Proceedings of the Palembang Tourism Forum Volume 2 2025 (PTF-2025)

<Previous Article In Volume
Next Article In Volume>

Identification of The Lemang Sales Problems as AaLahat Regency Souvenir for Sustainable Tourism Development

Authors
Iwan Riady1, Melati Pratama1, *
1Culinary Arts Study Program, Palembang Tourism Polytechnic, Sapta Pesona Street Number.10, Silaberanti Seberang Ulu 1, Palembang, South Sumatera Province, Indonesia
*Corresponding author. Email: melati@poltekpar-palembang.ac.id
Corresponding Author
Melati Pratama
Available Online 7 December 2025.
DOI
10.2991/978-94-6463-912-4_7How to use a DOI?
Keywords
Human resources; Inconsistency; Lemang
Abstract

Lemang is one of the traditional Malay cuisines in Lahat Regency, especially in Tanjung Sirih Village. Residents in this village commercialize Lemang as a souvenir to represent Lahat Regency. Around 50 sellers rely on Lemang sales as their primary source of income. However, sales inconsistencies, such as irregular selling times, pose challenges. This study aims to identify and analyze Lemang sales problems using the fishbone diagram method, involving all sellers (saturated sampling). Interviews were conducted with indicators: Man, Machine, Method, Materials, Environment, and Measurement. The study found that 86% of Lemang buyers came from outside the region; 12.3% relied on buyers visiting their stalls; 22.8% did not use social media for promotion; 80% of sellers lacked innovation in sales; 7% sold only a few Lemang variants, and 14.2% of sales resulted in food waste. The findings highlight the limited technological adaptability among sellers as the primary issue.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits any noncommercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if you modified the licensed material. You do not have permission under this license to share adapted material derived from this chapter or parts of it.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the Palembang Tourism Forum Volume 2 2025 (PTF-2025)
Series
Advances in Economics, Business and Management Research
Publication Date
7 December 2025
ISBN
978-94-6463-912-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-912-4_7How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits any noncommercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if you modified the licensed material. You do not have permission under this license to share adapted material derived from this chapter or parts of it.

Cite this article

risenwbib
TY  - CONF
AU  - Iwan Riady
AU  - Melati Pratama
PY  - 2025
DA  - 2025/12/07
TI  - Identification of The Lemang Sales Problems as AaLahat Regency Souvenir for Sustainable Tourism Development
BT  - Proceedings of the Palembang Tourism Forum Volume 2 2025 (PTF-2025)
PB  - Atlantis Press
SP  - 60
EP  - 70
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-912-4_7
DO  - 10.2991/978-94-6463-912-4_7
ID  - Riady2025
ER  -