Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024)

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Exploring Challenges and Opportunities in Asnaf Entrepreneurship: A Pilot Study in Kedah

Authors
Faizatul Hasliyanti Ghazali1, Syahiza Arsad2, *, Roshima Said2, Rushda Hadzira Ismail1, Wan Sallha Yusoff3
1Kulliyyah Islamic Finance, Management Sciences and Hospitality, Universiti Islam Antarabangsa Sultan Abdul Halim Mu’adzam Shah, Kuala Ketil, Kedah, Malaysia
2Faculty of Accountancy, Universiti Teknologi MARA, Cawangan Kedah, Kampus Sungai Petani, Malaysia
3Faculty of Business and Communication, Universiti Malaysia Perlis, Arau, Malaysia
*Corresponding author. Email: syahizaarsad@uitm.edu.my
Corresponding Author
Syahiza Arsad
Available Online 22 August 2025.
DOI
10.2991/978-94-6463-827-1_12How to use a DOI?
Keywords
Asnaf entrepreneurship; entrepreneurial challenges; Kedah MSMEs; Zakat contribution; sustainable growth
Abstract

This study examines the challenges and opportunities faced by Asnaf entrepreneurs within the Kedah Micro, Small and Medium Enterprise (MSME) sector, a marginalized community that benefits from zakat contributions. Despite the growing emphasis on entrepreneurship as a tool for poverty alleviation, Asnaf entrepreneurs encounter significant barriers that hinder their business development. This study aims to provide a comprehensive assessment of the current state of Asnaf entrepreneurship, identifying key challenges and exploring opportunities for enhancing entrepreneurial success. The study adopts a quantitative research design, employing a cross-sectional survey of 50 Asnaf entrepreneurs in Kedah covering dimensions such as registration, management ability, human resource management, product development, technological innovation, promotion, financial ability, place, price, and stakeholder engagement. Descriptive analyses were conducted using SPSS to evaluate the mean score for each dimension. The results reveal strengths in pricing strategies (94%) and human resource management (93%), while key challenges persist in areas like business registration (22%), financial management (46%), and distribution strategies (32%). These findings suggest that targeted policy interventions, such as simplified registration processes, implementing enhanced financial literacy programmes, and providing access to technological support, are crucial to strengthening Asnaf entrepreneurs’ success and ensuring long-term sustainability. Addressing these barriers, it will contribute to inclusive economic growth and align with ESG principles by empowering Asnaf entrepreneurs to reduce poverty, create jobs, and boost household incomes while promoting social equity and fostering sustainable local economic development. Future studies should explore the long-term impacts of these interventions and expand the focus to include non-financial barriers to entrepreneurship.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
22 August 2025
ISBN
978-94-6463-827-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-827-1_12How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Faizatul Hasliyanti Ghazali
AU  - Syahiza Arsad
AU  - Roshima Said
AU  - Rushda Hadzira Ismail
AU  - Wan Sallha Yusoff
PY  - 2025
DA  - 2025/08/22
TI  - Exploring Challenges and Opportunities in Asnaf Entrepreneurship: A Pilot Study in Kedah
BT  - Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024)
PB  - Atlantis Press
SP  - 151
EP  - 175
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-827-1_12
DO  - 10.2991/978-94-6463-827-1_12
ID  - Ghazali2025
ER  -