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209846 articles
Proceedings Article
Marketing communications integration in healthcare industry: digitalization and omnichannel technologies
G. Azoev, E. Sumarokova, G. Butkovskaya
Nowadays the major tendency in pharmaceutical industry is digitalization. Digital technology influence both external media-related and internal aspects of the company’s business operations. Given that, the defining feature of pharmaceutical companies is the fact that they operate in b2b and b2c markets....
Proceedings Article
Analysis on Factor Decomposition Effect of Export on Economic Growth in China: Global Value Chain Perspective
Guojiao Zheng
In the context of new international division of labor (NIDL) and deepening trend of the Global Value Chain (GVC), the traditional trade statistics faces “double accounting” issue. A new methodology that measures trade in domestic value-added can solve this problem. In this paper, we use the new method...
Proceedings Article
New Characteristics of China’s Outward FDI Since 40 Years of Reform and Openness
Zhiyuan Liu
After 40 years of opening up and development, China has become the second largest investor in the world. This article tries to summarise the new characteristics of China’s OFDI based on its recent performance to present an overview of Chinese OFDI and to predict the future development trend of Chinese...
Series: Advances in Engineering Research
Proceedings Article
Theoretical substantiation of resource-saving system of recycle air clearing
Leonid Andreev, Vladimir Yurkin
Cleaning and disinfection of recirculated air of livestock buildings are a critical factor in the formation of an optimal climate for agribusiness. The modern system of cleaning of the ventilation air does not allow one to analyze the composition of the air environment in the entire spectrum of harmful...
Proceedings Article
The Determinant Factors Comprising Students’ Performance in The Digital Era
Nurzi Sebrina, Vanica Serly, Salma Taqwa
This study seeks to examine the determinants factors comprising accounting students’ academic performance at Universitas Negeri Padang, Indonesia. This research was used a survey method. Data were collected by administering questionnaires to 176 accounting students. The questionnaire consisted 33 questions...
Proceedings Article
Research on the Current Situation and Countermeasures of Urban Safety Risk Prevention and Control
Wei Zhu, Hui Lyu, Yafei Wang
While the city is agglomerating population, resources and opportunities, it also accumulates urban risks. Several cities in China in recent years have carried out a series of safety risk prevention and control work and got some phase achievements. However, there are still some problems, such as lack...
Proceedings Article
Research on the Application of Village Regulations and Folk Conventions in Social Governance of Rural Areas
GuangHan Zhou
In the historical development of China's rural society, the village regulations and folk conventions have always been one of the indispensable elements in the process of building and maintaining rural order. After the reform and opening up, China's rural society entered an unprecedented era with great...
Proceedings Article
Power Mechanism and Measures for Economic Transformation and Upgrade in Henan under the Background of Steady Growth and Structural Adjustment
Bin Li
Based on the analysis of main problems, advantages and disadvantages existing in the steady growth and structural adjustment in Henan province this article gives specially details of the trends and challenges that the economic transformation and upgrade of Henan faces with during the 13th five-year plan...
Series: Advances in Engineering Research
Proceedings Article
An SEU Hardened 65nm/4T-SRAM Cell for High Reliable Space Applications
Wendi Zhang, Liyang Pan
A novel mono-stable 4T-SRAM cell is proposed in this paper. The cell is designed in 65nm LPCMOS process and simulated to find out the linear energy transfer threshold of SEU. T-CAD simulation results show that its LETth for data(1) is up to 41.6 MeV/mg/cm2, almost the same as DICE, and the data error...
Proceedings Article
The Creative Reform and Practice of Studio Mode in Teaching Art Design-with Examples from Animation Design and Production Major of Hainan College of Software Technology
Yang Liu, Yingying Guo
"Studio" teaching mode has been widely used in teaching practical skills for design majors and has won fairly good results. It has effectively resolved the supply-demand relationship among schools, students and companies. Authors of this paper use example from animation design and production major of...
Proceedings Article
Evaluation of Learning Program in 7th State Senior High School of Ambon
I. H. Wenno, R. Kempa, La Ima Kampono
The purpose of this study was to evaluate the components of context, input, process and product learning program at 7th State of Senior High School of Ambon. This type of research is the evaluation study using descriptive qualitative approach. The research aims to describe the situation in a comprehensive...
Proceedings Article
A Hybrid Evolution Algorithm with Application Based on Chaos Genetic Algorithm and Particle Swarm Optimization
Yu Fu, Bing Wang, Shao-Hua Xu
Aiming at the complex function extreme value and non-linear system model parameters adjust, a hybrid optimization algorithm based on chaos GA combined with PSO is proposed in the paper. With application of applying experience of PSO, sharing information of GA, and traversing pathway of chaos, the adaptive...
Proceedings Article
Probe on the Teaching innovation of ad-vanced manufacturing technology orient-ed to oceanic engineering
Xuan Liu, Qiuhong Song, Shouqi Cao, Wei Shen, Zhang Lijun
Teaching innovation of advanced manu-facturing technology is necessary for oce-anic universities. The application of AMT in oceanic engineering equipment is em-phasized to make the students master the oceanic professional knowledge and im-prove their practical abilities. The educa-tional thought oriented...
Proceedings Article
Information Security Ensuring in the Financial Sector as Part of the Implementation of the National Program “Data Economy Russia 2024”
K Horian, E Gorian
The object of the research is the relations arising from the implementation of the National Program “Data Economy Russia 2024” in the aspect of ensuring information security in the financial sector of Russia. The role of the state financial regulator in the implementation of this program is determined,...
Proceedings Article
The Formation of Students’ Professional Thinking in the Digital Age
N.V. Ronzhina, A.A. Voronina, K.A. Igishev
The article presents an analysis of the concept and essence of professional thinking at the present stage of digital society’s development. The urgency of the problem is justified in the context of a new approach to understanding professional thinking in the framework of the social development’s law...
Proceedings Article
Rural Revitalization: How to Develop Rural Tourism
Zeng Sishi, Liu Wangminna, He Jiaqi
In 2016, the No. 1 central document put forward the directive of “perfecting rural financial services”, “guiding Internet finance, and developing standardized rural finance in rural areas”, giving full attention to the modern rural financial system. Rural tourism investment has grown rapidly. In 2017,...
Research Article
Teaching Performance Evaluation Based on the Proportional Hesitant Fuzzy Linguistic Prioritized Choquet Aggregation Operator
Lei Wang, Lili Rong, Fei Teng, Peide Liu
Pages: 635 - 650
The quality of teaching can be improved by teaching performance evaluation from multiple experts, which is a multiple attribute group decision-making (MAGDM) problem. In this paper, a group decision-making method under proportional hesitant fuzzy linguistic environment is proposed to evaluate teaching...
Proceedings Article
The Impact of Securities Margin Trading on the Stock Market Volatility and Liquidity —— Based on the Empirical Results of Shanghai and Shenzhen Markets
Liru Bai, Yiming Li
Securities margin trading is a momentous financial innovation in China’s capital market, since formally carried out in March 2010. The intention of this policy is to enhance the liquidity of the stock market, as well as to reduce the market volatility. In order to study whether the securities margin...
Proceedings Article
Study on the Online Teaching Practices of Enterprise Resource Planning Course
Pengyu Zhu
There are great differences in teaching content design and interaction between online teaching and offline teaching. In order to obtain better teaching and learning effect, it is necessary to reconstruct teaching activities, teaching environment, learning and evaluation methods. Based on the analysis...
Proceedings Article
Eye Movement Patterns on Screen Readers
An Eye-Tracking Study
Rosita Rahma, Undang Sudana, Aswan
Eye movements are important when reading activities are carried out. Basically, a person’s eye movements when reading do not move straight along following the line of text, but sometimes makes short, rapid, and stop movements. The visual processing of the written text is interesting to study since there...
Proceedings Article
The Embodiment and Inheritance of Gluttonous Pattern in Contemporary Art
Rong Tian
The gluttonous pattern which is decorated on Shang dynasty bronze has received much attention due to their solemn and mysterious artistic characteristics. This paper provides an overview of embodiment in contemporary art by studying the cultural connotation and aesthetic value of gluttonous pattern....
Series: Advances in Engineering Research
Proceedings Article
Proposing a Marketing Framework for Sustainable Community-Based Tourism: Case Study on Patengan Village
Nono Wibisono, Lina Setiawati, Widi Senalasari
The concept of Community-Based Tourism (CBT) has been widely used in many tourism destinations worldwide, and one was found in Patengan Village located in Bandung Regency. CBT is proven as an effective approach to create sustainable tourism. The CBT applied in Patengan Village is organized by village-owned...
Proceedings Article
The Effect of Direct Learning on Students’ Proof Construction Ability of Palembang High School
Scristia, Hapizah, Cecil Hiltrimartin, Nety Wahyu Saputri, Cintya Jessica, Diana Sari, Fitria Nurfadilah
The purpose of this study is to comprehend the effect of direct learning on Palembang High School Students’ proof ability. The research subjects were 38 students of class X IPA 5 SMAN 10 Palembang as an experimental class and 30 students of class X IPA 4 SMAN 10 Palembang as a control class. The learning...
Proceedings Article
Research on Public Welfare Poster Design Based on Cognitive Psychology — Taking the Poster Design for Wildlife Protection as an Example
Rui Chen
As a medium by which public opinion is spread, public welfare posters use the elements of visual symbols and words to reflect social problems, guide the public to examine, coordinate and solve problems and move public welfare programs in a positive direction with the unique artistic charm, rich connotation,...
Proceedings Article
Identifying the Effect of Financial and Market Access on Micro-Enterprise Performance in Indonesia
Vidyana Putri Hidayati, Teguh Dartanto
Micro-enterprises are the most dominant business type in Indonesia, and their growth leads our economy. However, according to various empirical studies in several developing countries, micro-enterprises still face difficulties in financial and market access. Therefore, this study discusses those factors...
Proceedings Article
The Influence of Principal Leadership and Work Motivation on Teacher Performance
Yuhana, Happy Fitria, Achmad Wahidy
The background to this study is to establish the serious impact of primary leadership and job motivation on the performance of teachers. The purpose of this study is also to decide if principal leadership has an impact on the performance of teachers. The effect of work motivation on the performance of...
Proceedings Article
Relationship of Fashion Brand Image Towards Self-Esteem in Women in Jakarta
Clara Agatha, Meiske Yunithree Suparman
The main purpose of writing this research is to determine the relationship between fashion brand image and self-esteem that occurred to women in Jakarta. This research is a quantitative study with a discussion of the correlation between two variables. Participants in the study consisted of 100 participants...
Proceedings Article
Analysis of the Effect of Spiritual Intelligence, Compensation, and the Role of Job Satisfaction Mediation on Elementary School Catholic Religious Education Teacher Performance in Sanggau District
Yusmanto, Rusdati, Tri Joko Raharjo, Rustono
Performance can be defined as a person’s performance in carrying out duties and responsibilities in accordance with the expectations and goals that have been set. The purpose of this study was to analyze the effect of spiritual intelligence, compensation, on the performance of Catholic Religious Education...
Proceedings Article
Analysis and Design of the Health Management System for Medical Staffs
Lu Li, Xiao Gong, Jianing Mi
The concern about health of medical staffs is increasing recently with the outbreak of COVID-19. In this case, it is necessary to design a particular health management system for medical staff with the function to prevent and control both physical diseases and emotional issues. The system proposed in...
Proceedings Article
The Effect of Smart Society Living Standard and Restaurant Consumer Food Waste Awareness on Food Waste Reduction
Rita Martini, Sari Lestari Zainal Ridho, Agung Anggoro Seto, Dika Setiagraha, Astika Ulfah Izzati
The purpose of this study was to evaluate the factors that affect the consumer food waste awareness in restaurants, as an effort to develop the tourism sustainability. Data were collected through the distribution of questionnaires to tourists, the people that part of the smart society, who use restaurant...
Proceedings Article
An Ideal Regulatory Framework for Robotic Surgery Utilization in Indonesia
Suryo Wahyu Raharjo, Pujiyono Suwadi, Widodo Tresno Novianto
Artificial Intelligence (AI) is one of the innovations of the Industrial Revolution 4.0, which emerged from the convergence of information technology and the industrial world. Artificial intelligence (AI) in healthcare settings, such as robotic surgery, raises the standard and efficacy of patient care....
Proceedings Article
Analysis of Current Situation of CNY
Zhen Wang
From 2018 to 2021, the CNY fluctuates constantly under the combined effect of a series of internal and external factors, but there is no entry-level summary paper in the literature market that makes the change process and results more concise and clear. This article provides a statistical description...
Proceedings Article
Excellence Ethnic Characters in Strengthening the Country National Values Identity: An Experience of Indonesia
Carolina Lasambouw, Ediana Sutjiredjeki, Neneng Nuryati
Each country has specific values as the country’s identity, which generally lay in the basic description of the country’s historical background, socio-cultural conditions, and shared values and dreams. In Indonesia, the values of state identity are inside the Five Fundamental Principles known as Pancasila....
Proceedings Article
Talk about the Artistic Value of Musical Performance and its Application in Life
ZhiYuan Wu, ZhengYu Zhang
People’s spiritual needs have been greatly improved under the background of increasingly rich material life. Now music has become an indispensable part of people’s life. It greatly improves people’s life aesthetic taste. Music performance can help people better express their emotions and aesthetic attitudes....
Proceedings Article
Analysis of the Impact of E-Payment on Culinary Business Development in Kupang City
Theaudora Latuheru, Christien C. Foenay
Kupang City’s culinary companies will be examined in this study to see how e-payment affects their growth. Use of the QRIS as a non-cash transaction tool will be the subject of this qualitative descriptive research. Observation, interviews, and documentation were used to gather data for this study. There...
Proceedings Article
Development of Archives Management System for University Ideological and Political Practice Activities Based on Computer System
Peng Shao, Junjie Guo
University ideological and political education needs to be based on practical activities. Students are able to translate theoretical knowledge into practical actions in practical activities. In order to be able to supervise and record students' ideological and political activities, this research...
Proceedings Article
The Influence of the Current Art Market on the Creation of Photographic Art: Taking NFT as an Example
Chenyi Zhu
Decisions are important, which determine the path of the people’s life. Due to the social environment and other factors, Chinese students generally have less thoughtful consideration on their own. Also, Chinese culture brings the students strong persuasions from the explicit environment, many students...
Proceedings Article
The Research on the Gender Stereotypes in Society and Their Impact
Taking the Movie ‘‘The Coward’’ as an Example
Hebe Jiang
Due to the special factors of historical times and the prejudices of people in the past, gender stereotypes have gradually become a problem of public concern, and it has caused many effects in the fields of personal mental health, school, family and society. By exploring the causes of gender stereotypes...
Proceedings Article
Analysis of Spatial and Temporal Changes of Impervious Surface in Guilin Based on CLCD
Shaoshao Xie
With the increasing emphasis on ecological environment, the study of impervious surface has become one of the hot topics studied by many scholars. This paper takes Guilin as an example, adopts China Land Cover Dataset(CLCD), takes the four years of 1991, 2001, 2011 and 2021 as the research time points,...
Proceedings Article
Research on the Reciprocal University-Enterprise Cooperation Model Based on Industry-Education Integration
Zhe Yin, Ruijin Zhu, Jun Wu, Pengfei Yang, Xinyu Song, Shuo Wang
This paper focuses on the Electrical Engineering program at Tibet Agriculture and Animal Husbandry College, proposing and analyzing a reciprocal university-enterprise cooperation model based on industry-education integration. The study explores the implementation of this model in applied universities...
Proceedings Article
Application of Campus Big Data in the Field of Student Physical and Mental Health
Yin Bai, Zhixian Zhang, Lina Tang, Kairui Yang, Ruiting Yang
This work presents an innovative application of a student physical and mental health monitoring system based on campus big data. The paper highlights the implementation of this system by China Mobile in major universities. The system incorporates emotion intelligent analysis technology using image recognition,...
Proceedings Article
The Historical Evolution of Design Subjects: From Craft Unity to Digital Re-integration
Yanming Ge
The core value of design lies in coordinating the demands of multiple stakeholders. A review of design history reveals its main thread is a continuous reorganization of the relationships between its core subjects: the designer, the maker, and the user. This paper traces their trajectory from a unified...
Proceedings Article
Marketing Strategies for Chinese and Foreign Small and Medium-sized Enterprises: Enterprise Innovation
Yixuan Sun
Since China entered the World Trade Organization (WTO), it has been embarking on attending global economic development and competition. In the global market, many Chinese enterprises are accelerating the pace of development, manufacturing, food, and other competitive industries are also in a prominent...
Proceedings Article
Research on the Strategies of Improving the Competency of Educational Technology Postgraduates in the context of Digital Transformation
Hong Ji
Digitalization has begun to permeate various aspects of our lives, and various industries and organizations are in the process of transitioning from traditional to digital. The impact of digital transformation on higher education is significant. It not only poses new challenges to the traditional training...
Series: Advances in Engineering Research
Proceedings Article
Extracting and Classifying Beneficiary Information from CSR Reports Using Rule-Based NER and Similarity-Based Approach
Rifda Qurrotul ‘Ain, Entin Martiana Kusumaningtyas, Ali Ridho Barakbah, Renovita Edelani
Extracting structured beneficiary information from Corporate Social Responsibility (CSR) reports remains a practical challenge when key data is embedded in narratives shared through platforms such as WhatsApp. Reliable reporting is essential to measure program reach and demonstrate impact. Yet inconsistent...
Proceedings Article
Construction of “Dual-Qualified” Teachers in Higher Vocational Colleges from the Perspective of the Integration of Industry and Education
Shaoqin Lu
Teachers are the first resource for the development of vocational education and the key force to support the national vocational education reform in the new era. Strengthening the construction and training of “dual-qualified” teachers in higher vocational colleges is of great significance to the improvement...
Proceedings Article
Navigating Uncertainty: Using CAPM to Invest in LQ45 Index Stocks During the Pandemic
Eni Wuryani
The Capital Asset Pricing Model (CAPM) is often used by investors in making investment decisions. This study aims to determine the Capital Asset Pricing Model for determining investment in LQ45 Index stocks before the pandemic and during the pandemic. The method used in this study is descriptive comparative...
Proceedings Article
Study on the Relationship between Industrial “Three Wastes” and Economic Growth in Guangzhou
Zhoulin Lan, Lishi Chen, Hongai Shi, Mimi Shao
Industry stimulates economic development but also pollutes the environment, so it is socially significant to investigate whether there is a harmonious development between industrial “Three Wastes” and economic growth from the perspective of industry. In this paper, a time series of data from 2002 to...
Proceedings Article
Application Research of Data Processing Software in Experimental Teaching of Concrete Foundation
Chengqin Chen, Wei Zhang, Hongjuan Wu, Wanzhi Cao
Concrete materials have complexity, variability, and random uncertainty. How to help students better grasp the changing rules of concrete properties is a problem. It is necessary to combine a variety of data processing software for analysis. In this paper, the mechanical properties of concrete were the...
Proceedings Article
Cultural Literacy Through Youth Education in the Family Environment as a Reinforcement of the National Literacy Movement
Syifa Siti Aulia, Iqbal Arpannudin, Yulia Gesti Merkuri
In 2016 the Ministry of Education and Culture activated the national literacy movement (GLN) as part of the implementation of the Minister of Education and Culture Regulation Number 23 of 2015 concerning character development. Based on the content of the national literacy movement from the government,...