Design Indicators for Green Book Covers: An Integrated Quality Function Deployment and Grey Relational Analysis Evaluation

DOI

10.2991/978-94-6239-640-1_12How to use a DOI?

Keywords

Design for Sustainable Behavior; Low-carbon publishing; QFD–GRA

Abstract

With increasing emphasis on sustainability and low-carbon development, consumer values have shifted toward ecological responsibility. Books serve not only as knowledge carriers but also as effective media for promoting sustainable awareness. The book cover, as an interface between readers and environmental messages, must balance aesthetic appeal with symbolic meaning. However, systematic evaluation methods for green book cover design indicators remain limited. This study integrates Quality Function Deployment (QFD) and Grey Relational Analysis (GRA) to investigate and prioritize design criteria for green-themed book covers. QFD systematically links consumer requirements with technical attributes, while GRA ranks these indicators under conditions of limited and uncertain data. Empirical findings reveal that material selection and copywriting that minimize resource waste are the most influential factors in conveying sustainable concepts. The study contributes theoretically by providing a structured evaluation framework and practically by offering actionable guidelines for designers and publishers. The integrated QFD–GRA approach ensures that sustainable design criteria are objectively weighted and effectively implemented, supporting the broader goal of promoting sustainability in publishing.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yueh-Te Cheng
AU  - Chia-Hsien Tang
AU  - Chuan-Shun Lee
PY  - 2026
DA  - 2026/04/20
TI  - Design Indicators for Green Book Covers: An Integrated Quality Function Deployment and Grey Relational Analysis Evaluation
BT  - Proceedings of the 2026 5th International Conference on Big Data Economy and Digital Management (BDEDM 2026)
PB  - Atlantis Press
SP  - 140
EP  - 146
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-640-1_12
DO  - 10.2991/978-94-6239-640-1_12
ID  - Cheng2026
ER  -