Research on the Design of Regional Cultural and Creative Products from the Perspective of Cultural Identity

DOI

10.2991/978-94-6463-815-8_7How to use a DOI?

Keywords

Cultural Identity; Regional Culture; Cultural and Creative Product Design; Bigan Culture

Abstract

This study explores the value and application potential of regional culture in cultural and creative product design from the perspective of cultural identity, employing Bigan culture as a case study to analyze its innovative possibilities and provide new insights for the inheritance and innovation of regional culture. Through methods such as literature review and questionnaire surveys, the research systematically examines theories related to cultural identity and regional culture. It then investigates the pathways for integrating cultural identity into cultural and creative products from both content and form perspectives. A practical case study of Bigan culture-inspired creative designs is used to support the investigation. The findings reveal that the integration of cultural identity into cultural and creative products can be achieved through two pathways: content and form. Regional culture holds unique value in cultural and creative design, serving as a bridge between tradition and modernity, as well as between local and global contexts. The practice demonstrates that these pathways can enhance the cultural appeal and competitiveness of creative products, strengthening cultural identity internally and reshaping the image of national culture externally.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yiwen Wang
AU  - Lu Ge
PY  - 2025
DA  - 2025/08/13
TI  - Research on the Design of Regional Cultural and Creative Products from the Perspective of Cultural Identity
BT  - Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
PB  - Atlantis Press
SP  - 50
EP  - 60
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-815-8_7
DO  - 10.2991/978-94-6463-815-8_7
ID  - Wang2025
ER  -