Research on Optimized Design Paths for Wuhan Tourism Cultural and Creative Products Based on Regional Culture

DOI

10.2991/978-94-6463-815-8_42How to use a DOI?

Keywords

Regional culture; Wuhan tourism cultural and creative products; Cultural structure; Analytic Hierarchy Process

Abstract

Wuhan boasts abundant cultural resources and is a renowned national historic and cultural city. As a vital medium for Wuhan’s regional culture, tourism cultural and creative products effectively contribute to the inheritance and development of local culture, enhancing Wuhan’s cultural visibility. This study classified Wuhan’s regional culture into three dimensions: material culture, behavioral culture, and spiritual culture. A cultural “gene map” was constructed, and the Analytic Hierarchy Process (AHP) was applied to analyze these cultural resources, calculate the weight of each cultural factor, and determine their rankings. The results showed that spiritual culture had the highest weight, with revolutionary histories identified as a key design factor. This indicated that conveying cultural meaning is central to cultural and creative design. In addition, material culture represented by ruins and sites and behavioral culture represented by traditional fine arts also held high design value, reflecting consumers’ interest in the historical value, artistic value, and interactive experience offered by tourism cultural and creative products. Based on these findings, this study proposed optimization paths for the design of Wuhan’s tourism cultural and creative products from three perspectives: cultural differentiation, contemporaneity, and interactivity, aiming to provide ideas for both the promotion of Wuhan’s regional culture and the development of related creative design practices.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Min Wang
AU  - Tingting Tao
PY  - 2025
DA  - 2025/08/13
TI  - Research on Optimized Design Paths for Wuhan Tourism Cultural and Creative Products Based on Regional Culture
BT  - Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
PB  - Atlantis Press
SP  - 388
EP  - 405
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-815-8_42
DO  - 10.2991/978-94-6463-815-8_42
ID  - Wang2025
ER  -