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201434 articles
Proceedings Article
Frame Alignment Strategies of Brand Globalization from the Perspective of Social Movement Theory
Jing Huang
Drawing from social movement theory in sociology, this article provides a linkage between brand frame alignment strategies and the resonance gaining of global brands in different social and cultural contexts. Based on the literature review and discussion, the author proposes a conceptual brand communicative...
Proceedings Article
The Exploration of Intelligence from the Perspective of Psychology
Jianeng Xu
The definition of “intelligence” is an unavoidable basic theoretical problem in all intelligent research. However, the importance of this issue has been overwhelmed by many achievements in specific disciplines such as artificial intelligence, which has led to a lot of “intelligence”. This phenomenon...
Series: Advances in Engineering Research
Proceedings Article
The Present Situation and Suggestions on the Implementation of Energy Management in Construction Contract in Guangzhou
Xiangyang Jiang, Xiangfei Ji
This paper summarizes the relevant policy documents of Guangzhou contract energy management, analyzes the status of energy-saving service companies and the implementation of contract energy projects in Guangzhou in recent years. According to the current situation of the implementation of contract energy...
Proceedings Article
Modeling Forecasting the Financial Condition of Organizations
E P Peshkova, S P Kyurdzhiev, A A Mambetova
Subject of article is forecasting the financial condition of organizations. The work purpose is to improve existing and develop new methodological approaches to the analysis and forecasting of the financial condition of the enterprise. Study hypothesis is based on the assumption that the results of the...
Proceedings Article
Application Strategy of Probability Theory and Mathematical Statistics in Big Data Analysis
Hechenjin Yu
Since the 21st century, the rapid development and promotion of the Internet has caused data to show a geometric growth, which has ushered in the era of big data in my country. Because big data has the characteristics of large scale, fast growth, and sparseness, this also brings great difficulties to...
Proceedings Article
Analysis Of Policy Implementation Of The Sinau Bareng City Of Surabaya Program On Teaching Tutors
Fadila Andini Syahputri, Prasetyo Isbandono, Fian Sukma Ningsih, Reza Adam Firmansyah, Muhammad Taqy Abdullah, Amalia Pinka Firdaus
Education is a process carried out to develop one's potential and skills with the knowledge acquired. Surabaya City is one of the cities in Indonesia that manages its own education system by establishing the Sinau Bareng program. This program is supported by the Surabaya City Education Office and...
Series: Advances in Engineering Research
Proceedings Article
Parameters optimization for aluminum alloy magnet cover with stamping based on FEM simulation
Huajun Yan, Shuangjie Zhang, Yuzhong Liu
In view of the phenomenon that defects such as fracture, wrinkling and springback may generate when box shaped parts are stamped, however better surface quality on parts have been required. The process of drawing, cutting and springback for magnet covers with arc top and straight sidewall are simulated...
Proceedings Article
A Student Satisfaction Index Model of Chinese College based on CSI
Xiangqin Chen, Ming Yi, Lixia Yu
According to the specific situation of Chinese Higher Education, this article modifies SCSB, ACSI, ECSI, and CCSI and explores to construct a Student Satisfaction Index Model of Chinese College, including structural variables such as information, college image, student expectation, perceived quality,...
Proceedings Article
Changes of mechanical properties of hot rolled steel as a result of a reducing of rigidity of the rolling stands
G. Urapov, S. Lezhnev, E. Rlova, I. Volokitina, A. Bedelova, E. Panin
This article is devoted of changes of mechanical properties of hot rolled steel as a result of a reducing of rigidity of the rolling stands. From the analysis of studies of hot rolled steel statistically it is shown that as a result of reconstruction the change of stiffness of working stands of rolling...
Series: Advances in Engineering Research
Proceedings Article
The Management System of Remote Equipment Base on SMS
Wei Yan
With the unceasing development of national economy and science and technology, wireless data transmission is extensive used in many areas, basing on its characteristic of flexible and so on. Based on the SMS of GSM net, this article introduce an intelligentized surveillance system which is used for controlling...
Proceedings Article
Optimizing Human Resources For Sustainable Management at Benteng Somba Opu Village Office
Nur Annisa, Otto Randa Payangan
The Benteng Somba Opu Village Office lacks human resources which causes the employee’s workload to increase and results in work goals not being achieved or not being maximized. The purpose of this study was to compile a job analysis and workload analysis at the Benteng Somba Opu Village Office. This...
Series: Advances in Engineering Research
Proceedings Article
Prediction method of landslide disaster in southern China based on multi attribute group decision making
Siyuan Zhang, Weizhong Ren, Xinxin Zhang, Haikang Liu
According to prediction of landslide based on grey vector machine model, the landslide is affected by multiple factors such as soil layer structure and these factors show complicated non-linear relation with landslide, while it is hard for the traditional model to reflect the non-linear complicated relation....
Proceedings Article
High resolution entropy stable scheme for shallow water equations
Xiaohan Cheng, Yufeng Nie
A high resolution entropy stable scheme is proposed for solving shallow water equations in this paper. The scheme contains two parts: entropy conservative flux and numerical diffusion operator. To achieve high resolution, a limiter is employed to guarantee the numerical diffusion term being added around...
Proceedings Article
A Fast Handwritten Digit Recognition Algorithm Based on Improved SVM
Qiong Li, Li Chen
Handwritten digit recognition is of great value for application in the field of Image Processing and Pattern Recognition. For ensuring better recognition accuracy and speeding up classification process, this paper proposes a fast handwritten digit recognition method based on improved SVM. The new method...
Proceedings Article
Theoretical analysis and experiment study of balanced type variable vane pump
Pan Zhang, Lei Chen
To take account of the fact for an automotive hydraulic power steering system have serious energy loss, this paper discusses the configuration and the action principle of a new variable displacement of double-action vane pump, which consists of a floating block and rate compensation characteristics....
Proceedings Article
Optimization of history tree in 3DR-tree index structure
Zhi-tong Zhang
Many optimizations have been done to 3DR-tree index structure and many opinions have been proposed. Modification by splitting mechanism is one of them. There are two index trees in 3DR-tree index structure after modification: one is a history tree for past data storage and the other is an active tree...
Proceedings Article
The Path of “Recovery” of Yunfu Stone Art in Rural Art Education
Yang Yiqing
In recent years, the Yunfu stone industry has advanced towards the route of fine craftsmanship, and the overall level has been greatly improved. With the development of The Times, Yunfu stone art culture is also facing problems such as market development. We through the questionnaire and the social investigation,...
Proceedings Article
Evaluation for Ant Financial Group’s Investment Value Based on POCD analysis
Zijian Ma
In recent years, Internet finance has flourished and has a considerable market. Therefore, more and more people want to invest in this industry to make money. Among the many Internet finance companies, Ant Financial is the most attractive to investors. The subject of our research is the feasibility of...
Series: Advances in Engineering Research
Proceedings Article
Fabrication and Magnetic Properties of FeCoB–O Soft Magnetic Thin Films
Huaping Zuo, Shihui Ge, Feng Zhang, Guowei Wang, Min Xu, Lei Zhao
Thin films of FeCoB-O were deposited by reactive magnetron sputtering in a Ar + O2 atmosphere with the oxygen partial pressure RO2 varied. The dependence of soft magnetic properties and high frequency characteristics on oxygen partial pressure were investigated systematically. With the increase in RO2...
Proceedings Article
Safety and Durability Analysis of Structural Works in Civil Engineering
Yu Zhang, Xiaofang Li, Shidan He
Based on the study of bitter and tremendous costs paid in managing and maintaining structure works in Civil engineering factors that influence the safety and durability of Civil engineering and that cause the Civil engineering accidents are analyzed. In this paper, three indispensable measures to improve...
Series: Advances in Engineering Research
Proceedings Article
Environment and Economic Analysis of Solar Plant Construction in Chile
Tianle Zhang, Xiangsai Feng, Xu Zhu
This project discussed environment and economic situation including regulation, deployment and Financing of building solar plant in Chile, which provided flexibility for further project construction.
Proceedings Article
Retrospective Analysis of Russia’s Cottage Industries as a Solution to Overcome Today’s Entrepreneurial Crisis
N A Dushkova, V A Grigorova
This paper analyzes Central Chernozem to discuss the history of cottage industries, which have been fundamental to the emergence of small businesses in the region. This paper systematizes what is known on the public policies regarding cottage industries; despite some miscalculations and shortcomings,...
Proceedings Article
On the Types and Cognizance of “Knowing” in the Crime of Aiding Information Network Crime
Xinyi Cai, Jiashun Deng, Xinyi Yan
In judicial practice, there are difficulties in determining the degree of “knowing”. Some standards are too vague and subjective. Moreover, judicial interpretations fail to specify how to accurately determine the element of knowing. Under the lens of western legal philosophy, when the subjective intention...
Proceedings Article
How to Reshape the Role of Finance Professional of Big Data
Huahong Yan, Yingying Zhang
As big data and analysis technology have been deepening the impact on enterprises, the role of finance professional in the enterprise needs to adapt to the new environment. The impact of big data means that accountants and finance professionals are at a crossroads, whether finance professional choose...
Proceedings Article
Design and implementation of automated management system based on environmental information of ocean fisheries
DanYang Cao, Jie Liu, XiZhong Song, QiuQi Yang
Ocean fisheries environmental information includes sea surface temperature, ocean currents, sea surface height, sea surface wind field and so on. To be more efficient, rapid access to environmental information of ocean fisheries, we designed an automatic management system of data acquisition for its...
Proceedings Article
Research on Fatigue Performance of PVA-ECC Under Reciprocating Action of The Wheel Pressure
Jianjun Wang, Yajun Wang, Yuehan Li
Cement concrete airport pavement frequently damaged in fatigue failure caused under the effect of reciprocating wheel pressure. Repair effect by traditional materials were not effective.In this study, which fiber PVA were used as a reinforcing material, the PVA - ECC airport pavement were tested on test...
Proceedings Article
Inheritance and Innovation of Mohism Culture from the Perspective of Digital Information
Yuan Liu
The researches on Mohism culture has always been attached great importance to. In particular, Zaozhuang University, located in the hometown of Mozi, even runs school based on the school motto of "universal love, advancing talents, exploring humanity and nature, and always loving the people and benefiting...
Proceedings Article
How to Improve the Valuation of DCF Model - a Closer Examination on the Depreciation Rate
Chenxia Du
Along with the Capital Asset Pricing Model (CAPM), the Discounted Cash Flow Model (DCF) has been widely applied to estimate the common equity of a company. Despite the simplicity of DCF, this valuation model also bears criticism regarding the uncertainty of the estimations and restrictive assumptions...
Proceedings Article
An Experimental Study on Online and Offline Blended Teaching Model Based on Factor Analysis
Zhenyu Liu
As a new, effective and multi-dimensional teaching model, blended teaching model combines offline teaching of traditional classroom with online teaching of the Internet, which is the mainstream of information-based blended teaching. This paper is intended to conduct an experimental study on task-based...
Proceedings Article
Research on the Impact of the Development of Third-Party Payment Platforms on Commercial Banks
Ke Ren
With the rapid development of technological products in the information age, mobile phones, computers, and other mobile devices have become indispensable communication tools in our lives. At the same time, electronic commerce has made consecutive progress and innovation, and electronic payment has mostly...
Proceedings Article
Environmental Impact of Green Building Design Based on BIM Technology
Jialiang Tang
To alleviate the environmental damage caused by traditional buildings, green buildings came into being. However, the current green buildings are not comprehensive enough, with limitations such as limited green concept, difficult design, uneven quality, the lack of technical talents and high cost. This...
Proceedings Article
Quantitative Analysis and Evaluation of the Teaching Process based on Information Entropy
Xixi Qu, Yueguang Xie, Jiaqi Lin
The teaching process is one of the important factors in the classroom teaching reform and teaching evaluation activities, and its related research is important for improving teaching practice. In this paper, the teaching process as a starting point, on the basis of Flanders scale we improve the scale...
Proceedings Article
Research on The Ballistic Non-contact Start-end Device
Yunfeng Liu, Xiaoli Zhao, Xiaodong Zhou
The method which adopts start-end device to measure the velocity is in com- mon a method of measuring the velocity. The characteristics of this method is in brief the equipments need, operation convenience, test result credibility, measuring the error margin small. It not only can measure the velocity...
Proceedings Article
On the Research of Adaptive Frequency Hopping in the Wireless Communication
Xiao-hu LIANG, Lei CHENG
The multipath fading and interference problems in the wireless communication lead to the link quality decrease severely. However, the conventional frequency hopping scheme cannot solve the problems in an effective way. Adaptive frequency hopping scheme, which is based on the automatically link quality...
Proceedings Article
Children's Play Festival as an Effort to Grow a Global Diversity Attitude in Paudit Al Hasna
Siti Nurjanah, Sri Slamet
This research aims to examine the institution's efforts in fostering the attitude of global diversity from an early age. Global diversity is one of the attitudes that exist in the profile of Pancasila students, which is to maintain the high culture, locality and identity, remain open-minded in interacting...
Proceedings Article
Relationship between the Usage of Electronic Devices and the Academic Performance of Students
Junfeng Li
With the rapid development of social science and technology, electronic devices are widely used in people's lives. This study aims to explore the impact of the usage of electronic devices on students' academic performance using Ordinal Logistic Regression. Through the data analysis of the CFPS...
Series: Advances in Engineering Research
Proceedings Article
Adjacent Order Separation for Variable Speed Bearing with Peak Detection and Fixed-point ICA
Bin Chen, Mi Liu, Yuan Zhou, Baocheng Gao
To solve the problem of adjacent order overlap for variable speed bearings, a novel method with the fixed-point independent component analysis (ICA) and peak detection is proposed. Firstly, the mixed vibration signal is whitened by through of the singular value decomposition. Then it introduces fixed-point...
Series: Advances in Engineering Research
Proceedings Article
Method Research to Improve Inventory Management based on Enterprise Resource Planning(ERP) Environment
Lingling Yi, Jianfei Tu
For manufacturing enterprises, effective inventory management strategies can speed up the funds flow and reduce some unnecessary cost. In this paper, by researching the current inventory management status of an energy company and on the basics of widely reading the literature about inventory management...
Proceedings Article
Myth, Family Disputes and His Talent’s Influence on Alexander the Great’s life
Jingxuan Du
Alexander the Great is one of the most legendary figures in ancient Greek and Roman history. It’s amazing how he was born, how he grew up, how talented he was, and what he achieved. Alexander the Great came from mythology, and he lived with Greek mythology all his life. He learned from the myth what...
Series: Advances in Engineering Research
Proceedings Article
Intelligent Optimization of Urban real-time traffic route based on Improved non-dominated Sorting Genetic Algorithm
Ming Zhu, Bo Su, Gangmin Ning
Urban traffic is a real-time change, so the traditional serial algorithm cannot satisfy the requirement of traffic scale and condition changes. Therefore, this paper proposes a improved non-dominated sorting genetic algorithm for route optimization problem of multi-objects. Firstly, through the analysis...
Series: Advances in Engineering Research
Proceedings Article
Research on the process of stretch forming based on distributed displacement loading
Zhen Yang, Zhong-Yi Cai
A new stretch forming process based on distributed displacement loading for three-dimensional surface parts is proposed, the external stretching displacement load is applied at a series of discrete points, so the flexibility of the loading mechanism is improved. The forming process can be realized by...
Proceedings Article
Historic Architecture and Aesthetic Reconstruction of Guqin Aesthetics
Boyuan Song, Huajie Sui
Guqin instrument, from many historical documents, have fully demonstrated its implication of cultural significance has gone beyond the instrument itself. Piano music in the tradition of thousands of years has been the development of ancient cultural elites constantly enriched and improved aesthetic construction...
Proceedings Article
Research on the Interactive Development of Industrial Clusters and Small (Cities) Towns with Characteristics in Western Regions Taking the Development of Traditional Chinese Medicine Industrial Clusters in Xianyang City of Shaanxi Province as an Example
Xiaoyuan Zhou, Dan Zhao, Yuan Lv
Through the analysis of the related notions of industrial clusters and the upgrading stage and process of industrial clusters, this paper analyses the interactive development mechanism and influencing factors between industrial clusters and small (cities) towns with characteristics. On the basis of the...
Proceedings Article
Application of Transient Energy Function in Regional Power Grig
Meng-meng Tang, Bo Wang, Di-chen Liu, Zhong-wei He
With expanding scale of modern power system and cross-region connection of power grid, the system often run closer to the ultimate state. So the security and stability problems become a focus of power system. This paper proposes an accurate regional-equivalent-system model, and the transient energy function...
Proceedings Article
The Application of Brain Functional Magnetic Resonance Imaging in Bilingual Teaching
Juan Lu, Lin Zhu
With the rapid development of magnetic resonance imaging technology, the study on language functional imaging of bilingual people is deepening in the aspects of depth, breadth and precision. Development imaging more clear high field strength magnetic resonance imaging system, ultra-fast imaging software...
Proceedings Article
Exploring the Influences of the Political Immigration in Turkey
Yonghui Yun
The refugee and asylum seeker have become one of the most important issues for Turkish policies and the immigration policies for refugees and asylum seekers in EU provides enough room for sovereign states to accept those immigration from the Middle East. At the same time, the social capacity and political...
Proceedings Article
The Mythology of Liu Bang in Shiji and Western Han Elites
Yansu Lu
Previous scholarship has largely regarded Qian’s writings to be part of a literary tradition that was popularized for its divination of the ruler’s birth, as Qian did in his accounts of many rulers like the founder of the Shang, Zhou, and Qin political lineages. However, these works paid little attention...
Proceedings Article
Review on Liaoning Daily Open Letter from Critical Thinking Viewpoint
Haowen Feng, Weimin Ouyang
On November 14, 2014, Liaoning Daily newspaper launched a open letter,whose title was ‘Teachers, please do not talk about China like that: An open letter to philosophy and social science teachers’. The open letter This letter sparked much discussion among supporters and opponents.Most of the discussion...
Proceedings Article
The simulation study on montmorillonite and its effecting to borehole stability
Xiaodi Li, Zening Sun, Hongjun Liu, Jiafang Xu, Yingwen Ma
Borehole instability is one of the most complex downhole problems in the drilling process. In order to study the micro-mechanism of inorganic salts on shale hydration, a micro-crystal structure model of Na-montmorillonite was established using the MS software. The shale hydration mechanism, mechanical...
Proceedings Article
Research on Key Technologies of Cloud Computing and Its Application in Telecom Industry
Peng Li
Cloud computing is an Internet-based super-computing model and it is also an innovative business computing model. This paper describes the definition and characteristics of cloud computing, analyzes the key technologies of cloud computing, and makes an in-depth study of cloud computing applications in...