Proceedings of the 2025 4th International Conference on Big Data Economy and Digital Management (BDEDM 2025)

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Impact of Hofstede’s Cultural Dimensions and Economic Indicators on Service Trade: an Empirical Analysis from ASEAN

Authors
Xiaoxiao Ma1, Leong-Mow Gooi2, *
1Nanjing Tech University Pujiang Institute, No.9 Lixue Road, Lishui District, Nanjing, 211200, China
2SEGi University, No 9, Jalan Teknologi, Taman Sains Selangor, Kota Damansara PJU 5, 47810, Petaling Jaya, Selangor Darul Ehsan, Malaysia
*Corresponding author. Email: gooileongmow@hotmail.com
Corresponding Author
Leong-Mow Gooi
Available Online 14 May 2025.
DOI
10.2991/978-94-6463-710-6_2How to use a DOI?
Keywords
Hofstede’s Cultural Dimensions; Service Trade; ASEAN; Economic Indicators; Mixed-Effects Model
Abstract

This study investigates the interplay between cultural values and economic strength in influencing service trade within the Association of Southeast Asian Nations (ASEAN). Drawing on Hofstede’s cultural dimensions—Power Distance (PDI), Individualism (IDV), Masculinity (MAS), Uncertainty Avoidance (UAI), and Long-term Orientation (LTO)—and key economic indicators such as GDP, we analyze a panel dataset from six ASEAN countries spanning from 2005 to 2021 using a mixed-effects model. The analysis reveals that higher PDI and MAS levels are associated with reduced service trade volumes, while increased levels of IDV and UAI enhance trade. In contrast, LTO displays a negative correlation, suggesting a preference for short-term strategies in high-trade environments. Additionally, economic strength, as measured by GDP, significantly boosts service trade, highlighting the pivotal role of economic conditions. Financial openness, treated as a random effect, shows a varied impact, indicating the complex effects of monetary policies on trade dynamics. This research underscores the significance of cultural and economic frameworks in shaping service trade in ASEAN, offering insights for policymakers aiming to promote regional economic integration and growth in the service sector.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 4th International Conference on Big Data Economy and Digital Management (BDEDM 2025)
Series
Advances in Intelligent Systems Research
Publication Date
14 May 2025
ISBN
978-94-6463-710-6
ISSN
1951-6851
DOI
10.2991/978-94-6463-710-6_2How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoxiao Ma
AU  - Leong-Mow Gooi
PY  - 2025
DA  - 2025/05/14
TI  - Impact of Hofstede’s Cultural Dimensions and Economic Indicators on Service Trade: an Empirical Analysis from ASEAN
BT  - Proceedings of the 2025 4th International Conference on Big Data Economy and Digital Management (BDEDM 2025)
PB  - Atlantis Press
SP  - 4
EP  - 17
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-710-6_2
DO  - 10.2991/978-94-6463-710-6_2
ID  - Ma2025
ER  -