Research on the Digital-Intelligent Transformation of Management Courses in Universities

—Taking the Enterprise Strategic Management Course as an Example

DOI

10.2991/978-2-38476-577-5_49How to use a DOI?

Keywords

Digital-intelligent teaching; Flipped Classroom; Online-offline hybrid teaching; AI+ (Artificial Intelligence empowered); Strategic Management; Multidimensional teaching

Abstract

Taking the “Enterprise Strategic Management” course in universities as an example, this paper discusses how to digitally transform traditional management discipline teaching through literature review, digital-intelligent transformation pathway design, and summary of teaching practice examples. The research proposes that course digital-intelligent transformation should first establish a three-dimensional integrated teaching framework combining “strategic management theory + digital-intelligent technology application + digital strategic scenario simulation practice”. Secondly, it should construct a “trinity” digital-intelligent teaching model comprising a three-dimensional digital-intelligent teaching system, “dual helix” digital-intelligent teaching content, and full-chain “digital + human” intelligent evaluation mechanism. The transformation can be implemented through digital-intelligent resource development and design across various teaching modules, as well as integration into quality-ability-knowledge objectives. Finally, taking the digital-intelligent teaching practice of Porter’s Five Forces Model as an example, the paper illustrates how to effectively integrate digital intelligence into teaching frameworks, models, and content by combining flipped classrooms, online-offline blended teaching, data collection-analysis-visualization, and AI-assisted strategic case discussion-analysis-insight generation.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yanjie Feng
AU  - Yonghui Dai
AU  - Huiming Cai
PY  - 2026
DA  - 2026/05/15
TI  - Research on the Digital-Intelligent Transformation of Management Courses in Universities
BT  - Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
PB  - Atlantis Press
SP  - 472
EP  - 481
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-577-5_49
DO  - 10.2991/978-2-38476-577-5_49
ID  - Feng2026
ER  -