Design Research Methodology (DRM): A Case Study on Enhancing Behaviour Intention of users for using Digital Technology in Rural Education

DOI

10.2991/978-94-6239-620-3_7How to use a DOI?

Keywords

Behavioural Intention; Digital Technology; Rural Education; Learning Experience; Technology Acceptance Model (TAM); Unified Theory of Acceptance and Use of Technology (UTAUT); Digital Literacy; Design Research Methodology (DRM)

Abstract

This research explores the Design Research Methodology (DRM) principles for the study on rural education system to validate how digital technology’s usefulness can improve rural students’ behavioural intention to adopt digital tools, aiming to enrich their educational experience. While digital advancements have revolutionised education, rural areas often lag due to poor infrastructure, limited resources, and resistance to change. The study seeks to identify key factors that influence students’ willingness to embrace technology and evaluates how interventions can boost this intent, ultimately enhancing learning outcomes. Grounded in the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) with the development of the Design Research Methodology (DRM), the research focuses on perceived usefulness, ease of use, social influence, and facilitating conditions. For the validation of the DRM model, a mixed-methods approach is used: surveys and questionnaires assessed current digital usage and behavioural intent, while interviews and focus groups provided more profound insights into barriers and attitudes. The children of secondary education government schools in rural areas, with 40 students as a sample size for a pilot study of data collection and testing evaluation analysis, through these selection-based findings, the study proposes interventions such as training for students and teachers, capacity-building workshops, and community engagement to foster digital adoption. Expected outcomes include increased digital confidence, improved teaching and learning experiences, and a sustainable environment for technology integration in rural education. The study highlights the importance of behavioural intention in overcoming rural-urban educational divides. Future research will explore the scalability of these interventions and the impact of emerging technologies like AI and virtual reality in rural learning contexts, promoting greater educational equity and innovation.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Tushar Tiwari
AU  - M. Sona
AU  - Namrata Swargari
AU  - V. S. Ahalya
AU  - Richa Malviya
PY  - 2026
DA  - 2026/03/31
TI  - Design Research Methodology (DRM): A Case Study on Enhancing Behaviour Intention of users for using Digital Technology in Rural Education
BT  - Proceedings of the ATLAS International Design Conference 2025 (AIDC 2025)
PB  - Atlantis Press
SP  - 107
EP  - 117
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6239-620-3_7
DO  - 10.2991/978-94-6239-620-3_7
ID  - Tiwari2026
ER  -