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212283 articles

Effects Of Celebrity Endorsement On Customer Trust And Loyalty: Case Study On Pilgrims In Aceh

Alfanda Ricky, Dwi Suhartanti Pratiwi
The increasing of fraud cases against umrah pilgrims in Indonesia, causing travel companies to be observant in doing their marketing. One of their marketing strategies is to increase the trust and loyalty of pilgrims to their travel companies. To increase customer trust and loyalty, travel companies...

Research on Style of Urban Rail Transit Vehicles from the Cultural Cognition

Xuanhui Xie
Under the background of cultural globalization, from the perspective of design cognition, it is studies the relationship between the cultural characteristics of the urban rail transit vehicle styling design. Based on the analysis of the engineering and aesthetic factors of the design of urban rail transit...

The cultural literacy curriculum system optimizing research of communication and media major at colleges in network era

Jie Cai
In network era, the communication and media industry is facing a new ecological media integration. It has put forward plenty of new requirements on its business philosophy, media products, personnel literacy and other aspects. Facing the fast media development, the colleges and universities as the main...

The Affecting Factors Towards The Continuity of Academic Administration Management System at State University of Medan (UNIMED)

Yan Azhari, Syaiful Sagala
This study aims to analyze: the dominant factors that affect the academic administration management system, the weight of the dominant factors towards the continuity of academic administration management system as well as the unique factors which significantly influence the continuity of academic administration...

Themes in “Good Leadership”: An Analysis of Personal Stories of Inspiration from the Daqing Oil Field

Michael Miles, Nancy Jenster, Mundeep Gill
This study explores the practice of Chinese leadership within a large Chinese State-Owned Enterprise (SOE). Seventy middle managers were asked to submit a hand-written Chinese-language “leadership story”, identifying a leader who they had experienced modeling “good leadership”, the specific behavior(s)...
Proceedings Article

Topology Optimization Design of Bus Body Structure Based on Altair-optiStruct

Xiu-Chun WU, Wen-Qiang ZHENG, Pan ZHOU
In this paper, the Finite Element Method (FEM) is used to study the topology optimization of bus body structure by Altair-OptiStruct software. Firstly, based on the maximum principle of optimization space, the topology optimization area is established. Then the topology optimization is calculated under...
Proceedings Article

A Potential Based Many-Particle Model for Pedestrian Flow

Xiaoyang Li, Peng Zhang, Dianliang Qiao, Wong S.C., Choi Keechoo
We propose a many-particle model for pedestrian dynamics, which simply assumes that the velocity (including both magnitude and direction) of a pedestrian depends on the positions of all pedestrians. This is similar to that in the well-known social force model. However, our formulation is computationally...

Analysis of Promoting the New Urbanization of Hubei Province Based on PPP Mode

Li Xiuping
New urbanization construction in Hubei province is suffering multiple barriers due to traditional way such as government borrowing and financial land. Social capital and government cooperation, namely, the PPP model is the best way to solve the present difficulties. In terms of the use of the PPP model...
Proceedings Article

Overexpression of the Tryptophan Cluster in Corynebacterium Glutamicum

Hansong Yu, Xiaodi Liu, Jiahuan Liu,, Yuhua Wang, Yaohui Hu
Extract the total DNA of HYHI, Trp cluster were cloned by PCR according to the DNA of HYHI, the length is 7100bp. Then the gene was connect to the expression vector pZ8-1, recombinant plasmid pZ8-1-Trp cluster was obtained. The plasmid was transferred to HYHI. The positive bacteria were induced by IPTG...
Proceedings Article

A Load Forecasting Analysis Method Considering Multiple Demand Side Resources

Long Zhou, Dunnan Liu, Zhanhui Xiao, Qiang Wang
Load forecasting plays an important part in power grid planning of grid company, this paper focus on the new load forecasting method under the effect of demand side resources, the potentials of all kinds of demand side resources are estimated by statistics method within a substation area to make the...
Proceedings Article

Comparative Analysis of Copybooks used in the Czech Republic

Iva Košek Bartošová, Anna Plovajková, Tereza Podnecká
The proposed research project is a follow-up of a specific research project realized in 2014 and designed to identify the publishing houses having the greatest numbers of sales of textbooks for 1st -3rd grades of primary schools as well as the reasons for which teachers chose the materials from a particular...

Teaching English Listening from the Perspective of Flipped Classroom

Na Zeng
In many of the college English listening classrooms across the country, students are passively engaged in class listening tasks and their class performance needs to be improved. This study seeks to bring about improvements in student engagement and performance in the college English listening classroom...
Proceedings Article

Copper Future's Risk Spillover Effect between SHFE and LME Based on EGARCH-GED

Jianhe Liu, Renfang Liang, Yubin Wang, Qiong Hu
This paper calculates the VaR of copper futures' price in SHFE and LME during the Sub-prime mortgage crisis and the European debt crisis using the EGARCH-GED model. The direction and extent of spillover effects are checked with Granger causality test and impulse response function. The empirical results...
Proceedings Article

Interaction Design of Smart Home Mobile Control Terminal

Jieping Hu, Nan Yang, Shulin Yang, Bin Wang
With the wide application of mobile terminal in smart home system, the interaction design of mobile terminal becomes more and more important. Interaction design is different from a simple interface design, it will combine interface view, process logic, interactive manner, taking into account the beautiful...
Proceedings Article

Kinematic stability analysis of multi-faced rock slopes in the Himalayas

Singh Tarun, K.S. Rao
For the assessment of natural stability of rock slopes, Kinematic analysis technique is extensively used. This technique makes use of dominant discontinuity planes within slope mass to forecast the probability of sliding, wedging and falling. This probability is given in the context of the attitude of...
Proceedings Article

Research on a filtering method for integrated navigation vibration interference

Xiao Zhang, Yue Wang
Low-flying and long-endurance SUAV generally use the piston engine to provide power. The vibration signal in the airframe exhibits a characteristic of multi-vibration-source, wide-band and non-stationary due to lightweight design of SUAV. The vibration will be captured by MIMU, which can significantly...
Proceedings Article

Synthesis of Poly-Hydrazide from Canola Oil and Use as Flow Improver for Crude Oil

Qiang DENG, Yun BAI, Xue-Fan GU, Gang CHEN, Zhi-Fang ZHANG
In this work, poly-hydrazide (PH) is designed and prepared from vegetable oil, hydrazine hydrate and dichloroethane. Nitrogen atoms are fixed in the main chain of the polymers to modify the polarity. The effectiveness of the PHs on four crude oil were tested as pour point depressants as well as paraffin...

Cultivation of the Spirit of Artisan in Enterprise Management

Chunhong Li
"The spirit of artisan" is significant and becoming more and more indispensable for contemporary enterprise management. Entrepreneurs coordinate and control the system, technology, workflow and other factors in management with the help of this spirit, which is characterized by prudence, commitment to...
Proceedings Article

The Liquid Ammonia Tanker Road Transport Safety Management Based on Fault-Tree-Analysis Method

Huidan Lin, Gengjun Gao
This article first analyzes the liquid ammonia road transport, and then uses the accident tree analysis method on liquid ammonia tanker road transportation accidents to uncover the causes of transportation accidents layer by layer. After adopting the method of minimum cut sets, the paper finds out the...
Proceedings Article

Screening of Tobacco's Effective Image Features Based on a Semi -supervised Clustering

Ge Jin, Lin Qi, Hang Li
In order to reduce the number of extracting tobacco's image features and the computational complexity of hierarchical model, and to increase the speed and accuracy of tobacco classification, this paper presents a feature selection method that based on the semi - supervised clustering. First, define the...
Proceedings Article

Research on the geometric errors identification of rotary axes on the five-axis machine tool

Jinwei Fan, Haohao Tao, Qi Lv, Kaikai Liu
Aims at AOCMT type five-axis ultra-precision CNC machine tool, the rotary axis geometric errors model is established by applying the homogeneous coordinate transformation matrix, a kind of errors measurement and identification method is put forward. It takes A axis as an example, using the function of...

Control of a chain pendulum: A fuzzy logic approach

Ernesto Aranda-Escolástico, María Guinaldo, Matilde Santos, Sebastián Dormido
Pages: 281 - 295
In this paper we present a real application of computational intelligence. Fuzzy control of a non-linear rotary chain pendulum is proposed and implemented on real prototypes. The final aim is to obtain a larger region of attraction for the stabilization of this complex system, that is, a more robust...

The Influence of Travel Agent, Infrastructure and Accommodation on Tourist Satisfaction

Juliater Simarmata, Yuliantini Yuliantini, Yulianti Keke
The aim of this research is to examine and find out the influence of travel agent, infrastructure and accommodation on tourism satisfaction visiting tourist attraction bukit lawang North Sumatera. The population in this study are all the tourists visiting Bukit Lawang, the number of samples set 10 X...
Proceedings Article

The Application of CAN Bus in Intelligent Substation Automation System

Yuehua Huang, Ruiyong Liu, Peipei Yang, Dongxu Xiang
Aiming at the defects of CAN bus real-time communication in substation automation system, this paper introduces the application mode of CAN bus in the substation integrated automation system and the defect solution. This paper mainly implements the construction manner of CAN bus distributed network system,...
Proceedings Article

Towards objective Bayesian foundations with fuzzy events

Pedro Terán
We present an axiomatic approach to conditional measures of fuzzy events which is inspired by the Dupré–Tipler argument for Bayesianism. Unlike there or in the older and related Cox argument, although we are able to derive additive probabilities other non-additive solutions exist. Our motivation is to...

Research for Accident Decision Making Method of Water Supply Network Based on Case Reasoning

Xia Peng, Ying Zhao
Case-based reasoning is an important reasoning method in the field of artificial intelligence, and it also is a reasoning mode with rapid development in recent years and widely used. Firstly, the paper introduced the basic concepts of case-based reasoning; and then the key technologies of case-based...
Proceedings Article

A study on solving the linear seepage flow model with r

Y. Wang, X.X. Dong, S.C. Li, H.E. Li, D.D. Gui
This paper studies the linear seepage flow model of composite reservoir under three different kinds of outer boundary conditions (infinite boundary, constant pressure boundary and closed boundary) which consider the well-bore storage and introducing the effective radius. On the basic of the theory of...
Proceedings Article

Breaking Barriers on Reuse of Digital Devices Ensuring Final Recycling

David Franquesa, Leandro Navarro, David L´opez, Xavier Bustamante, Santiago Lamora
Digital Devices or Electric and Electronic Equipment (EEE) are scrapped at an alarming rate instead of being salvaged, fixed, and reused. For the reuse sector to flourish, donors, receivers, and reuse centers need services and technologies to gain effectiveness, efficiency, and traceability to reach...
Proceedings Article

Study of Nano Hydroxyapatite/ Poly(Lactic Acid)-Polycaprolactone Nanofiber Composite Scaffolds

Guojie Xu, Fei Luo, Yan Liu, Shunyu Chen, Xiufeng Xiao
At present, tissue engineering scaffolds in the process of clinical medicine plays an irreplaceable important role. Based on the in-situ precipitation combined with frozen extraction, good n-HA dispersion and three-dimensional (3D) structure of n-HA/PLLA-PCL composite nanofibrous scaffolds were prepared....
Proceedings Article

Application and Implementation of Image Point Operation in Gray Scale Transformation

Hongmei Zhang, Zhigao Zhang, Zhili Pei
Gray scale transformation is a common image enhancement technology in digital image processing. It can facilitate operations such as strengthening and stretching image contrast, layering gray levels, and inversing pictures so as to highlight image characters and image contrast. Image point operation...
Proceedings Article

Study on Recognition of the Relative Core Competence for Enterprise

Wang Ting, Yuan Hao
The identification and evaluation of enterprise core competence is a prerequisite for building and improving enterprise competitive advantage ability. How to identify the enterprises core competence [1] The traditional research method is mainly identify the enterprise competitive advantage through the...

Cognitive Communications: Information Support of Management Decisions

V.M. Kiselev, S.V. Savinkov, V.A. Terentyev, V.P. Meshalkin
The information flow of data has become an indispensable tool for supporting managerial decisions in economic practice and has a significant impact on them. At the same time, the rate of self-generation and, accordingly, the cumulative volume of diverse and diverse data (Big Data) are steadily increasing....
Proceedings Article

Numerical Simulation of Thermal Coupling Process of Foundation Pit under Freezing and Thawing

Dongning Du, Shun Wang, Xiao Liu, Shukun Zhang
The excavation depth of foundation pits in modern urban high-rise buildings and underground engineering is getting larger and deeper, and the shape of the foundation pits is more complicated due to the surrounding environment. At the same time, the foundation pit construction in seasonal frozen soil...

Reform of Physical Education Teaching in Colleges and Universities based on Lifelong Physical Education

Liqiang Qiu
With the change of social situation, the traditional physical education teaching in colleges and universities is facing a comprehensive and deepening reform. Cultivation of students’ awareness of lifelong physical education makes students effectively improve their comprehensive literacy. This paper analyzes...

Natural Science Learning Based on Technology For Students to Prepare For 4.0-Era Education

Siwi Purwanti
College Students of Primary School Teacher Education, Ahmad Dahlan University are the younger generation who will contribute in building civilization in education, especially after they graduate and apply knowledge in the elementary school world. For this reason, lecturers need to provide knowledge in...

Investment portfolio management and forecasting the return on assets based on artificial intelligence methods (neural analysis and genetic algorithm)

A.M. Sunchalin, V.A. Ivanyuk, A.L. Sunchalina
The purpose of the study is the methodology of construction and management of the investment portfolio. Due to the fact that the transition to market economy in Russia has not been made until the end of the XX century, the Russian equity market is still emerging, distinguished by a high degree of volatility...
Proceedings Article

About training of personnel for digital agriculture

Vladimir Trukhachev, Aslan Apazhev
The article reveals essential issues of personnel training for digital agriculture. The results of the expert survey of 54 agricultural universities top management of the country, devoted to issues of personnel training for digital economy, have been described. As a result of the study, the ranking of...

Research on the Regional Difference of the Performance of China’s Outward Foreign Direct Investment

Weiwei Wang, Luqing Zhang
Under the background of rapid development of China’s outward foreign direct investment (OFDI), there is big difference between the OFDI in China’s different regions due to China’s vast area. It is necessary to study the performance of OFDI in Chinese different regions. Using the OND, this paper analyzes...

Research on the Effective Supply of Public Goods in YuLin City under the Background of New Urbanization

Huanhuan Hu
The Nineteenth National Congress of the Communist Party of China put forward that we should continue to deepen the new road of urbanization and promote the development of rural economy in China. New urbanization not only aims at developing economy, but also gradually integrates elements of urban culture...

The Role of Government, Entrepreneurship, and Business Competence In Order To Improve The Competitiveness of Micro, Small, and Medium Enterprises (MSMEs)

Gede Adi Yuniarta, I Putu Gede Diatmika, Wayan Cipta
Micro, small and medium enterprises (MSMEs) have a very large role in the Indonesian economy. For this reason, MSMEs must be empowered by increasing their competitiveness. The seriousness of the government's role in improving the performance and competitiveness of MSMEs is needed, including how to foster...

The Texture of Macro and Micro Genre on Advertisement in C’nS Magazine

Nur Arifah, Djatmika Djatmika, Riyadi Santosa
Genre is made through social process which is goal-oriented stages. The aims of this research are to describe language texture and to know how the language is achieved in genre by using SFL approach. The method is descriptive qualitative and the data is advertisement in C’nS magazine. The primary data...

E-Books in Teaching and Learning Process

Tuah Tuah, Nanang Dalil Herman, Johar Maknun
The e-book is currently not so much used in the teaching and learning system, because there are still many teachers who like teaching and learning with the old method but do not rule out the possibility that in the future the e-book will be used more, because in this article the author reviews research...

The Benefits of China’s Belt and Road Initiative to the European Tourism Market

Yuan Jing
China's Belt and Road Initiative has a profound influence on the countries along the route and has explored new cooperation opportunities in the tourism industry. Europe has been the third largest destination to China outbound tourism market. Therefore it would be meaningful to get a deep insight into...

ERP Study on the Influence of Priming Effect on Semantic Processing of Chinese-Japanese Later Bilingual Learner

Qiang Wei, Hua Dong, Ming Jin, Shuna Fu, Qian Yu, Yixin Lin
The mechanism of late bilingual semantic switching is an important issue of foreign language learning. The present study discuss the effects of three types priming conditions (Japanese words, Chinese words and meaningless Symbol) on the bilingual language learners during the perceiving and processing...

Information Technology Governance Process Capability Level at ABC Company (a State-Owned Enterprise in Indonesia)

Annisa Wicahyani Mutiara, Setyo Hari Wijanto, Firman Anindra
Information technology (IT) at ABC Company plays an important role in supporting the operational functions of all its subsidiaries. Therefore, IT must be well managed to achieve company goals. In this research, the IT governance capability at ABC Company is evaluated using a COBIT 5 framework focusing...

Many-level fuzzy rough approximation spaces induced by many-level fuzzy preorders and the related ditopological structures

Alexander Sostak, Ingrida Uljane, Aleksandrs Elkins
In this paper, we present a many-level version for the Pawlak - Dubois and Prade theory of rough approximation of fuzzy sets. Basing on the many-level upper and lower fuzzy rough approximation operators, we define the measure of rough approximation that in a certain sense characterizes the quality of...

Rheumatoid Arthritis in the Lebanese Adults: Impact on Health-Related Quality of Life

Sanaa Awada, Roula Ajrouche, Mariam Shoker, Amal Al-Hajje, Samar Rachidi, Salam Zein, Wafaa Bawab
Pages: 281 - 287
Rheumatoid Arthritis (RA) is a chronic inflammatory disabling disease with significant impact on the Quality of Life (QOL) of patients. Information on the effects of RA on Health-related Quality of Life (HRQoL) is lacking in the Lebanese population. The objective of this study was to evaluate QOL of...
Proceedings Article

The Strategic Architecture to Facilitate Small and Medium Enterprise Growth “Raja Abon Makmur Lestari” Pangkal Pinang City

Yulia, Fika Dewi Pratiwi, Rufti Puji Astuti
Small and medium enterprise was form business which support the economic development of society because it could create the business growth in accordance with market demand and create the job opportunities. Raja AbonMakmur Lestari was one of the SMEs in Pangkal Pinang City,producing egg floss. Strategic...

Research on SME Credit Risk Control Platform Based on Supply Chain Finance

Yifan Yang, Xiyan Lv
At present, China's SMEs are facing serious credit problems. Financial institutions have adopted many credit risk control methods for SMEs, but these methods lack objective business data. As a new financing model, supply chain finance not only promotes the credit financing of SMEs, but also controls...

Influence of Regional Financial Market Models on the Structure of Global Financial Assets

Olena Bulatova, Tetiana Shabelnyk, Tetyana Marena, Nataliia Reznikova
The article deals with the structure of global financial assets in terms of stock market capitalization, debt securities and bank assets. The peculiarities of functioning and structure of financial markets of the American, European and Asian regions are defined. Based on the results of the regional financial...