Critical Discourse Analysis (CDA) of Science Communication Based on Local Wisdom in the ‘Chronicles’ Content by Bagus Muljadi

DOI

10.2991/978-2-38476-545-4_68How to use a DOI?

Keywords

Critical Discourse Analysis; Science Communication; Local Wisdom; YouTube; Chronicles Bagus Muljadi

Abstract

This study aims to conduct a Critical Discourse Analysis (CDA) of the YouTube content series ‘Chronicles’ hosted by Bagus Muljadi. The focus of the analysis is on how science communication based on local wisdom is constructed and represented in the discourse of these videos. Using Theo Van Leeuwen’s CDA framework, this study will examine the representation of social actors, processes, and modalities in the discourse presented, with the aim of revealing the ideology, power, and social representations underlying this science communication. Digital communication has shaped new patterns of social interaction. Social media such as Facebook, Twitter, YouTube, and Instagram allow individuals to interact in real-time and express themselves in various forms, such as text, images, and videos. This also poses challenges in information management and communication ethics, because with freedom of expression, the information disseminated is not always true or accurate. In this case, communication science needs to pay attention to ethics and information quality so as not to cause misinformation or disinformation that can harm society (Denis, 2020). In the Indonesian context, where local wisdom often clashes with the dominance of Western science, this analysis is crucial to understanding how alternative narratives are constructed to integrate these two domains of knowledge. The ‘Chronicles’ series was chosen because it explicitly raises these issues, offering a platform for in-depth discussion on the history of science, traditional knowledge, and its relevance in the modern era.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nurwijaya Hariadi
AU  - Alem Febri Sonni
AU  - Muhammad Akbar
PY  - 2026
DA  - 2026/03/13
TI  - Critical Discourse Analysis (CDA) of Science Communication Based on Local Wisdom in the ‘Chronicles’ Content by Bagus Muljadi
BT  - Proceedings of the World Conference on Governance and Social Sciences 2025 (WCGSS 2025)
PB  - Atlantis Press
SP  - 991
EP  - 1004
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-545-4_68
DO  - 10.2991/978-2-38476-545-4_68
ID  - Hariadi2026
ER  -