Proceedings of 2025 2nd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2025)
49 articles
Proceedings Article
Peer-Review Statements
Paulo Batista, Jiye Hu, Huaping Sun, Au Yong Hui Nee
All of the articles in this proceedings volume have been presented at the 2nd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2025) during March 28-30, 2025 in Kunming, China. These articles have been peer reviewed by the members of the Scientific Committees...
Proceedings Article
Analysis and Optimization of Spatial Design of Industrial Heritage-Based Creative Industrial Park Based on Environmental Behavior
Jiayi Cao, Qun Yu
In In the renewal process of old industrial cities, the transformation and reuse of industrial heritage has become a hot issue. However, the existing design of old industrial buildings is generally more concerned about the material function, and the design for the psychological needs of users is not...
Proceedings Article
"Consumer Preferences and Willingness to Pay for Prepared Dishes: an Economic Analysis of Taste, Safety, and Traceability in Urban China
Qing Li, Yizheng Wang, Zihan Liu, Ziling He
The prepared dishes industry has gained significant attention due to its convenience and growing consumer demand, particularly in urban areas, However, concerns about food safety, traceability, taste, and packaging have influenced consumers’ attitudes and willingness to pay for these products. This study...
Proceedings Article
Demand Analysis of Coffee Industry in Guangzhou
Rufei Liu, Weiyu Zhang, Peidong Lai
With China’s socioeconomic development, the rapid expansion of coffee stores has intensified brand competition. How to win the favor of potential consumers has become an urgent problem to be solved. The purpose of this study is to explore the consumer demand and market prospect of the coffee industry...
Proceedings Article
Analysis of the Energy Trilemma in China: a Comprehensive Study of Energy Security, Equity, and Environmental Sustainability
Haofu Wang, Jingcao She, Jingmiao Yang, João Graça Gomes
China is one of the largest consumers of energy and, consequently, one of the top emitters of CO₂ worldwide. However, it is also one of the largest investors in low-carbon technologies and has set an ambitious target to become carbon neutral by the 2060s. This study analyzes the development of China’s...
Proceedings Article
Research on the “Multi-Party Collaborative” Regulatory Mode for Mobile Application Security in China: an Evolutionary Game Analysis
Zhen Xu, Yang Yu
Mobile applications have become China’s primary vehicle for Internet information services, contributing significantly to economic and social development. This paper discusses how to leverage the auxiliary roles of industry associations and consumers to collaborate with the government in addressing the...
Proceedings Article
Impact of Bankruptcy System on the Disposal of Zombie Enterprises: Evidence from China’s Industrial Enterprise Database
Yuqi Duan
In this paper, building on industrial enterprise data, a difference-in-differences approach is employed to evaluate the impact of the Enterprise Bankruptcy Law on zombie firms’ market exit behavior. The estimation results indicate that, on average, the law raises the likelihood of zombie firms exiting...
Proceedings Article
Review of Carbon Capture, Utilization, and Storage Skills Status: Future of the Decarbonization
Jingcao She, Haofu Wang, Dongsheng Li
The urgent necessity to mitigate climate change and reduce greenhouse gas emissions has driven the development of Carbon Capture and Storage (CCS) and Carbon Capture, Utilization, and Storage (CCUS) technologies. As global energy systems transition toward decarbonization, CCS and CCUS play a crucial...
Proceedings Article
Hong Kong’s Financial Incentives for Electric Vehicles as a Prerequisite for Promoting Low Carbon Transition
Yeqi Lu
Overviewing the air pollution situation in Hong Kong, energy generation and transportation are part of the contribution to the carbon emissions. Electric vehicles do not have engines and no air pollutants emissions. The promotion of electric vehicles serves as an important strategy to Hong Kong’s goal...
Proceedings Article
The Influence of Celebrity Hosts’ Departure and Restart Streaming on the Live Room
Bolun Zhang, Yan Zhou, Minghui Jiang, Leilei Zhao
E-commerce live-streaming has gradually become the primary choice for consumers to purchase products. The hosts are the core of e-commerce live-streaming. Capable hosts can not only bring considerable sales performance for enterprises but also provide high-quality live-streaming services for consumers....
Proceedings Article
Optimal Live Streaming Strategy Selection Considering Consumer Returns
Shumin Liang
This study explores the optimal live-streaming strategy for brands while considering consumer return risks. By comparing the demand, return volume, and profitability under influencer live-streaming and brand-owned live-streaming models, we analyze their ability to mitigate return risks and identify the...
Proceedings Article
Research on the Closed-loop Management Mechanism of the Development Planning of State-owned Enterprises
Haixu Song, Haiyun Song, Xiaofeng Zhang
During the “15th Five-Year Plan” period, the development of state-owned enterprises faces a more complex and changeable internal and external environment. The State-owned Assets Supervision and Administration Commission (SASAC) continues to optimize the planning management system of state-owned enterprises,...
Proceedings Article
Research on the Technological Innovation Investment Decisions of Traditional Automobile Enterprises under the Dual Credit Policy
Yiqing Gao
China’s government has introduced Dual Credit Policy to promote the green transformation of the automobile industry, and in August 2023, a new Credit Pool mechanism was added. This paper focuses on the impact of the Credit Pool on the investment decision of traditional automobile enterprises. The study...
Proceedings Article
Do Digital Inclusive Finance, Innovation, and Entrepreneurship Activities Stimulate Urban Economic Vitality? Empirical Evidence from China
Liang Zhen, Shenwei Hou
Based on the multidimensional data, this study reveals that digital inclusive finance, innovation and entrepreneurship activities have a synergistic effect on urban economic vitality, and there is a cross-regional spillover effect of digital inclusive finance. After the threshold of innovation input...
Proceedings Article
Artificial Intelligence Empowering Innovation in Ideological and Political Education Methods in Colleges and Universities
Na Liu
This paper explores the significance, current status, challenges, and innovative paths of applying artificial intelligence (AI) in ideological and political education (IPE) in colleges and universities. By leveraging AI technologies, this study aims to enhance the pertinence, scientificity, and affinity...
Proceedings Article
Analysis of the Situation Requirements Faced by Central Enterprises’ Salary Supervision
Yunfei Xu, Dan Wang, Xinchen Deng
The significance of salary supervision of central enterprises lies in ensuring that the salary system of state-owned enterprises is scientific and reasonable, effectively motivating employees’ enthusiasm and creativity, enhancing the competitiveness of enterprises, and promoting the high-quality development....
Proceedings Article
Analysis on the Role of Core Cities in Important Economic Zones in Regional Collaborative Innovation and Development
Yunfei Xu, Xinda Li, Yan Chang
Core cities play a vital leading role in regional collaborative innovation and development. It is of great significance to promote regional integration, promote the development of new quality productive forces, gather and guide market forces, deepen reform and optimize market-oriented mechanisms. This...
Proceedings Article
Strategic Foundation and Challenge of Accelerating the Construction of Science and Technology Innovation Center
Yunfei Xu, Yan Chang, Jian Zhao
Accelerating the construction of regional science and technology innovation centers is of great significance to enhance the scientific and technological innovation ability of the region and even the country, promote the transformation of scientific and technological achievements, and promote high-quality...
Proceedings Article
The Cracking Path and the Appropriate Direction of High-Quality Development of High-End “New Quality Youth” Under the Background of new Quality Productivity
Rong Ye, Xiaohui Lu, Muquan Zou, Yan Yang, Haitao Duan
Population plays a crucial role in the advancement of Chinese modernization. High-quality population development constitutes the core essence of high-quality development, while a young population serves as a fundamental, comprehensive, and long-term strategic element of our nation’s progress. The adage,...
Proceedings Article
Research on the Crowding-Out Effect of Central Bank Digital Currency Issuance on Commercial Bank Deposits - A General Equilibrium Based Perspective
Zhen Sun, Lanbiao Liu
Since the rise of cryptocurrencies such as Bitcoin in the early 2010s, the research, piloting and implementation of central bank digital currencies (CBDCs) are accelerating to breakthroughs around the world. This paper constructs a multisectoral general equilibrium model to study the crowding-out effect...
Proceedings Article
Green Energy High-quality Development Path Decision Algorithm Based on Artificial Neural Network
Shuo Dai, Yitong Chen
The development of green energy involves multi-party decision-making, and a single indicator is difficult to fully reflect, which affects the accuracy of decision-making and has a low coefficient of variation. Therefore, a high-quality green energy development path decision algorithm based on artificial...
Proceedings Article
Research on Performance Evaluation Technology of Cost Budget Management of Power Grid Enterprises from the Perspective of Comprehensive Budget Management
Xiaoyu Wang, Fuyan Liu
With the development of the electric power industry, the enterprise cost budget management is facing higher requirements. In order to effectively evaluate the level of operation and maintenance cost management in different units, this study proposes a performance evaluation method based on the comprehensive...
Proceedings Article
Design Research on Secrecy Information Management System Based on Workflow
Chen Wang
Secrecy management provides an important means of management to ensure the security of national secrets. In response to the various difficulties faced by military enterprises in daily Secrecy management, an information-based management approach is adopted to improve the level and efficiency of Secrecy...
Proceedings Article
Fiscal Decentralization and Manufacturing Upgrading
——Explanation Based on Nonlinear Relationship
Hui Zou
Fiscal decentralization plays a crucial role in guiding government actions, thereby influencing the upgrading of the manufacturing industry. This study employs panel data from 30 Chinese provinces spanning the years 2004 to 2021 to investigate the impact of fiscal decentralization on manufacturing upgrading....
Proceedings Article
Research on the Influence and Role of State-Owned Enterprises in Industrial Development: also on the Future Role
Tianhua Zhang, Xinzao Huang
State-owned enterprises (SOEs) are an important material and political foundation of socialism with Chinese characteristics, yet academics have yet to reach a unanimous conclusion on the functions of SOEs. By systematically combing the existing literature, this paper explores the influence and role of...
Proceedings Article
Current Situation and Future Development Direction of China’s Automotive Chip Field
Kaiming Chen
Automotive chips are chips specially manufactured for automobiles, and there is fierce competition in the field of production technology. China’s automotive chip field in the production of high-precision end chip technology, for automotive chip special testing standards and systems, automotive chip supply...
Proceedings Article
Can High-Standard Farmland Construction Policies Alleviate Agricultural Carbon Emissions? — Empirical Research Using Continuous Double Difference Model
Yujin Ren
With panel data of provinces in China in 2005–2017, the double-difference model is employed in the present work to investigate the impact of policies for high-standard farmland construction (HSFC) on the agricultural carbon emissions. Baseline regression reveals that these policies have significantly...
Proceedings Article
Research on Evaluation and Prediction for Enhancing the Innovation Capabilities of Manufacturing Enterprises
Zhuoxun Che, Yanxin Chen, Yanluo He, Yangna Yin, Qiuquan Guo
To overcome the limitations of traditional evaluation methods, this study proposes a novel approach that combines TOPSIS analysis, mutual information (MI), and Bagging regression model to comprehensively assess the innovation capability of manufacturing enterprises. This innovative method not only provides...
Proceedings Article
Stock Price Prediction Based on LSTM- LightGBM Fusion Model
Yi’na Huang
This research combines Long Short Term Memory (LSTM) and Light Gradient Boosting Machine (LightGBM) through stacking to develop an LSTM-LightGBM fusion model. Compared with previous research, this study enriches the input data by using new indicators such as the moving average (MA), stochastic indicator...
Proceedings Article
Research on the Influence of Social Identity on China-Chic Brand Purchase Intention
Wanqi Li, Xiang Xiao
This paper examines how social identity influences the purchase intention of China-Chic consumers, focusing on the mediating role of perceived value. Using SPSS26.0 for analysis, findings show that social identity and positive perceived value significantly enhance purchase intention for China-Chic brands....
Proceedings Article
Research on the Relationship between Short Selling Mechanism and Enterprise Loan
Rui Zhai
Shanghai and Shenzhen stock markets in China officially launched the trading pilot of margin trading on March 31, 2010, marking the formal introduction of short selling mechanism into China’s capital market. With the implementation of the short-selling mechanism, China’s capital market will usher in...
Proceedings Article
Challenges to Company Law in the Era of Fintech and Strategies for Financial Regulation Response
Meiran Wan
This paper delves into the challenges that the financial technology (Fintech) revolution poses to company law and financial regulation, and proposes strategies for regulatory response. The integration of digital technologies into the financial sector has disrupted traditional corporate structures, highlighted...
Proceedings Article
Effect of Moral Leadership on Corporate ESG Performance in China: the Mediating role of Corporate Green Technology Innovation and the Moderating Role of Employees’ Green Values
Xuankun Zhang
China is increasingly concerned about environmental issues, the enterprises have to take into account the task of improving environmental, social and governance (ESG) performance. The improvement of corporate ESG performance is inseparable from the participation of corporate managers and employees. Moral...
Proceedings Article
Current Situation, Problems and Countermeasures of Inclusive Financial Development in China
Xiangzhen Wang
Inclusive finance is designed to offer accessible, efficient, and affordable financial services to every stratum of society, with a particular focus on low-income and disadvantaged populations. Since 2013, the Chinese government has placed a high priority on and vigorously supported the growth of inclusive...
Proceedings Article
Research on Sustainable Development Model under the combination of Green Finance and Innovation
Fengkai Liu
As a further development form of the financial system, green finance aims to guide the flow of funds to green enterprises through a variety of innovative tools to achieve industrial layout, and then accelerate the region to achieve sustainable development. In this context, deeply explore how green finance...
Proceedings Article
The Impact of Internet Finance on the Efficiency of Financial Resource Allocation
Zhaoyan Guo
Based on literature and case studies, this paper studies the impact of internet finance on the efficiency of financial resource allocation in China. In the traditional banking system, due to information asymmetry between banks, enterprises, and consumers, as well as transaction costs of bank loans, financial...
Proceedings Article
The Effectiveness of Guilt Advertising Appeals on Consumers’ Intention to Purchase within the Social Media Environment
Based on An Affect-Behavior-Cognition Mode
Zijie Feng
This study seeks to explore how guilt appeals in social media advertising influence consumers’ intentions to make purchases. Through a literature review and hypothesis development, the research analyzes the influences of social media context, guilt appeal advertising, self-efficacy, and the Affect-Behavior-Cognition...
Proceedings Article
An analysis of the Influence of Internet Micro - Public Welfare Attributes on Individuals’ Willingness to Participate
Jinjin Guo
Combined with the characteristics of Internet micro-philanthropy projects, this paper explores the influence of project characteristics on micro-philanthropy participation willingness and behaviour based on the perspective of individual behaviour. Based on literature collation, analysis and inductive...
Proceedings Article
A Review of Brand-to-brand Aggressive Humor
Qianying Hu
In the era of social media dominance, brand interaction strategies, particularly the use of aggressive humor, have become a new focal point in the field of marketing. However, existing research on brand-to-brand aggressive humor remains insufficient. This study aims to review the current literature on...
Proceedings Article
Research on Promoting Coordinated Ecological Environment Governance in Langfang area of Beijing-Tianjin-Hebei Region Through Resource and Environmental Audit based on GIS
Xuemei Han, Zheng Niu
The application of geographic information technology (GIS) to conduct resource and environmental audits to improve the ecological environment has received extensive attention and research at home and abroad. Its application in resource and environmental audits is becoming increasingly widespread and...
Proceedings Article
Digital Tax Administration and Corporate Value: An Empirical Study Based on the Moderating Effect of Corporate Social Responsibility
Fangyuan Xu
Using data from Chinese A-share listed companies from 2010 to 2020 and treating the informatization of tax administration reform (Golden Tax Phase III) as a quasi-natural experiment, this study employs the difference-in-differences (DID) method to examine the policy effect of “Golden Tax Phase III” on...
Proceedings Article
Research on the Impact of Credit Environment on Enterprises’ Enjoyment of Tax Incentives
Haorui Zhai
In recent years, as an important external system, the credit environment has gradually received the attention and attention of enterprises. As an important policy enjoyed by enterprises, tax incentives will inevitably be affected by the credit environment. Based on this, this paper uses the data of A-share...
Proceedings Article
Research on the Driving Path of Job involvement for Expatriate Employees--Based on Qualitative Comparative Analysis
Shiping Wang
With globalization, dispatched employees’ work status and efficiency are crucial for enterprise competitiveness. Job involvement, key to enhancing satisfaction and performance, is particularly important for expatriate employees, whose job involvement impacts their performance and the company’s international...
Proceedings Article
Influencing Factors of Consumers’ Willingness to Pay for Prepared Dishes
Ziling He, Zihan Liu, Qing Li, Yizheng Wang
The goal of our paper is to study how do consumers perceive prepared dishes and explore the factors influencing consumers to buy prepared dishes. In order to study the degree of each influencing factor and explore the beliefs and expectations that influence food consumption, we applied the discourse...
Proceedings Article
Research on the Impact of Corporate Environmental Behavior on Consumers’ Purchase Intention—A Dual-Mediator Model Based on Green Cognition and Green Perceived Value
Jun Hou, Xiaoyan Li, Hai Shen, Xiaogang Zhao, Yiwei Dang
Corporate environmental behavior is a crucial component of corporate social responsibility, concerning the sustainable development of enterprises and exerting an extensive influence on the public. Consumers, as the most vital stakeholders of enterprises, are increasingly inclined to select enterprises...
Proceedings Article
Research on the Construction and Optimization of Tax Business Environment for New Business Economy -- Based on Internet Economy
Jin Ai
In recent years, Internet-based new business forms have been on the rise and have become an important engine to promote economic development and an important carrier for young people to innovate and start businesses. In the face of the innovation of new business forms and the entrepreneurship of young...
Proceedings Article
Research on Villagers’ Participation Behavior in Rural Cultural Revitalization from the Perspective of MOA
Huilin Jia, Ainigeer Aierken
Based on the theoretical framework of MOA, this paper analyzes the influence mechanism of villagers’ participation in rural culture revitalization in the case of “Four Seasons Village Late” by using structural equation model with 310 villagers in Beijing as samples. It is found that the sense of responsibility...
Proceedings Article
A Study on the Influencing Factors of Individual Account Pensions in China’s Basic Pension Policy
Jiamei Sun, Xi Liu
With the aggravation of population aging, the basic pension, as the basic protection for retirees, has received more and more attention from the public. This paper starts from the personal account pension, which is a major part of the pension composition, and extracts the influencing factors of this...
Proceedings Article
Research on Risk Management Measures for Commercial Banks in the Context of Digital Finance
Jinsong Zhuang
With the rapid development of digital technology, the financial industry is undergoing unprecedented changes. In this context, commercial banks face new risk challenges and management pressures. This study focuses on risk management strategies for commercial banks in the digital finance environment,...