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Proceedings Article
The Effect of Social Media Marketing on Purchase Intention (Evidence from Indonesia)
Sutopoh Kusumo, Agus Rahayu, Lili Adi Wibowo, Heny Hendrayati
The use of social media today in the marketing world is superior to other advertising media. Some social media that are often used, such as WhatsApp, Facebook, Twitter, blogs, websites, and others, are used dynamically from year to year. Social media can increase consumer knowledge and can increase the...
Proceedings Article
Principal Management in Strengthening Character Education
Novi Yulianti, Yusrizal, Nasir Usman
The principal who acts as a leader in forming and managing character education strengthening should be carried out to the maximum, which is full of responsibility and sustainable. The purpose of this research is to determine the planning, implementation, monitoring, and evaluation in the application...
Proceedings Article
Stock Prices and DCF valuation – Evidence from China
Dongmei Chen, Xinru Ma, Runzhi Yan
The DCF model is a valuation model that we often use in our daily life. It is a common model for company valuation. Although the DCF model is the best choice of most companies’ valuation models, there are still many inaccuracies in this valuation compared with the actual value. To verify the accuracy...
Proceedings Article
The Concept of Joking Relationship in Gambian Public Relations Practice
Gibriel Badjie, Ratri Buda Nugrahanti
The paper pitched the joking relationship concept as a practical or strategic tool for use by PR practitioners in their quest to establishing effective relationships between the organisation they represent and their stakeholders through a fitting engagement that results to effective communication. The...
Proceedings Article
Research on the Value and Model of Cultural Creative Product Design Workshop in Colleges and Universities
Xi Yan
The cultural and creative products of colleges and universities embody the connotation of their spiritual civilization. By analyzing the value and deficiency of cultural creative products in colleges and universities, this paper puts forward the necessity of design workshops for cultural creative products...
Proceedings Article
Research on Online Self-Regulation of College Students in English Blended Learning
Yanghua Peng
Recent researches have been conducted increasingly on learners’ online learning at college with the background of the growing trend of educational informization. However, less attention has been paid to the relationship between self-regulation of English learning and the effectiveness of online learning....
Proceedings Article
Study on Strategy in University Laboratory Class Teaching
Haoxi Zhang, Edward Szczerbicki
Laboratory teaching is a critical way to ensure the effective input of techniques in engineering learning. Laboratory teaching not only contributes to improving course quality but also helps enrich comprehensive engineering application ability. However, there are some typical problems in current university...
Proceedings Article
Legal Framework for Financial Regulation in the RF as a Factor in Ensuring the Economic Security of the Russian Arctic
D. L. Kondratovich
The article analyzes certain provisions of financial regulation, subject to the amendments to the Budget Code of the Russian Federation. The possibilities of effective financial regulation with a view to ensuring the economic security of the Russian Arctic are assessed. It has been determined that the...
Proceedings Article
Russian Experience of Patriotic Education: Generalization Tendencies of the Consensus around Militarism
Andrey Koshkin, Egor Moroz, Aleksandr Yankilevich, Daria Andreeva
In this article, the authors attempt to analyze the facts that indicate a tendency to militarize the patriotic education of Russian young people. Luhmann’s institutionalization concept was chosen as a theoretical model and methodological basis for the study. Based on empirical data collected at the XIV-th...
Proceedings Article
Optimism and Perceived Social Support as Predictors of Posttraumatic Growth Among Emerging Adults After the Death of a Parent
Evita Pamela Putri, Lifina Dewi Pohan
For an individual in emerging adulthood (the transitional stage between adolescence and adulthood), the experience of a parent’s death can be a traumatic event that challenges the individual’s way of understanding the world. However, the experience can also bring positive changes as a result of the individual’s...
Proceedings Article
The Study of Foreign Language Ability Rating Scale Applied to Military English
Meng Li, Na Zhang, Qiong Jin
At present, there are few studies on English teaching based on China English proficiency rating scale. The purpose of this study is to explore whether the China English proficiency rating scale has practical value for English teaching in military academies, and to explore how to use the scale to implement...
Proceedings Article
Effect of Flipped Teaching on Learning Efficiency of 3D Software Courses
HungChug Ou, Bingxu Ni
The purpose of this research is to explore the impact of flipped teaching on the learning efficiency of 3D space software courses. Statistical analysis is conducted through a network interface, and the main research objects are full-time students in Department of Environmental Design of some university....
Proceedings Article
A Comparative Study of Indonesian and Sundanese Homonym Vocabularies
Lexical Semantic Review
Lilis Siti Sulistyaningsih, Nunung Sitaresmi, Rahmawati
Language differences in each region become a characteristic of Indonesia, which often causes misunderstanding of meanings among the community. This phenomenon frequently occurs in communication, either direct or indirect communication with speakers of different languages. One of the issues is the complex...
Proceedings Article
Analysis on Character Image in Lu Xun’s Novels and Translation Strategies from the Perspective of Konnektive Struktur
Jie Zheng, Jianli Li, Chunfang Yi
The combination of Konnektive Struktur and Medio-translatology brings the innovation of theoretical perspective and the focus of research object for the study of character image translation in novels. From the perspective of Konnektive Struktur, the character image of the novel as the research object...
Proceedings Article
Storytelling Therapy to Building Childhood’s Emotion and Social Relations
Christine Masada Hirashita Tobing
Emotion and social relationships are a basic childhood personal life skill. It is useful when children enter preschool, as to meet such a new, different habit, environment, people, and circumstances. It needs mental strength to socially connected. Storytelling is an art therapy required mastery of techniques...
Research Article
Two-component generalizations of the Novikov equation
Hongmin Li
Pages: 390 - 403
Some two-component generalizations of the Novikov equation, except the Geng-Xue equation, are presented, as well as their Lax pairs and bi-Hamiltonian structures. Furthermore, we study the Hamiltonians of the Geng-Xue equation and discuss the homogeneous and local properties of them.
Proceedings Article
Enabling People with Disabilities’ Dream to Become Public Servants
Donny Michael, Okky Chahyo Nugroho, Abby Marutama, Marwandianto
In the current global development, the facts show that people with disabilities tend to be vulnerable. One of the rights of persons with disabilities that needs to be supported is the right to work, especially those administered by the government. This article aims to analyze the recruitment process...
Proceedings Article
Analysis of Longitudinal Regression Model Using the Generalized Estimating Equation (GEE) for the Child Welfare Composite Index (CWCI) in West Java
Asep S. Awalluddin, Inge Wahyuni, Hilda Nurmuslimah
The purpose of this study was to determine the Generalized Estimating Equation (GEE) analysis as one of the longitudinal data regression methods for composite index data on children’s welfare (CWCI) in West Java Province. GEE analysis uses four different correlation structures to determine the best model,...
Proceedings Article
Practice of Online Blended Teaching Reform in “Operating System Principle” Course
Qiang Yue, Zhongyu Hu, Xi Zhou
How to carry out online teaching and ensure the teaching quality under the influence of COVID-19 is a difficult problem and challenge for colleges and universities. Taking the online teaching of “operating system principle” course in Kunming University as an example, this paper combines online SPOC autonomous...
Proceedings Article
Informatization Teaching Design of Pharmaceutical GSP Practical Training in Higher Vocational Education Based on “Flipped Classroom”
Taking the “Receiving and Acceptance of Pharmaceuticals” Project as an Example
Bo Dai, Lianghui Hu
With the development of information technology, under the promotion of the concept of “Internet +”, Internet platforms such as micro-courses and MOOCs provide students with a wider range of learning channels. In this paper, through a teaching design example of a lesson, under the guidance of the teaching...
Proceedings Article
Increasing Vocational Education Decisions Through Social Media, and Price Reduction Through Brand Trusts
Tezar Arianto, Sri Mulyono, I Putu Sugih Arta, Sabaruddin Chaniago, Nasib
The main objective of this research is to analyze the direct and indirect effects of social media and price reduction on vocational college decisions through brand trust. This research was conducted at the Polytechnic Unggul LP3M as a private college in the vocational field. The target population and...
Proceedings Article
Analysis of Adolescent Moral Aspects: A Descriptive Study of Junior High School in Magelang Regency
Purwati Purwati, Muhammad Japar, Dewi Lianasari
Morality is a good way of behaving, which comes from the heart of conscience. Although morality comes from the heart, morality is universal. The purpose of the study was to describe the morals of adolescents in “X” Junior High School, to test the validity of the item as a whole and each dimension of...
Proceedings Article
Roles of K-pop Idols as Brand Ambassadors for Gen Z’s Buying Behavior in Indonesia’s E-Commerce
Prita Ayu Kusumawardhany, Denis Fidita Karya
This study aims to analyze whether K-pop idols becoming a trend among generation Z also affect the brand image and customers’ buying behavior when they become marketplace brand ambassadors. This study used a quantitative approach. Data were analyzed using path analysis and hypothesis testing processing...
Proceedings Article
Equity Pledge, Commercial Credit and Financial Asset Allocation
Shengdao Gan, Zhongying Zhao, Xiang Liu
Since the split share structure reform in 2005, the behavior of equity pledge of listed companies in China has been increasing, which has a profound impact on the operation of listed companies. Based on the data of A-share listed companies from 2014 to 2021, and from the perspective of control right...
Proceedings Article
Creative Dance for the Motor Development of Mental Retardation Students
Hilda Jasri, Juju Masunah, Rita Milyartini
This article aims to discuss the result of research on creative dance as intervention for psychomotor and thinking changes of children with mental retardation. Children with mental retardation experience delays in their ability to move, think, and act. The research methodologies used in this study is...
Proceedings Article
Research and Analysis of Student Behavior Portrait Based on Big Data
Jiameng Zhang
The application of big data in the Internet, cloud computing and other fields is becoming more and more extensive, with the continuous increase of the network environment and information resources of students’ campuses, the network structure of university libraries has also undergone tremendous changes,...
Proceedings Article
Strategies of Handling Out-of-school Children in Jepara
Khoirul Muslimin, Santi Adriyani
This research aims to ascertain the strategies employed by the Handling Team for Out-of-school Children in Jepara to return to school funds or PKBM. The research method used descriptive qualitative data collection techniques, including observation, interviews, documentation, and field notes. This research...
Proceedings Article
Breaking the Distance Education Media Interference Habit: Toward Improving Video Learning in Online Courses
Xinyu Ni
This study examines media interference in remote education and proposes a comprehensive educational model to address these challenges. The research assesses the model's effectiveness, including academic outcomes, student engagement, and satisfaction, through both quantitative and qualitative methods....
Proceedings Article
Industrial Coordinated Development from the Perspective of Regional Economic Integration: A Case Study of the Beijing-Tianjin-Hebei Region
Xinke Jiao
Regional economic integration refers to the interdependence and integration of economic activities of two or more countries to a certain extent, forming a relatively independent economic region. This integration encompasses various aspects, with industrial synergy being a pivotal component. The coordinated...
Proceedings Article
Research on the Path and Innovative Method of Ideological and Political Theories Teaching in All Courses (I&PT) in Private Colleges from the Perspective of Industry-Education Integration
——Taking Kunming University of Science and Technology Oxbridge College as an Example
Wei Xiong, Peng Liu
Taking Kunming University of Science and Technology Oxbridge College as an example, research on the path and innovative method of I&PT in private colleges from the perspective of industry-education integration, through literature research, case analysis and practical exploration, proposed the construction...
Proceedings Article
ESG Factors and Financial Performances: Evidence from Listed Company in Indonesia
Muhammad Syahrul Ramadhan, Maya Sari, Budhi Pamungkas
The Environmental, Social, and Governance (ESG) framework is a comprehensive instrument to assess an organization’s ethical and sustainable impact. Organizations that perform well in all ESG aspects are considered to be in a good position for success across time because they can manage risks effectively...
Series: Advances in Engineering Research
Proceedings Article
Sustainable Hospitality Design: Implementing Passive Strategies to Address Environmental and Energy Issues
Nahida Wodud, Sabbir Ahsan, Hameem Sheikh
Climatic comfort is a crucial concern in architecture globally, particularly as energy consumption for maintaining comfort presents significant environmental and sustainability challenges. This issue is especially pronounced in the rapidly expanding hospitality sector, where existing hotels impose a...
Proceedings Article
Analysis of Economic Growth, Regional Minimum Wage, and Inflation on the Unemployment Rate in Brebes Regency
Ansari Ansari, Slamet Bambang Riono, Azizah Indriyani
The unemployment rate declines as a result of a lack of income and assets to meet basic needs such as food, clothing, housing, good health, and education. This cannot be done separately from the issues of unemployment, education, health and other issues explicitly related to the problem of poverty. The...
Proceedings Article
Research on the Evolution of Mobile Game UIs
Shihao Xu
Thanks to the increase of mobile terminal devices, mobile games have gradually become an important part of human life. People use games to please themselves or kill time. The user interface of excellent games can attract users or make it easier for users to immerse in them. By studying the changes in...
Proceedings Article
The Influence of Artificial Intelligence on the Financial Industry
Xinyu Xu
It can be seen that artificial intelligence has brought a lot of positive impacts to the financial industry but has also brought a lot of risks. Therefore, this paper focuses on analyzing the advantages and disadvantages of AI for the financial industry and puts forward measures to reduce the negative...
Proceedings Article
Digital Marketing Strategy Through Instagram for Jatiluwih Tourist Attraction
I Wayan Siwantara, I Nyoman Hendra Laksmana, Eldian Rinaldi, Luh Kemala Putri Widhiari, Yulia Tria Hapsari
The Jatiluwih Tourist Attraction, recognized as a UNESCO World Heritage Site, is one of Bali’s prominent cultural tourism destinations. To maintain sustainability and enhance competitiveness in an increasingly saturated tourism market, implementing a targeted digital marketing strategy, particularly...
Proceedings Article
The Application and Practice of Business Analysis in Market Forecasting
Yuchen Li
This article studies the application and practice of business analysis in market forecasting. Business analysis is a method of understanding markets and making predictions by collecting, processing, and analyzing business data. Market forecasting is crucial for enterprises to formulate marketing strategies...
Proceedings Article
The Exploration and Practice of BOPPPS-based Blended Teaching in Power System Analysis Course Based on OBE Philosophy
Jiayang Tong
The “Power System Analysis” course is a core module in the Electrical Engineering and Automation program. In the context of applied undergraduate institutions, and in response to the development needs of the power industry and local economic growth, a teaching system characterized by “one center, two...
Proceedings Article
Take BYD as an Example to Analyze the Digital Transformation Strategy of China’s New Energy Vehicle Enterprises
Yiqiang Liu
Amid the global automotive industry’s shift toward electrification and intelligence, digital transformation has emerged as a critical driver for new energy vehicle (NEV) enterprises to boost core competitiveness. This paper focuses on BYD, conducting an in-depth analysis of its digital transformation...
Proceedings Article
The Role of Company Size on the Influence of Audit Tenure, Public Accounting Firm Size and Company’s Performance on Audit Delay
Vinola Herawaty, Taftazani Aprilito
Despite regulations requiring public companies in Indonesia to submit financial reports within 90 days (OJK regulation No.44/PJOK.04/2016), audit delays remain common. This study examines how factors like length of service by the same auditor (audit tenure), accounting firm size, company financial health...
Proceedings Article
Analysis and Outlook of Blockchain Technology Application in China Internet Finance
Zhexu Jin
In July 2020 the People’s Bank of China officially issued the Notice on Promoting the Standardized Application of Blockchain Technology, which is a redefinition of blockchain + Internet finance. As China is a policy-oriented country, with the policy tilt, the concept of integrating Internet finance with...
Series: Advances in Engineering Research
Proceedings Article
Design and Development of an Arduino-Based Instrument for Measuring Drag and Lift Forces in Wind Tunnel
I Putu Gede Sopan Rahtika, I Made Suarta, I Komang Rusmariadi, I Made Agus Putrawan
Aerodynamic testing in wind tunnels requires accurate and reliable systems for measuring drag and lift forces. This study aims to design and develop an Arduino-based instrument capable of measuring aerodynamic forces in real time with high precision. The system utilizes load cells as the primary sensors...
Proceedings Article
Loss and Transcendence: An Exploration of Female Subjectivity in Chinese Cinema
Xinyi Lin
With the rising female awareness in contemporary China, women’s stories on the screen have become increasingly prominent. Following the transformation of female images on the Chinese screen over the past 70 years, the article addresses the special trajectory of Chinese female consciousness being first...
Proceedings Article
Construction of Ideological and Political Network Learning System for College English Courses Based on PHP Language
Wei Zhou, Qiang Cui, Qiongqiong Yang
College English is one of the basic public courses that every college student must take. It has a large proportion of class hours and a long course. It is aimed at all students in the school. Colleges and universities add the form of ideological and political courses to this high proportion of public...
Proceedings Article
The Impact of Waterscape Transformation Toward Traditional People Subsistence in Muarajambi Temple Compound
Ari Mukti Wardoyo Adi, Dwi Rahariyoso, M. Rohiq, Rd. Rival Pahlevi, Pipin Sri Indah Wahyuningsih
Muara Jambi temple compound is one of the Budhist archaeological site in Southeast Asia which is date from around the 7th century to the 13th century AD. Hundreds of temple ruins were found here, including ancient interconnected hydrological networks which form a unique waterscape. This waterscape is...
Proceedings Article
Analysis of Strain Softening Effect of Structural Clay using Constitutive Model
Kun Shan, Yanhao Zheng
In this paper, the effects of strain softening of structural clay and the corresponding influencing factors are systematically analyzed by modifying the existing constitutive model to optimize energy extraction technology. Initially, the strain softening process and the existing constitutive model commonly...
Proceedings Article
Exploring Generalization Capability of U-net Architecture through Domain Adaptation
Yuhao Shen
In today’s practice of medicine, imaging has significantly transformed the process of disease diagnosis, especially in neurology with brain tumor identification. Image segmentation, crucial for accuracy and efficiency, has been enhanced by U-net architecture. This neural network effectively segments...
Proceedings Article
Analysis on Innovation Path of Cross-Border Export E-Commerce Platform Model Based on Block Chain
Fei Wang, Linwei Ye, Wanling Chen
With the development of Internet technology, the business models of cross-border e-commerce platforms continue to emerge. However, due to the limitations of Internet technology, the business model of the platform has deficiencies for a long time, such as the design goal of the business model is centered...
Proceedings Article
Research on the Application Value of Green Intelligent Construction Technology
Fei Du
With the rapid development of China’s construction economy and the transformation and upgrading of the construction industry, the innovation and application of green building technology are constantly driving the rapid development of the future construction industry. The diversified application of green...
Proceedings Article
Research and Analysis on Building a Healthy Running Management System for Colleges and Universities in the Context of a Big Data Platform
Fei Wang, Huiyin Cai
In today’s rapid development of “Internet +”, big data platform is widely used in various fields of society. The physical health of college students has always been a hot issue in our country, and the decline of college students’ physical health has not been greatly improved. In this context, this paper...