An analysis of the Influence of Internet Micro - Public Welfare Attributes on Individuals’ Willingness to Participate

DOI

10.2991/978-94-6463-752-6_38How to use a DOI?

Keywords

trust; project characteristic attributes; volunteering behaviour; contributing behaviour

Abstract

Combined with the characteristics of Internet micro-philanthropy projects, this paper explores the influence of project characteristics on micro-philanthropy participation willingness and behaviour based on the perspective of individual behaviour. Based on literature collation, analysis and inductive summary, this paper puts forward research hypotheses, and then constructs a mediated mathematical model, aiming to verify the role of micro-philanthropy project feature attributes in influencing participation willingness, as well as the mediating role of trust.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jinjin Guo
PY  - 2025
DA  - 2025/06/07
TI  - An analysis of the Influence of Internet Micro - Public Welfare Attributes on Individuals’ Willingness to Participate
BT  - Proceedings of 2025 2nd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2025)
PB  - Atlantis Press
SP  - 362
EP  - 368
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-752-6_38
DO  - 10.2991/978-94-6463-752-6_38
ID  - Guo2025
ER  -