Research on the IP Image Design of Ancient Civilization in Liaoning Based on Three-Dimensional Methodology: A Case Study of the Liaoning Provincial Museum’s Ancient Liaoning Exhibits

DOI

10.2991/978-94-6239-737-8_39How to use a DOI?

Keywords

Cultural IP Design; Ancient Civilization of Liaoning; Semiotics; Emotional Design; Digital Dissemination

Abstract

To address the low public visibility of Liaoning’s ancient civilization and the limitations of museum IP design in reaching younger audiences, this study focuses on the five “Ancient Liaoning” exhibition halls at the Liaoning Provincial Museum and proposes a three-dimensional methodology of “visual translation – emotional resonance – media adaptation.” By integrating Peirce’s semiotics (for visual translation), cultural gene theory (for media adaptation), and Norman’s emotional design (for emotional resonance), this study systematically extracts and translates cultural elements from five historical periods (Prehistoric, Xia-Shang-Zhou, Warring States to Sui-Tang, Liao-Jin, and Yuan-Ming-Qing) into a Q-style anthropomorphic IP character system, supported by emoji packs for digital dissemination. The findings show that this method effectively integrates cross-period cultural resources, enhancing visual appeal and recognizability while preserving cultural authenticity. Emotional design further enriches user interaction, transforming cultural dissemination from an “exhibition-oriented” model to a “usage-oriented” one. This study offers a feasible approach for integrating cross-epoch cultural IP design with emotional communication, providing theoretical and practical value for museum digital dissemination and cultural product development.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yusheng Dong
AU  - Xin Yu
PY  - 2026
DA  - 2026/08/18
TI  - Research on the IP Image Design of Ancient Civilization in Liaoning Based on Three-Dimensional Methodology: A Case Study of the Liaoning Provincial Museum’s Ancient Liaoning Exhibits
BT  - Proceedings of the 2026 5th International Conference on Art Design and Digital Technology (ADDT 2026)
PB  - Atlantis Press
SP  - 310
EP  - 317
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6239-737-8_39
DO  - 10.2991/978-94-6239-737-8_39
ID  - Dong2026
ER  -