Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)

<Previous Article In Volume
Next Article In Volume>

Research on the Design of Aviation IP Trendy Toy Products for Young Users

Authors
Yifan Lu1, Xiaodong Yuan1, *, Jinghao Xu1
1Zhengzhou University of Aeronautics, Zhengzhou, Henan, China
*Corresponding author. Email: 181123807@qq.com
Corresponding Author
Xiaodong Yuan
Available Online 13 August 2025.
DOI
10.2991/978-94-6463-815-8_64How to use a DOI?
Keywords
Aviation culture IP; Trendy toy design; Young users; Semiotic analysis; KANO model
Abstract

Aviation cultural and creative products need to break through the predicament of homogenization and precisely meet the demands of young people. This study takes Zhengzhou Airport as an example, combines semiotics and the KANO model, analyzes the value of aviation cultural IP symbols and user demands, and explores the root causes of “high attention and low recognition” of traditional products. Research shows that the accumulation of technical symbols, the abstraction of spiritual narratives and the shallowness of regional cultural integration are the main factors restricting the cultural identity of young people. Propose a design strategy centered on empowering experience upgrades with technology and strengthening emotional connections through cultural narratives, promoting the transformation of aviation cultural and creative products towards “cultural identity”, and providing references for the industrialization of aviation IP and the innovation of national trends. [1]

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
Series
Advances in Computer Science Research
Publication Date
13 August 2025
ISBN
978-94-6463-815-8
ISSN
2352-538X
DOI
10.2991/978-94-6463-815-8_64How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yifan Lu
AU  - Xiaodong Yuan
AU  - Jinghao Xu
PY  - 2025
DA  - 2025/08/13
TI  - Research on the Design of Aviation IP Trendy Toy Products for Young Users
BT  - Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
PB  - Atlantis Press
SP  - 585
EP  - 592
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-815-8_64
DO  - 10.2991/978-94-6463-815-8_64
ID  - Lu2025
ER  -