Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)

A Study on the Construction and Countermeasures of Health Care Behavior Promotion Paths in Optometry Based on Social Cognitive Theory

Authors
Ziran Fu1, *, Jiawei Sun1, Jing Lu1, Wenqian Li2, Yiran Wang2
1School of Ophthalmology and Optometry, Shandong University of Traditional Chinese Medicine, Jinan, 250000, China
2School of Health Sciences, Shandong University of Traditional Chinese Medicine, Jinan, 250000, China
*Corresponding author. Email: 15753623585@163.com
Corresponding Author
Ziran Fu
Available Online 15 May 2026.
DOI
10.2991/978-2-38476-577-5_131How to use a DOI?
Keywords
Optometric health care; Traditional Chinese medicine; Social cognitive theory; Health belief model
Abstract

Eye health issues in China are becoming increasingly severe and affecting younger populations. The government has introduced multiple policies to promote eye health strategies, yet problems such as poor translation from awareness to behavior remain prominent. Existing research abroad focuses on the link between self-efficacy and eye care behaviors but lacks studies on traditional Chinese medicine (TCM). Domestic research emphasizes policy impacts but does not clearly clarify the pathway of cognitive-behavioral transformation, and TCM eye care techniques lack scientific dissemination and guidance. Based on social cognitive theory and the health belief model, this study explores the mechanism linking social cognition and optometric health care behaviors, constructs a four-dimensional social cognition framework, and reveals the pathway of cognitive-behavior transformation. Innovatively, the study integrates TCM eye care models, proposing a triadic pathway of “cognitive enhancement—efficacy reinforcement—environmental support” and group-specific strategies, providing support for the standardized dissemination of TCM eye care techniques, filling existing research gaps, and contributing to the improvement of national eye health levels.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 May 2026
ISBN
978-2-38476-577-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-577-5_131How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Ziran Fu
AU  - Jiawei Sun
AU  - Jing Lu
AU  - Wenqian Li
AU  - Yiran Wang
PY  - 2026
DA  - 2026/05/15
TI  - A Study on the Construction and Countermeasures of Health Care Behavior Promotion Paths in Optometry Based on Social Cognitive Theory
BT  - Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
PB  - Atlantis Press
SP  - 1297
EP  - 1303
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-577-5_131
DO  - 10.2991/978-2-38476-577-5_131
ID  - Fu2026
ER  -