Understanding Social Entrepreneurship Intention during Corona Outbreak

DOI

10.2991/assehr.k.220404.156How to use a DOI?

Keywords

Empathy; Experience; Intention; Moral Obligation; Social Entrepreneurship

Abstract

As an effort to understand student intention in social entrepreneurship (SE), the purpose of this study investigates the impact of empathy, moral obligation, and experience toward intention in SE. It employs 100 respondents from students in the management program at Universitas Tarumanagara to recognize the impact of empathy and moral obligation in shaping entrepreneurial intentions aligning with the pandemic of Covid-19 that is increasingly destroying aspects of sustainability. In addition, this study wants to know the students’ perceptions of their experiences in the formation of these intentions. The result shows these variables are significant at the 5% level and positively impact the formation of intentions. It is relevant to the theory of planned behavior so that to understand the intention, it is carried out through social support mechanisms. The finding of the study suggests collaborating with stakeholders to improve experience and encourage a sense of social wisdom among students. It will form a chain of concern and togetherness between stakeholders and aspiring entrepreneurs so that they can build a mindset towards social values and then realized them through humanist business innovation and wisdom with the environment. Thus, long-term commitments in this aspect will contribute to creating the entrepreneurial ecosystem in Indonesia.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Johan Gunawan
AU  - Kartika Nuringsih
PY  - 2022
DA  - 2022/04/21
TI  - Understanding Social Entrepreneurship Intention during Corona Outbreak
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 989
EP  - 994
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.156
DO  - 10.2991/assehr.k.220404.156
ID  - Gunawan2022
ER  -