Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025)

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The Study of Preferences of Investors for Investment in Mutual Fund

Authors
Neha Dadhich1, *, Preeti Sharma2
1Research Scholar, School of Management, University of Engineering & Management, Jaipur, India
2Professor & Associate Dean, School of Management, University of Engineering & Management, Jaipur, India
*Corresponding author. Email: nehadadhich96@gmail.com
Corresponding Author
Neha Dadhich
Available Online 18 November 2025.
DOI
10.2991/978-94-6463-898-1_5How to use a DOI?
Keywords
Mutual Fund; Investors; Investment Pattern; Preference of Investors
Abstract

An individual’s investments and savings are significant aspects of their life. These are the steps to wellbeing and financial freedom. There are many possibilities for investing that are safe but have poor returns, as well as several that are hazardous but have big returns. Investing in high-return options is thought to be crucial for accumulating wealth and preventing inflation’s negative effects. Investing in the hazardous capital market is necessary for this. Mutual funds are now among the feasible choices for investors in this situation. In India, investing in mutual funds has become increasingly significant. Investments in mutual funds are safer and provide higher returns on the portfolio than other financial vehicles. In recent years, Indian mutual funds have become increasingly popular. The purpose of this research piece is to investigate investor preferences for mutual fund investments. According to the report, mutual funds have grown in popularity as an investing choice.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
18 November 2025
ISBN
978-94-6463-898-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-898-1_5How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Neha Dadhich
AU  - Preeti Sharma
PY  - 2025
DA  - 2025/11/18
TI  - The Study of Preferences of Investors for Investment in Mutual Fund
BT  - Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025)
PB  - Atlantis Press
SP  - 46
EP  - 59
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-898-1_5
DO  - 10.2991/978-94-6463-898-1_5
ID  - Dadhich2025
ER  -