Research on the Innovative Model of Modern Cultural and Creative Product Design from the Perspective of Cultural Heritage IP Development

DOI

10.2991/978-94-6463-815-8_17How to use a DOI?

Keywords

Cultural heritage; Cultural and creative products; IP development

Abstract

With the development of The Times, the revitalization and utilization of cultural heritage has become an important topic for cultural inheritance and innovation. This paper focuses on the design of modern cultural and creative products from the perspective of cultural heritage IP development, aiming to explore its innovative model. In the waves of globalization and digitalization, cultural heritage faces the dual challenges of protection and inheritance, and activation and utilization have become the key to its sustainable development. The problem focuses on how to achieve innovative design of cultural and creative products through IP development to meet the market’s demand for diversity and personalization of cultural products. For further exploration, this paper uses the case analysis method to analyze successful cases at home and abroad; Combined with the design practice method, innovative design schemes for cultural and creative products are proposed. The research results show that IP development can effectively integrate cultural heritage resources and enhance the cultural connotation and market competitiveness of cultural and creative products. It provides a theoretical reference for the cultural and creative industry, helps the creative transformation and innovative development of cultural heritage in modern society, and promotes the prosperity of the cultural industry.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Huansong Meng
AU  - Ningning Zhang
PY  - 2025
DA  - 2025/08/13
TI  - Research on the Innovative Model of Modern Cultural and Creative Product Design from the Perspective of Cultural Heritage IP Development
BT  - Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
PB  - Atlantis Press
SP  - 142
EP  - 149
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-815-8_17
DO  - 10.2991/978-94-6463-815-8_17
ID  - Meng2025
ER  -