Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)

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Research on the IP Design of Yu Opera Troupes Based on Peirce’s Triadic Semiotic Model

Authors
Ke Hu1, Yu Ran1, *, Binglin Zhang1
1Zhengzhou University of Aeronautics Industry Management, Zhengzhou, Henan, 450046, China
*Corresponding author. Email: 2589255354@qq.com
Corresponding Author
Yu Ran
Available Online 13 August 2025.
DOI
10.2991/978-94-6463-815-8_21How to use a DOI?
Keywords
Yu Opera; IP Design; Triadic Semiotic Theory; KANO Model
Abstract

This study adopts Charles Sanders Peirce’s semiotic theory as a novel perspective for the IP design of Yu Opera troupes. The focus is on utilizing the triadic model of semiotics to systematically analyze the cultural symbols of Yu Opera troupes. The proposed system for creative design includes “symbol extraction and transformation, product remodeling and expression, and user communication and feedback,” establishing a creative model for IP design in Yu Opera troupes. The source culture is systematically explored by interpreting the symbolic relationships within Yu Opera troupes across three dimensions: iconographic symbols, indexical symbols, and symbolic signs. Additionally, the KANO model is applied to decode user demands, prioritize design elements, and develop design encoding for Yu Opera troupe IPs. The feasibility of this model is validated, providing a viable approach for the development and innovation of intangible cultural heritage.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
Series
Advances in Computer Science Research
Publication Date
13 August 2025
ISBN
978-94-6463-815-8
ISSN
2352-538X
DOI
10.2991/978-94-6463-815-8_21How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ke Hu
AU  - Yu Ran
AU  - Binglin Zhang
PY  - 2025
DA  - 2025/08/13
TI  - Research on the IP Design of Yu Opera Troupes Based on Peirce’s Triadic Semiotic Model
BT  - Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
PB  - Atlantis Press
SP  - 186
EP  - 192
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-815-8_21
DO  - 10.2991/978-94-6463-815-8_21
ID  - Hu2025
ER  -