The Impact of AI on Professional Training in Moroccan Companies

DOI

10.2991/978-94-6463-714-4_8How to use a DOI?

Keywords

Artificial intelligence; Professional training; Employee productivity; Gender discrimination; Cost reduction; Training design; Training evaluation

Abstract

This study examines the impact of AI on professional training in Moroccan companies, particularly after increased adoption due to COVID-19. While prior research explores AI’s role in training, little focuses on specific benefits like cost reduction, employee satisfaction, and gender neutrality in Morocco. Interviews with six professionals reveal AI’s technical and social advantages, such as lower costs, reduced training time, improved productivity, and reduced gender bias. AI intervenes in training design, implementation, and evaluation phases. The study highlights key factors for successful AI integration and offers practical recommendations. Its main limitation is the small sample size, calling for future research with broader participation.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Asmaa Benhmama
AU  - Yasmina Bennani Bennis
AU  - Brahim Sabiri
PY  - 2025
DA  - 2025/05/05
TI  - The Impact of AI on Professional Training in Moroccan Companies
BT  - Proceedings of Sustainability, Entrepreneurship, Equity and Digital Strategies (SEEDS 2024)
PB  - Atlantis Press
SP  - 107
EP  - 117
SN  - 2667-1271
UR  - https://doi.org/10.2991/978-94-6463-714-4_8
DO  - 10.2991/978-94-6463-714-4_8
ID  - Benhmama2025
ER  -