Application of Artificial Intelligence (AI) in Human Resource Management

DOI

10.2991/978-94-6463-854-7_15How to use a DOI?

Keywords

Artificial Intelligence; Human Resource Management; IT Adoption; AI Benefits

Abstract

This study aims to analyze the factors that influence the implementation of artificial intelligence (Artificial Intelligence (AI)) in human resource management (Human Resource Management (HRM)) at PT Shampharindo Retroviral Indonesia. The background of this study shows the significant potential of using Artificial Intelligence (AI) in improving Human Resource Management (HRM) efficiency and effectiveness. However, its implementation in the Indonesian pharmaceutical industry still needs to overcome several obstacles, such as organizational readiness, technology readiness, perceived benefits, competitive pressures, and organizational culture. This study uses a quantitative approach with an explanatory design to explain the interrelationships between variables that influence Artificial Intelligence (AI) adoption and Human Resource Management (HRM) effectiveness. The study population involved PT Shampharindo Retroviral Indonesia employees, with a sample of 125 respondents selected through a purposive sampling method. The results indicated that organizational and technological readiness did not significantly influence Artificial Intelligence (AI) adoption. In contrast, competitive pressure and organizational culture played important roles in encouraging the implementation of the technology. However, Artificial Intelligence (AI) adoption has not been shown to directly improve Human Resource Management (HRM) effectiveness, suggesting a need for more optimized integration and a more comprehensive managerial strategy. This research provides important insights for companies planning to adopt Artificial Intelligence (AI) in Human Resource Management (HRM) and emphasizes the need to improve internal readiness and strengthen organizational culture to support the successful implementation of this technology.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Teuku Noerman
AU  - Bilqis Maharsa
AU  - Nabila Febrianti
PY  - 2025
DA  - 2025/11/11
TI  - Application of Artificial Intelligence (AI) in Human Resource Management
BT  - Proceedings of the 2024 Brawijaya International Conference (BIC 2024)
PB  - Atlantis Press
SP  - 185
EP  - 209
SN  - 3091-4442
UR  - https://doi.org/10.2991/978-94-6463-854-7_15
DO  - 10.2991/978-94-6463-854-7_15
ID  - Noerman2025
ER  -