Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)

2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)

📍Kunming, China🗓️ 5-7 June 2026
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Research on Digital CMF Perception of Train Virtual Science Popularization Exhibits Based on the SOR Model

Authors
Yunpeng Zhang1, Ran Tao1, *, Jiaxin Sun1
1School of Art and Design, Dalian Jiaotong University, Dalian, Liaoning, 116028, China
*Corresponding author. Email: 1259174034@qq.com
Corresponding Author
Ran Tao
Available Online 18 August 2026.
DOI
10.2991/978-94-6239-737-8_54How to use a DOI?
Keywords
Digital CMF; Virtual Train Exhibit; User Perception
Abstract

This study investigates the perceptual influence of digital Color-Material-Finishing (CMF) in virtual train science popularization exhibits based on the Stimulus-Organism-Response (SOR) model. Three representative digital CMF schemes with different color, material, and lighting characteristics were constructed as experimental stimuli to examine users’ technological perception, immersion, and participation willingness. A total of 51 valid questionnaires were collected using the Semantic Differential (SD) scale and analyzed through reliability testing, one-way ANOVA, and correlation analysis.

The results show that the technology-futuristic and future-concept schemes significantly outperform the industrial-historical scheme in technological perception, immersion, and participation willingness. Among these dimensions, immersion demonstrates the strongest correlation with participation intention, indicating that immersive perception plays an important role in user engagement. The findings provide preliminary empirical support for the applicability of the SOR framework in digital CMF perception research.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
Series
Advances in Computer Science Research
Publication Date
18 August 2026
ISBN
978-94-6239-737-8
ISSN
2352-538X
DOI
10.2991/978-94-6239-737-8_54How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yunpeng Zhang
AU  - Ran Tao
AU  - Jiaxin Sun
PY  - 2026
DA  - 2026/08/18
TI  - Research on Digital CMF Perception of Train Virtual Science Popularization Exhibits Based on the SOR Model
BT  - Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
PB  - Atlantis Press
SP  - 441
EP  - 448
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6239-737-8_54
DO  - 10.2991/978-94-6239-737-8_54
ID  - Zhang2026
ER  -