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Proceedings Article
Linguistic Realizations of Metadiscourse in Advertising Slogans: A Case Study of McDonald’s
Jie Xia
This paper conducts an empirical study on the linguistic realizations of metadiscourse markers in advertising slogans. A database of 162 McDonalds’ slogans was built to examine the subcategories and frequencies, and linguistic realizations of metadiscourse used in the data. In terms of the use of metadiscourse,...
Proceedings Article
Community Communication Network in Preserving Culture: A Case Study in Betawi Setu Babakan Cultural Village
Sri Hartati, Damayanti Masduki, Riyana Putri Nurkhalisa, Edwin Karim
The purpose of this study was to determine the relationship of the Betawi community communication network through two stages of analysis, namely describing the flow of the community communication network and explaining the relationship of the Betawi community communication network. The method used in...
Proceedings Article
The Effects of Trust, Shopping Orientation, and Social Media Marketing on Online Purchase Intention: A Literature Review
Mulya Astuti, Perengki Susanto
The advances in internet development and its effect have a new consumer which is known as an online consumer. Some different factors and habits that affected their purchase intention. There are also significantly increasing the number of social media users in Indonesia, most of the marketers use social...
Proceedings Article
Student Perception About 3D Object from Hologram Pyramid for Learning
Sulton, Yulias Prihatmoko
Students’ perceptions of the type of learning environment are important to learn because it can support classroom success. The purpose of this study was to investigate students’ attitudes about 3D objects through the Pyramid Hologram. The respondents were 29 seventh grade junior high school students....
Proceedings Article
Spreading Beijing, Audiovisual Global: On the Application of Regional Elements in the Packaging of Beijing Satellite TV Channel
Xiaoting Li
Nowadays, with the integration of global film and television cultural exchanges, the packaging of Chinese TV channels has been impacted by foreign design concepts and film and television art trends, and the packaging style has lost its distinctive national characteristics and the homogenization phenomenon...
Proceedings Article
Analysis of the Effective Ingredients in Tea
Yanjun Liu
Through the determination of the active ingredients of tea and the study of the effect of tea making on its content, it has been proved that tea is indeed beneficial to the health of human body. Therefore, in this paper, the extraction and improvement of active ingredients are studied, and the application...
Proceedings Article
Applying School Effectiveness Principle as School System: A Case Analysis in Leading Primary School in Indonesia
Shahnaz Safitri, Francisca Francisca, Kara Andrea Handali, Tika Dwi Ariyanti
The main goal of schooling is to develop the students’ ability and support their academic achievement. In addition, a school also serves as a source for students in conceiving the world with its network of social relationship, which they will face independently in adulthood. Thus, it is important to...
Proceedings Article
Reflection on the Components of University Identity System
Zhao Yuhong, Dao Zhuoda
Reviewing the existing theoretical framework of the University Identity System (UIS), this paper reorganizes the components of UIS by combing related theories and practical experience, proposes three subsystems as the components of UIS, scilicet, Cultural Identity System (CIS), Behavioral Identity System...
Proceedings Article
The Inheritance and Innovation of Cultural Variety Shows
Taking the Third Season of “The Reader” as an Example
Qiqi Zhang
After more than 1,000 days and nights of accumulation, the third season of “The Reader” will return in full bloom in September 2021. The new season’s programs have been completely upgraded in terms of theme, guests, scenes, technology, etc., and also linked online and offline communication channels to...
Proceedings Article
Study on the airflow signal model of voiceless plosive in Xiahe Tibetan based on Glottal MS110
Jing Zhang, Yonghong Li
This paper takes Xiahe dialect as the research object, writes a Matlab program to extract the airflow signal parameters of the voiceless plosive initial, and establishes the airflow model of the plosive on the basis of more than 200 monosyllabic corpus, and describes the characteristics of different...
Proceedings Article
The Impact of Environmental Entrepreneurship on Green Growth
Qing Feng
Although economy grew violently and extensively and the life standard raised, there are still concerns that the industrial age has had a great negative impact on the natural environment, which have caused damages of the economy’s vitality. In order to find potential candidates to reduce the rate of environmental...
Proceedings Article
Diagnosis, Optimization, and Verification of Localized Failures in Traffic Flow Prediction Models
Yunjian Tang
In the real traffic control scenario, the multi-intersection prediction model often appears “local failure” due to the distribution difference and concept drift between intersections, which leads to the decline of the overall prediction performance and affects the reliability of scheduling. Improving...
Proceedings Article
Social Media: A Key Platform for Building Brand Loyalty and Customer Satisfaction in Indonesia
Ying-Yueh Sua, Lydia Inawatib, Hsueh-Li Huan, Yen-Ku Kuo
The aim of this research was to investigate the impact of social media on consumers’ product experiences and its implications for organizations in Indonesia. A total of 200 participants aged between 21 to 45 years, both male and female, completed the survey. The study found that social media provides...
Proceedings Article
From Individual to Society: A Study on the Factors Influencing Job Burnout among Hand Surgery Nurses Based on the Grounded Theory ——— A Case Study of Hospital J in C City
Kaifu Bai
Objective This study was conducted to explore the influences of burnout among hand surgery nurses in Hospital J of City C through qualitative research. Methods A quota sampling method was used to select 11 hand surgery nurses for structured interviews in Hospital J, C city. Two nurses were tested for...
Proceedings Article
Research on the Blended Course Teaching Design of C Programming
Sai Li, Guolin Zhai
The current "mainstream education" includes traditional classroom teaching and online teaching. Traditional teaching can no longer meet the needs of application-oriented undergraduate education. Although online teaching has made up for the shortcomings of traditional teaching to a certain extent,...
Proceedings Article
Human Resource Management System for Small and Medium-Sized Enterprises based on SSM Frameworks
Haohai Fu, Jinmei Liu
With the development of information technology and the arrival of the era of big data, the traditional employee management can no longer meet the needs of modern enterprises, and the informatization, automation and intellectualization of enterprise human resource management has been the trend. Therefore,...
Proceedings Article
Multivariate Analysis of Employee Emotional Labor on Customer Reuse Intention of Express Delivery Enterprises
Wei Li
At present, scholars have put forward many theoretical and empirical studies that affect customer intention. Taking express delivery enterprises as an example, this paper collects 217 valid questionnaire data from customers, uses structural equation model and Bootstrap interval estimation and other statistical...
Proceedings Article
Research on the Basic Ability of Manufacturing Industry in Liaoning Province Based on Model Testing and Data Analysis
Xiaonan Fan, Xinyuan Lu, Xiaocheng Sun
In recent years, the state has supported and guided the development of the manufacturing industry from a strategic level, which has greatly promoted the manufacturing industry to move towards the information age. Based on the slow development of the manufacturing industry in Liaoning Province, this paper...
Proceedings Article
Non-Formal Education and the Humanization of Education to Support Sustainable Development Goals (SDGs) for Indonesia’s Golden Era
Sjafiatul Mardliyah, Putri Aisyiyah Rachma Dewi, Rivo Nugroho, Shobri Firman Susanto, Desika Putri Mardiani, Monica Widyaswari, Suji
The implementation of basic education in the non-formal sector through equivalency education shows a form of ‘partiality’ that creates an educational problem referred to as neutrality. This condition emphasizes the need for critical analysis to understand how non-formal education becomes critical education...
Proceedings Article
Law Enforcement of Election Crime in the 2024 Simultaneous Elections in Indonesia
A. Zarkasi, Firmansyah Putra, Dimas Rizal
The purpose of this study was to find out and analyze the law enforcement of general election crimes in the 2024 simultaneous general elections. This type of research is normative legal research. This research is based on the provisions and legal principles related to the Law Enforcement of Criminal...
Proceedings Article
Applications Research of PDCA Cycle Management in College Japanese Teaching
Xile Zhong
With the continuous improvement of teaching quality requirements in university teaching management, how to optimize the teaching process has become the focus of attention of teachers. Because of its systematicness and scientificity, PDCA cycle management mode has been gradually introduced into university...
Series: Advances in Engineering Research
Proceedings Article
Applications and Challenges of Machine Vision in Autonomous Vehicles
Minghao Tang
The application of machine vision in autonomous vehicles has become a focal point of innovation, integrating advanced sensors and sophisticated image processing algorithms to redefine driving safety and comfort. High-definition cameras, 3D LiDAR, high-precision radars, and ultrasonic detectors are at...
Proceedings Article
Challenges for Archivists in the Digital Era: Service Transformation Traditional Archives Towards Paperless at State Higher Education Institution of Incorporated Legal Entity
Ririn Denok Ayu Retnosari, Gigih Adjie Byantoro, Rahmanu Wijaya, Estu Putri Rahayuningsih, Widyawati
This research discusses the challenges of archivists in the digital era, with a focus on the transformation of traditional archival services to paperless in legal entity universities, with Surabaya State University as a case study. Along with the growth of information technology, the implementation of...
Proceedings Article
Retinal Disease Detection and Classification Using Convolution Neural Networks and Transfer Learning
Aditya Agarwal, Rohan Gupta, Abhinav Panwar, R. Loganathan, S. Latha, P. Muthu, Samiappan Dhanalakshmi
The categorization of retinal diseases utilizing Optical Coherence Tomography (OCT) images has garnered considerable interest in the domain of computational medical imaging. This research paper introduces a deep learning methodology for the automated classification of OCT images via a custom Convolution...
Proceedings Article
Effectiveness Analysis of Capital Asset Pricing Model Based on Industry Data
Yiyi Huang
Capital asset pricing model is an economic model that has been used to study and solve asset pricing problems in financial theory in recent decades. This model has become the basic model of investment pricing because of its wide applicability and practical value. However, due to the limitations and limitations...
Proceedings Article
Expiry Classification and Improved Efficient Delivery Mechanism of Packaged Food Product Using XGBoost Algorithm and Haversine Formula
Abhishek Desai, Kundan Dhore, Sandesh Kanagal, Ritesh Naik, Swapnil Gharat
Supply chain management and typical small scale independent retailer’s poor infrastructure, poor management approach, makes Supply chain management at state-of-the-art levels is challenging in the present situation. There are mainly unorganized retailers dominating the Indian retail market. Retailers...
Proceedings Article
The Usage of ChatGPT Among University Students
Allya Adriana Mohd Sufian, Abdul Rauf Ridzuan, Nuridatini Jahani, Siti Nuralia Quistina Muhammad Jauhar, Amia Luthfia
In the 21st century, technology has advanced to the level that Ai App has been invested in, especially during this period. The AI model known as ChatGPT, which was created by OpenAI. The tool exhibits a wide range of capabilities, including work automation, personalized teaching, and the generation of...
Proceedings Article
Balancing Accuracy and Efficiency in Distributed Machine Learning Systems: A Framework for Policy and Risk Management
Prashanth Chevva
The trade-off between accuracy and efficiency is a fundamental principle in computer science, shaping advancements in fields such as hardware design, image processing, and approximate computing. This trade-off is particularly significant in distributed machine learning (ML) systems, where optimizing...
Proceedings Article
Analysis of the Influence of Green Transformational Leadership on Pro-Environmental Behaviour: Green HRM Practices and Sustainability Culture as Mediation – A Conceptual Analysis
Febri Landung Fitanto
Fenomena perubahan iklim dan kerusakan lingkungan yang semakin buruk mendorong organisasi untuk lebih bertanggung jawab dalam pengelolaan sumber daya alam dan dampaknya terhadap lingkungan. Penelitian ini mengkaji pengaruh Green Transformational Leadership (GTL) terhadap perilaku pro-lingkungan melalui...
Proceedings Article
The Influence of Trump’s Tariff Policy on India’s Monetary Policy Adaptation to Global Trade Disruptions in the Digital Age
Subhash Yadav, Suresh S. Kawitkar
Purpose – This paper examines the impact of the Trump administration’s tariff policy on India’s monetary policy adaptation in response to global trade disruptions, with a particular emphasis on the digital trade era. It attempts to comprehend the manner in which the United States’ implementation of protectionist...
Proceedings Article
Situation Model and Embodiment
Yuji Yao, Shizhe Wang, Fangqi Chen
There are decades of evidence based on the fundamental language logic, showing that people create situation models when they understand text, which will be presented in more detail in the second part of this paper. However, after half a century of discussion among psychologists, it remains unclear whether...
Proceedings Article
DuPont Analysis on the Financial Capacity of Midea and Gree Company
Xuliang Li
On 4 July 2015, GMCC Meizhi, the world’s largest air conditioning compressor company, and Welling Motors were integrated into Midea. It ranked as the 481st place on the Fortune Global 500 list for the first time and 307th place in 2020. After 33 years of development, GREE Group was established in March...
Proceedings Article
Japanese Language Learning Through Folklore Themed Instagram
Via Luviana Dewanty, Ghaitsa Naf’han Deandra, Putri Naura Syifa Alika, Ghaida Farisya
Due to the pandemic, learning and teaching activities are done online, including Japanese language education. The existence of advanced technology is needed for the sake of effective learning and teaching activities. Currently, social media also used as learning medium, and one of them is Instagram....
Proceedings Article
A Review of Drama-based and Music-based Pedagogy in Early Childhood Language Learning and Development
Ziyu Wu
Past research on the issues and methods of drama-based and music-based activities on early childhood language learning has been investigated. However, related research on Chinese primary students remains unclear. The present study aims to analyse various teaching activities worldwide, including teaching...
Proceedings Article
The Analysis of the Current Stage about Level and Market Development in Chinese Street Dance
Youmeng Zhang
The street dance market springs up in China recently, with an increasing number of educational institutions and related television programs. However, the actual level of Chinese street dance needs to be measured and verified. The topic of this essay is to determine whether the rapid development of Chinese...
Proceedings Article
Discussion on How to Absorb Excellence from National Culture for Chinese Art Design
Zhenglei Dong
This article aims at explaining that Chinese art design shall absorb nourishment from national culture through analyzing characteristics of Chinese national culture and relationship between modern art design and national culture, in order to improve quality, perfect theory and enrich pattern of manifestation.
Proceedings Article
Research on Ecological Benefits Compensation for Forest Resource inState-owned Forest Area
Mei-Yan Liu
It's one of the results to trace high-speed development of economy for a long period in the country that the climate turns worse. People start to pay attention to the ecological issues when the economy was developed to a certain level. Now it's a main aspect to establish ecological civilization in the...
Proceedings Article
Establishment of Evaluation Index System on Construction Enterprise's Circular Economy and Empirical Study
Lu Yi, Zhigang Liu
Based on the operation mode of circular economy, this paper will combine the connotation and target of circular economy in construction enterprise to construct comprehensive evaluation index system of circular economy development level. The system includes 12 indicators under 3 sub items,such as resource...
Series: Advances in Engineering Research
Proceedings Article
A Framework of Intelligent Evacuation Guidance System for Large Building
Z.Y. Wu, W. Lv, K. Yu
When a disaster occurs, it is very difficult for people inside a large building to evacuate safely. We propose a framework of Intelligent Evacuation Guidance System for Large Building (IEGSLB). IEGSLB proposes a new method for the set of evacuation indicators, and fire detection and video surveillance...
Proceedings Article
Laboratory Construction Mode and Resource Utilizing of Local Universities
Yong Zhou, Ronghua Li
There are many troubles existing in the lab construction and lab resource utilizing in the local colleges and universities, especially the newly established local ones. Some of the distinct problems are repeated construction, such as blindfold pursuit for the advanced equipment and instruments, single...
Proceedings Article
Efficient GCD functions in SQL
Joachim Nielandt, Antoon Bronselaer, Guy De Tre
Querying a database in an intuitive way is becoming more important. Users expect their tools to present an easy-to-use interface that can interpret complex search criteria. These criteria can be optional, mandatory, unwanted or grouped together, according to what the developer of a tool wishes to offer...
Proceedings Article
Does Corporate Culture Affects Performance of Insurance Corporate
Jie Fu
Corporate culture is the base factor for living and healthy development, and excellent corporate culture plays an important role in raising its competitive capacity. The purpose of this article is two fold: first, this paper tries to demonstrate the corporate culture base on the 6S model which proposed...
Proceedings Article
A Pedestrian Safe Walking Detection System based on Smartphone Sensors
Fengtao Xue, Hailong Hu, Gaoliang Yan, Yantao Li
In recent years, pedestrians using smartphones while walking for entertainment has become more and more popular. To avoid stumble, fall down, or even collide with other pedestrians, we propose Walk Well, a safe walking detection system that uses smartphones to provide pedestrians with more safety on...
Proceedings Article
Research on the Enterprise Annuity System under the Background of Aging in China
Ting Liu
At present, all countries are promoting the comprehensive development of the social old-age security system, and in China, although the enterprise annuity system is a very important part of the social old-age security system, but the enterprise pension system has not played it Ideal effect. In China,...
Proceedings Article
The Impacts of Lisbon Treaty on EU Trade Policy and EU-China Trade Relation
Ke Hong
The Lisbon Treaty is intended to make the EU more efficient, more democratic internally and more coherent on the world stage. There is no doubt that EU external trade policy is indeed affected by the Lisbon Treaty. And for EU-China trade relation, at this stage we can say that China will have to look...
Series: Advances in Engineering Research
Proceedings Article
Nitrate Leaching Risk Assessment with Pig Manure Application of Three Red Soils in Subtropical China
Di Zhang, Zhigao Zhou, Xingxiang Wang
To investigate the nitrate leaching risk of three red soils in subtropical China, this study conducted seven different manure treatments, namely, 0 (CK), 50 (F50), 100 (F100), 200 (F200), 400 (F400), 800 (F800), 1600 kg N hm-2 (F1600) with half of local conventional chemical fertilizers (N: 50 kg hm-2,...
Series: Advances in Engineering Research
Proceedings Article
Research on the Application of Optical Illusion in Game Design
Yingfang Zhang, Shiyun Li
As a unique visual form, optical illusion can play a stunning effect in a wide range of applications, such as home design, architectural design and graphic design. The previous theoretical researches on the optical illusion are productive, and the master of art and design even makes best use of visual...
Proceedings Article
Evaluation Method of Drilling Fluid Inhibiting Performance
Shilin Zhao, Dongping Wang, Jingfu Huang, Zhun Rong, Wentao Cai
To use high-quality drilling fluid to inhibit underground shale collapse, researchers must first evaluate many types of drilling fluid suppression performance. The method of evaluating the performance of the drilling fluid can be recovered by the rolling recovery test, the expansion of the drilling fluid,...
Proceedings Article
Functional Requirement and Performance on Analysis of Computer Network Teaching System
Jingxian Wang
The development of modern education needs the network system of online teaching, the needs analysis is the basic work to build an network system of online teaching. Clarify the tasks and the process of needs analysis based on and study functional requirements analysis and analysis of performance requirements....
Proceedings Article
A New Method for Robust Multiple Peer-To-Peer Relay Beamforming
Yunshan Hou, Junyi Du, Zhijuan Qi, Jianhua Chen
This paper focuses on how to design the robust beamforming vectors of multiple peer-to-peer relay networks. In the context of imperfect channel state information at the relays, our goal is to minimize the transmit power at relay nodes subject to the quality of service at each receiver. A method based...