Research on the Creative Design and Communication Characteristics of POP MART’s Trendy Toys

DOI

10.2991/978-94-6463-815-8_68How to use a DOI?

Keywords

POP MART’s Trendy Toys; Creative Design; Communication Characteristics

Abstract

Chinese trendy toys such as POP MART’s blind boxes have become globally recognized entertainment and cultural brands, attracting consumers across age groups both domestically and internationally. They have emerged as highly sought-after Chinese brands in many countries, establishing a brand image characterized by trendiness and cultural distinction. POP MART has developed a diversified business model that includes physical retail stores, pop-up shops, and robotic vending machines in countries such as Japan, South Korea, Singapore, the United States, Australia, New Zealand, and the United Kingdom. This paper investigates the international development pathways of cultural and creative trendy toys, using the integration of international cultural design in POP MART’s branding as the primary case. Through methods including literature review, interviews, comparative analysis, and social media data study, this study examines a range of POP MART products to analyze the design characteristics that merge international cultures. It also explores POP MART’s global strategic layout. By analyzing consumer preferences on social media platforms worldwide, the study further investigates the brand culture of Chinese creative products and their international trajectories.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ling Cui
PY  - 2025
DA  - 2025/08/13
TI  - Research on the Creative Design and Communication Characteristics of POP MART’s Trendy Toys
BT  - Proceedings of the 2025 4th International Conference on Art Design and Digital Technology (ADDT 2025)
PB  - Atlantis Press
SP  - 618
EP  - 624
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-815-8_68
DO  - 10.2991/978-94-6463-815-8_68
ID  - Cui2025
ER  -