36
ID  - Wang2025
ER  -