Proceedings of the 2026 3rd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2026)

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Research on the Impact and Strategies of Cultural Differences in International Trade

Authors
Rongyu Wu1, *
1College of Cultural Tourism and Journalism Arts, Shanxi University of Finance and Economics, Taiyuan, China
*Corresponding author. Email: 1028872108@qq.com
Corresponding Author
Rongyu Wu
Available Online 12 May 2026.
DOI
10.2991/978-94-6239-672-2_37How to use a DOI?
Keywords
Cultural differences; International trade; Product differences
Abstract

As the world gets more connected through globalization, exploring the specific manifestations, dual impacts and countermeasures of cultural differences in international trade has become the core of research. Cultural differences in international trade are mainly reflected in the differences in business practices and negotiation styles, product marketing and consumer behavior, organizational and management cultures, and legal logic and liability determination. However, both trading parties need to bear the negotiation costs based on communication barriers, information costs based on information asymmetry, and supervision costs based on cultural differences. It is necessary to conduct in-depth cross-border market research, consolidate the foundation of cooperation; optimize trade contracts and cooperation models, formulate country-specific trade policies, and adapt to cultural differences.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 3rd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
12 May 2026
ISBN
978-94-6239-672-2
ISSN
2352-5428
DOI
10.2991/978-94-6239-672-2_37How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rongyu Wu
PY  - 2026
DA  - 2026/05/12
TI  - Research on the Impact and Strategies of Cultural Differences in International Trade
BT  - Proceedings of the 2026 3rd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2026)
PB  - Atlantis Press
SP  - 393
EP  - 399
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-672-2_37
DO  - 10.2991/978-94-6239-672-2_37
ID  - Wu2026
ER  -