Proceedings of the International Conference on Policies, Processes and Practices for transforming Underdeveloped Economies into Developed Economies (PPP-UD 2025)

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Perception Influencing Motivation Towards the Adoption of Online Learning in the Indian Context: An Empirical Investigation Using the Technology Acceptance Model

Authors
Pooja Sharma1, *, Shanu Jain2, Shikha Makkar3
1Management School, Delhi Metropolitan Education, Noida, Uttar Pradesh, 201309, India
2School of Business, Manav Rachna University, Faridabad, Haryana, 121004, India
3Department of Commerce, Ram Lal Anand College, Delhi, Delhi, 110021, India
*Corresponding author. Email: pooja26.s@gmail.com
Corresponding Author
Pooja Sharma
Available Online 10 November 2025.
DOI
10.2991/978-94-6463-894-3_16How to use a DOI?
Keywords
Covid-19; Education; Motivation; Online Learning; Technology
Abstract

This study explores the relationship between student perception and motivation regarding online learning in India, particularly in the wake of the COVID-19 pandemic, which necessitated a rapid shift to digital education. Drawing on the Technology Acceptance Model (TAM) and the Perception of Online Teaching and Learning (POSTOL) framework, the research employs a quantitative methodology, utilizing PLS-SEM to analyze data from 274 respondents, including students in traditional educational institutions and corporate training programs. The findings reveal a significant positive association between favorable perceptions of online learning and increased motivation to adopt online educational methods. This research contributes valuable insights for educational institutions and ed-tech companies seeking to enhance the effectiveness of online learning environments in India. The study emphasizes the importance of fostering positive perceptions and intrinsic motivation to ensure successful engagement with online learning platforms.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Policies, Processes and Practices for transforming Underdeveloped Economies into Developed Economies (PPP-UD 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
10 November 2025
ISBN
978-94-6463-894-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-894-3_16How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Pooja Sharma
AU  - Shanu Jain
AU  - Shikha Makkar
PY  - 2025
DA  - 2025/11/10
TI  - Perception Influencing Motivation Towards the Adoption of Online Learning in the Indian Context: An Empirical Investigation Using the Technology Acceptance Model
BT  - Proceedings of the International Conference on Policies, Processes and Practices for transforming Underdeveloped Economies into Developed Economies (PPP-UD 2025)
PB  - Atlantis Press
SP  - 225
EP  - 242
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-894-3_16
DO  - 10.2991/978-94-6463-894-3_16
ID  - Sharma2025
ER  -