Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)

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Research on the Design Transformation Mechanism of Rural Brand Public Art from a Semiotic Perspective

Authors
Jingwen Qian1, Xinyu Zhang1, *
1Zhejiang University of Technology University, Hangzhou, 310014, Zhejiang, China
*Corresponding author. Email: cly0420@ziut.edu.cn
Corresponding Author
Xinyu Zhang
Available Online 15 May 2026.
DOI
10.2991/978-2-38476-577-5_134How to use a DOI?
Keywords
Regional Cultural Symbols; Rural Public Art; Branding
Abstract

Rural public art, characterized by the process of “symbol extraction, reconstruction, translation, and identification,” is becoming one of the significant approaches to shaping rural culture, developing rural industries, and building rural brands. From a semiotic perspective, this paper analyzes the theoretical value of regional cultural symbols in rural public art and the design transformation principles that should be followed when translating these local symbols into design objects. It discusses the spatial expression features of the spatialization of regional cultural symbols, the new shifts in the branding process of rural public art, and existing practical issues. Furthermore, it proposes a design logic process centered on “symbol extraction— reconstruction— translation— identification,” aiming to integrate regional cultural symbols into the design of rural public art, thereby promoting the integrated development of culture, art, and branding. This study seeks to offer references and assistance for the branded development and sustainable construction of rural public art within the context of rural revitalization.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 May 2026
ISBN
978-2-38476-577-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-577-5_134How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jingwen Qian
AU  - Xinyu Zhang
PY  - 2026
DA  - 2026/05/15
TI  - Research on the Design Transformation Mechanism of Rural Brand Public Art from a Semiotic Perspective
BT  - Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)
PB  - Atlantis Press
SP  - 1321
EP  - 1327
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-577-5_134
DO  - 10.2991/978-2-38476-577-5_134
ID  - Qian2026
ER  -