“Traditional Beauty” and “Experimental Beauty”: A Dual-Dimensional Comparison of Design Strategies and Aesthetic Pathways in Digital Intangible Cultural Heritage

DOI

10.2991/978-94-6239-737-8_25How to use a DOI?

Keywords

digital ICH; design strategy; Kivy emotional pathway; Dewey experiential pathway; protective strategy

Abstract

With the widespread integration of digital technologies into Intangible Cultural Heritage (ICH) design practices, a comparable analytical framework for examining how design strategies shape aesthetic experience and cultural evaluation remains underdeveloped. This study takes Splendid Southwest and Interweaving Ethnos as representative cases of the protective strategy and generative strategy in digital ICH design. Drawing on Kivy’s Emotional Pathway and Dewey’s Experiential Pathway, a dual-dimensional evaluation framework was constructed and operationalized into an “8+2” evaluation structure comprising eight core dimensions and two cultural dimensions. A questionnaire-based paired comparison was conducted with 103 valid responses, using a shortened single-item instrument and a 5-point Likert scale. The paired-samples t-tests with FDR correction showed no statistically reliable differences across the eleven measured indicators. Wilcoxon robustness checks suggested two localized differences, with Splendid Southwest scoring higher on V2b and E4. Taken together, these findings suggest that protective and generative strategies should not be understood as a simple hierarchy of aesthetic value, but as different modes of organizing emotional activation, cultural recognizability, and reflective engagement.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ruiying Kuang
AU  - Kai Zhang
AU  - Shanshan Huang
AU  - Zhurong Wen
PY  - 2026
DA  - 2026/08/18
TI  - “Traditional Beauty” and “Experimental Beauty”: A Dual-Dimensional Comparison of Design Strategies and Aesthetic Pathways in Digital Intangible Cultural Heritage
BT  - Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
PB  - Atlantis Press
SP  - 184
EP  - 195
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6239-737-8_25
DO  - 10.2991/978-94-6239-737-8_25
ID  - Kuang2026
ER  -