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Proceedings Article
Research on the Communication of Sports Events in the Context of Metaverse
Youran Chen
The metaverse is a next-generation Internet application and social form that integrates multiple new technologies, blurring the boundary between virtual and reality and broadening the scope of human perception. This paper argues that the characteristics of metaverse communication meet the criteria for...
Proceedings Article
Analyzing Cyber Violence in China from the Perspective of Routine Activity Theory
Ran Xu
This article aims to analyze the phenomenon of cyber violence in China using Routine Activity Theory (RAT). The article first introduces the connotation of RAT and its strengths and weaknesses. RAT posits that three elements are necessary for a crime to occur: a motivated offender, a suitable target,...
Proceedings Article
Exploration and Practice of Aesthetic Education Mechanism in Colleges and Universities in the New Era
Chao Gong, Shuo Jin, Jian-Ming Yang, Zu-Qun Zhang, Yan Zhou, Le-Geng Wang, Hua-Ping Shen, Zi-Wen Sun
Aesthetic education has become the top priority of the talent cultivation system in colleges and universities, and the Party and the State have pointed out a new direction for the work of aesthetic education in colleges and universities (AECU) in the new era. With the construction of the New Liberal...
Proceedings Article
Investigating the Improvement of Brand Loyalty in the Coffee Shop Sector: A Quantitative Analysis
Puspo Dewi Dirgantari, Yusuf Murtadlo Hidayat, Fathya Shalmasyah, Ratih Hurriyati, Raya Sulistyowati, Mohd Halim Mahphoth, Wei-Loon Koe, Yulia Rahmawati
This study investigates the intricate relationship between brand loyalty, brand image, and brand credibility in the context of the coffee shop industry. This research uses descriptive and verification methods with a quantitative approach. Two hundred respondents participated in this research and were...
Proceedings Article
Analysis Technology Structure Reengineering Towards Quality of Service (Case Study in ITPC Busan)
Kalfajrin Kurniaji
ITPC Busan is the representative of the Indonesian Ministry of Trade in South Korea. The institution evaluated technology structure to improve the quality of service. It is necessary to implement business process reengineering of the physical/technical layer. The population is costumer of ITPC Busan...
Proceedings Article
Dual Cycle Boosts Regional Industrial Upgrading the Suzhou Experience as an Example
Yizhou Chen
In the context of the “double-cycle” pattern, Suzhou is a typical representative of the outer-cycle economy. Firstly, Suzhou has seized the opportunity to build up technological research and development and to promote interaction and cooperation between regions. Secondly, it has continued to promote...
Proceedings Article
Research on Emotional Conditioning Based on Chinese National Pentatonic Modes
Yunli Zhu, Chengji Zhao, Yutong Zhang, Meiru Jian, Haiwei Yang, Jiaming Ji
The music with pentatonic modes has been utilized for emotional conditioning since antiquity. Recently, the theoretical research on exploring pentatonic mode by using emerging technologies represented by databases has been further deepened. Nevertheless, the vast majority of current applied research...
Proceedings Article
Closing the Digital Gap: Empowering Elderly Communities in the Age of Smart Healthcare
Jinglin Guo, Hanyu Yang
The digital divide is an increasingly pressing issue that affects older adults, as they are less likely to have the opportunity and ability to use digital technology due to individual and institutional factors. This research aims to explore the factors that lead to the digital gap and analyzed the individual...
Proceedings Article
Improving the Marketing Performance of Communities Affected by Covid-19 Through Digital Marketing
Suryo Budi Santoso, Herni Justiana Astuti, Muhammad Hamka
The majority of community work in Gumelar District are Indonesian migrant workers in Saudi Arabia and Taiwan and work in big cities and outside the island. The impact of the Covid-19 outbreak has caused a significant increase in the number of layoffs. Their income began to fall. Former migrant workers...
Proceedings Article
Research on Rural Living Waste Management Issues under the Perspective of Rural Revitalization Strategy--Taking Xing'anmeng of Inner Mongolia as an Example
Jingjing Li
The report of the 19th Party Congress proposes the implementation of the rural revitalization strategy. The report of the 19th CPC National Congress puts forward the implementation of the strategy of rural revitalization, which clearly puts forward the agriculture and rural areas as the leader, and takes...
Proceedings Article
Research on the Protection Management and Sustainable Development of Chinese Baijiu Workshops under the Background of Joint World Heritage Application
Xu Zou
Under the background of joint world heritage application, this paper firstly analyzes the values of Baijiu workshops in terms of culture, heritage preservation, and architectural art. Secondly, it discusses three main methods of protection and management, including maintaining authenticity and integrity,...
Proceedings Article
Limitations and Possibilities of Technological Tools In Artistic Creation
Zhan Li
In the present work, the potential of technologies as artistic tool and their impacts on artistic creation are examined. Specifically, the evolution of artistic tools is reviewed first, with a focus on how the limitations of tools have stimulated the imagination and emotional expression of artists. Subsequently,...
Proceedings Article
Sentiment Analysis of Microblog During the COVID-19 Pandemic Based on NEZHA Model
Fan Yang
Microblog sentiment analysis aims at mining the opinions and views of Internet users on specific events, which is an important content of network public opinion monitoring. The current microblog sentiment analysis generally selects the BERT model proposed by Google, which has no targeted improvement...
Proceedings Article
Study of Heat Transfer in the Walls of the Body Superstructure of a Vehicle for Transporting Frozen Meat Carcasses
Horia Beles, Iulian Stanasel, Dan Craciun, Florin Bogdan Scurt, Bogdan Adrian Tolea
The scientific paper presents a study on heat transfer in the sandwich walls of the body superstructure of a vehicle for transporting frozen meat carcasses. The transport of perishable products (dairy products, meat, ice cream, vegetables, medicines, etc.) requires particular attention, both to avoid...
Proceedings Article
ESG Performance and Corporate Innovation: Evidence from A-Share Listed Firms
Hanyang Zheng
Using panel data on Shanghai and Shenzhen A-share listed firms from 2009 to 2024, this paper examines the effect of ESG performance on corporate innovation. The results show that ESG significantly promotes innovation output, and this finding remains robust across additional tests. Further analysis indicates...
Proceedings Article
Investigation of the Implementation of Student-Centered Learning in Training Digital-Based English Pronunciation in Islamic Boarding School
Yousef Bani Ahmad, Mobit Mobit, N. Fathurrohman
This research aims to describe and analyze the application of the SCL (Student-Centered Learning) method in learning English pronunciation in the Islamic boarding school environment. A descriptive qualitative approach is used to describe in detail the experience, perception, and results of implementing...
Series: Advances in Engineering Research
Proceedings Article
Alternative for Managing ROB Floods at Sirenja Beach with Abrasion Protective Buildings
Amar Amar, Andi Rusdin, Setiyawan Setiyawan, Syamsul Arifin, Wirayuda Trisna, Geby Chintiya, Wahyu Setiaji
As a result of the earthquake that occurred on September 28, 2018, in Donggala Regency, precisely in Sirenja District, Tompe Village, the phenomenon of land subsidence may be the occurrence of land subsidence to cause damage to existing coastal protection infrastructure and the entry of sea tides into...
Proceedings Article
Comprehensive Evaluation of the Operating Performance of Chinese Tourism Listed Companies Based on Factor Analysis
Youcheng Long
The operating performance of tourism listed companies reflects the development trend of the tourism industry. It is of great significance to conduct a scientific evaluation of the operating performance of tourism listed companies. Taking the data of some financial indicators of 27 Chinese tourism listed...
Proceedings Article
Overview of Challenges in Conducting English for Specific Academic Purposes (ESAP) Course Assessments via Online and Distance Learning Mode (ODL) for Engineering Students Amidst Covid-19 Pandemic
Norkhairi Ahmad, Ina Suryani Ab Rahim, Pramudana Ihsan, Wijayadi
While literature on language assessment continue to highlight various issues, the running of university English courses particularly their assessments components are put to the test during the Covid-19 pandemic where the shift to online mode from the previously conventional method becomes inevitable....
Proceedings Article
Enterprise financial management innovation in digital transformation
Yingxin Qu
With the rapid development of information technology and the trend of digital transformation, the financial management of enterprises will also face new opportunities and challenges. This paper discusses the necessity of enterprise financial management innovation under the digital transformation, and...
Proceedings Article
The Impact of Key Opinion Leader Marketing on Consumer Behavior
Haiyang Zhang
With the development of social media, marketing methods are currently shifting from traditional models to the interactive Key Opinion Leader (KOL) model. KOL marketing significantly contributes to boosting brand recognition and driving sales growth. In 2024, the scale of the KOL marketing market in China...
Proceedings Article
Environmental Quality in Sumatra Island in Economic and Spatial Perspective
Zulfa Emalia, Ida Budiarty, Muhammad Jovi Asnawa
This study aims to analyze the spatial relationship of the Environmental Quality Index (IKLH) of the provinces on the island of Sumatra in 2013–2019. Another objective of this study is to analyze the effect of the primary sector's Gross Regional Domestic Product (GRDP), population, and number of...
Proceedings Article
English Character Recognition based on Deep Learning
Yuanhong Su
Since the traditional method of English character recognition had already reach its limit, there’s a need of a new pattern which can deal with various problems such as noises, distorted words, obstacles and more. Deep learning is a way out. The unique neural network structure of deep learning determines...
Proceedings Article
A Review of Brand-to-brand Aggressive Humor
Qianying Hu
In the era of social media dominance, brand interaction strategies, particularly the use of aggressive humor, have become a new focal point in the field of marketing. However, existing research on brand-to-brand aggressive humor remains insufficient. This study aims to review the current literature on...
Proceedings Article
Implementation of Darul ‘Ahdi Wa Syahadah Values Among Students
Supriyanto, Toto S. Ismail
This study examines the values of darul ‘ahdi wa shahadah among university students. This study aimed to discover students’ understanding, appreciation, practice and constraints regarding the value of darul ‘ahdi wa shahadah. The method used is qualitative. The results showed: that Unimus students have...
Proceedings Article
Research on construction of comprehensive benefit evaluation model for UHV projects
Jiaxu Cheng, Xin Li, Wenxuan Li, Jiaxu Cheng, Xuesong Wang, Guangrui Tang, Liyu Xia, Yunfei Xu
As a major infrastructure related to the development of national economy, the comprehensive benefit evaluation system of UHV transmission project should be constructed from the dimensions of direct economic benefit, indirect economic benefit, environmental benefit and social benefit, and should also...
Proceedings Article
Construction and Optimization of Enterprise-Level Process of Power Grid Enterprises by Modern Enterprise Management Theory
Lei Meng
The Third Plenary Session of the 20th Central Committee of the Communist Party of China pointed out that we should improve the modern enterprise system with Chinese characteristics and speed up the construction of more world-class enterprises. World-class enterprises inevitably need world-class management...
Proceedings Article
Portfolio Theory in real life practice: Building Optimal Portfolio
Junxiao Qian
This paper aims to give a detailed analysis of portfolio theory, a core theory in the current financial management field that enables the investor to determine the optimal combination of various assets in the portfolio to enhance returns while reducing risks. The research focuses on applying the identified...
Proceedings Article
Automated System For Chromosome Karyotyping Detection
Yannam Dimple Tunvey Naidu, Supriya Yaragani, Tirumala Mounika, Vamsi Vasam, Swathi Mutyala
In this study, an intelligent system specifically tailored for the meticulous task of identifying and categorizing chromosomes in the context of karyotyping, a critical process in genetics and medical diagnosis. To achieve, this project leveraged the capabilities of the YOLO (You Only Look Once) object...
Proceedings Article
A Study on the Group Mechanism of the Demonstration Effect of Pioneer Enterprises on the Digital Transformation of Small and Medium-Sized Manufacturing Enterprises in Industrial Clusters
Lei Wang, Yijin Jiang
The purpose of this paper is to investigate the group mechanism by which the demonstration effect of pioneer enterprises influences the digital transformation of small and medium-sized manufacturing enterprises within industrial clusters, based on the mutual influence among enterprises in the cluster....
Series: Advances in Engineering Research
Proceedings Article
Research on Force Comparison of a Heterotypic Stay Cable Arch Bridge Based on Single-Beam and Beam-Grid Models
Yufeng Xu, Qilong Wang, Sixin Fu, Zihui Li, Fentao Guo
This article uses a four-span continuous spatially slanting heterotypic stay cable arch bridge as the background, and establishes finite element models of the main girder using both a single-beam model and a beam-grid model. The calculation results of the two models show that there are certain differences...
Proceedings Article
The Observations of Hot Water Blanching Effect on Trimmed Young Coconut (Cocos nucifera (L.))
Satria Primatama, Fahri A. Muhajirin, Bayu Nugraha
Trimmed Young Coconut or TYC is one of Indonesia's favorite tropical fruit. The high demand for TYC brings to the development of TYC preservation in Indonesia. However, due to its damage, postharvest handling that has not been optimally operated impedes the development of the TYC agroindustry. In...
Proceedings Article
The Role of Good University Governance in Improving Higher Education Performance
Sri Yulianty Mozin, Yacob Noho Nani
This research aims to determine and analyze the role of Good University Governance (GUG) in improving higher education performance. This research is qualitative research in the nature of a literature study. Literature study in this research is data collection by searching for sources and reconstructing...
Proceedings Article
Application of Machine Learning in Credit Assessment of Digital Economy Enterprises
Muhang Xin, Jiahui Xu, Bingfeng Yao, Xiaojuan Yang, Jiangxin Li, Shengyang Wang
With the vigorous development of the digital economy, traditional credit evaluation methods can hardly meet the complex credit risk identification needs of digital economic enterprises. Machine learning, with its comprehensive data processing capabilities, offers new solutions. This research constructs...
Proceedings Article
Young College Women’s Perceptions of Breast Cancer Prevention Communication: Fear as a Behavioral Barrier
Kyara Oyakawa Acevedo, Lizett Karen Graham Milla, Jorge Lucas Vargas-Sardon
Breast cancer remains one of the leading causes of death among women in Peru, with a notable increase in young women in particular, who often present more aggressive tumor characteristics. Despite multiple preventive campaigns, there are communication barriers that limit women’s ability to access and...
Series: Advances in Engineering Research
Proceedings Article
The Ability to Pay and Willingness to Pay for LRT Bandung Raya Planning Babakansiliwangi Leuwipanjang
Ifa Sefti Nugraeni, Arinda Leliana, Safrudin Kurniawan, Nanda Ahda Imron
Population growth in Bandung Raya has led to an increase in the number of private vehicles and a decrease in the use of public transportation. The reason for this is the need for more quality and service of public transportation. Trans Metro buses cannot reach all areas, and more and more private cars...
Proceedings Article
The Role of CEC in the Implementation of Anti-corruption Policy in Public Finance
Subagio Subagio, Sjamsiar Sjamsudin, Firda Hidayati, Wike Wike
Corruption in Indonesia is still very massive. Corruption is an extra ordinary crime, which causes negative impacts on various sectors. One of the negative impacts of corruption is public financial losses. There are two approaches for overcoming corruption related to public finance. The first approach...
Series: Advances in Engineering Research
Proceedings Article
Identification of Schizophrenia from other Major Psychiatric Disorders using Machine Learning Techniques
Aman Kapoor, Vishal Meena, Sandhir Kumar, Madhu Kumari, Shalini Mahato
Schizophrenia is a chronic mental illness, which is characterized by impairment of thoughts, percepts, affect, and behaviors, as a result of which there is significant functional impairment. The standard diagnosis for this condition is greatly dependent upon clinical evaluation, which is inherently time-consuming,...
Series: Advances in Engineering Research
Proceedings Article
AI-Driven Innovations in Management Education: A Bibliometric Analysis of Research Patterns in Undergraduate Teaching and Learning
Amol S. Dhaigude, Kapil Laxman Khandeparkar
This study provides a concise bibliometric analysis of 1,785 Scopus-indexed publications (2023 onwards) exploring the convergence of artificial intelligence and undergraduate management education. Employing Boolean queries across 23 AI and 21 education terms, the dataset was filtered for English-language...
Proceedings Article
Linking Personality Traits with Performance: The Mediating Role of Organizational Commitment
Ida Yuri Handayani, Abdul Rahman Kadir
This study investigates the mediating function of organizational commitment (Org_COMM) in the association between personality traits (Pers_TRA) and employee performance (Emp_PERF) in the realm of higher education. A survey was executed at a Faculty of Medicine utilizing a Likert-scale questionnaire to...
Proceedings Article
Literature Review: Batik and Wedding Customs According to Javanese Tradition
Jenny Sista Siregar, Dian Pertiwi Josua
Batik is Indonesia's wealth which has meaning. The function of Batik in Javanese society is distinguished from motives as factors that bring goodness. Batik in traditional Javanese wedding processions is interpreted as hopes and prayers made by the bride and her family in the household. This research...
Proceedings Article
Factors Causing Disruptive Behavior of Students in the Classroom: A Case Study in Elementary School
Bektiningsih, Endang Fauzati, Yeni Prastiwi, Laili Etika Rahmawati
The purpose of this study is to describe the factors that cause disruptive behavior of students in the classroom. This type of research is qualitative using a case study approach in an elementary school so that the subject of the study is teachers and students. The data of this study is in the form of...
Proceedings Article
Smart IoT-Enabled Precision Irrigation System for Optimized Eggplant and Tomato Cultivation
Suresh Tiruvalluru, P. Vasuki
Precision irrigation plays a crucial role in optimizing water usage and improving crop yield in modern agriculture. This paper presents an IoT-based precision irrigation system designed specifically for eggplant and tomato cultivation. The system integrates soil moisture sensors, temperature and humidity...
Proceedings Article
Plastopoll: A Serious Game for Fostering Awareness for Plastic Pollution
Zuhri Arafah Zulkifli, Faiqah Hafidzah Halim, Nurbaity Sabri, Hazrati Zaini, Siti Ainurnisa Mohd Anuar
Plastic pollution is a global issue caused by human activity and poor management from production to disposal. In Malaysia, many activities have been done to reduce plastic usage. Unfortunately, there is limited application regarding this plastic pollution awareness, and fewer games were designed to encourage...
Proceedings Article
Mediating Schema Ontology for Linked Open Data Cloud Integration Using Bottom-Up Schema Mapping
Heru Agus Santoso, Su-Cheng Haw, Chien-Sing Lee
Flexible data integration from heterogeneous sources, formalization of database schema, and consequent support and facilitation of knowledge discovery have become crucial to gaining competitive advantage. Consequently, its validity (“building the right system”), verification (“building the system right”),...
Proceedings Article
The Legal System of the Maternity and Parenting Leave Under the Background of China’s “Three-Child” Policy: From the Perspective of the Right to Equal Employment
Guo Tian
After the promulgation of China’s “three-child” policy, the extension of the duration of maternity leave in various provinces has increased employers’ hiring costs of female workers. As a result, the phenomenon of discrimination in female employment has become increasingly serious. Maternity leave is...
Proceedings Article
Roles of Internationalization in Developing Vocational Education & Training in Vietnam: Challenges and Opportunities from Experts’ and VET Institutions’ Point of View in Times of Multiple Crisis
Phuong Nguyen Thi, Thanh Tuan Nguyen, Utz Dornberger, Linh Thai D Huynh, Van Thanh T. Tran
In an increasingly interconnected world, internationalization has emerged as a potent force influencing educational paradigms, including VET systems. This study explores how international collaborations, partnerships, and knowledge exchange can catalyze the enhancement of VET programs in Vietnam, aligning...
Proceedings Article
Phatic Persuasive Speech Act Strategies of Female Online Sellers in Live E-Commerce
Sumarlam Sumarlam, Djatmika Djatmika, Yuli Widiana, Sri Budiyono
This study investigates the phatic persuasive strategies utilized by female online sellers in live e-commerce environments from a cyberpoliteness perspective. By analyzing live-streamed sales interactions, the research delves into how sellers employ phatic communication—speech acts that serve to establish...
Series: Advances in Engineering Research
Proceedings Article
A Molecular Insight into the Pharmacological Activities of Zingiber officinale (Ginger) in Acute Lung Injury
Hendrawan Hm, Melva Louisa
Background: Acute Lung Injury (ALI) is a severe pulmonary condition characterized by inflammation, oxidative stress, and epithelial-endothelial barrier dysfunction, often progressing to acute respiratory distress syndrome (ARDS). Current treatments remain largely supportive, with limited therapeutic...
Proceedings Article
Digitalization, Big Data Analytics, Corporate Sustainability, and Tax Behavior: An Integrated Literature Review
Shweta Goel
This literature review examines how digitalization, which includes big data analytics (BDA), artificial intelligence (AI), blockchain, and e-invoicing, interacts with corporate sustainability practices and tax behavior. By bringing together evidence from various regions, it identifies key factors that...