Analysis of Korean Pop Music Promoting the Globalization of Korean Wave through Cultural Hybridization Mechanism

DOI

10.2991/978-2-38476-577-5_82How to use a DOI?

Keywords

Cultural Globalization; Cultural Hybridization; Cross-Border Dissemination; K-Wave

Abstract

In the era of increasingly fluid global cultures, the cross-border dissemination of media products is constantly reshaping the production, dissemination and consumption patterns of cultures. Korean pop music (K-pop) has completed the transformation from a regional form of entertainment to a cultural phenomenon with global influence. By exploring the cultural hybridization mechanism and communication strategies behind the global popularity of K-pop, this research aims to analyze how it achieves cross-cultural accessibility while maintaining local characteristics through cultural integration and media communication. This research examines the promoting effects of the K-pop industry production system, digital platforms, and fan participation on its global diffusion, and identifies challenges such as aesthetic standardization and cultural appropriation. The research results show that the integration of diverse cultural elements and systematic production and dissemination models are the core elements promoting the global influence of K-pop. The globalization of K-pop not only relies on the operation of the industrial system, but also on the active co-creation of the audience, reflecting the close interaction among production, dissemination and interaction. This study provides a new perspective for understanding global cultural circulation and reveals the complexity and potential possibilities existing in cross-cultural communication through the case of K-pop.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xuezi Jiao
PY  - 2026
DA  - 2026/05/15
TI  - Analysis of Korean Pop Music Promoting the Globalization of Korean Wave through Cultural Hybridization Mechanism
BT  - Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
PB  - Atlantis Press
SP  - 806
EP  - 814
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-577-5_82
DO  - 10.2991/978-2-38476-577-5_82
ID  - Jiao2026
ER  -