Weaving Success: How Craft-Design Collaborations Enhance Creative Synergy to Drive Product Innovation in Project Management

DOI

10.2991/978-94-6463-827-1_13How to use a DOI?

Keywords

Co-Creation Processes; Craft-Design Collaboration; Creative Synergy; Product Innovation Design; Agile Project Management

Abstract

This study explores the impact of craft-design collaborations on product innovation, particularly focusing on how these collaborations enhance creative synergy in project management. The problem addressed by the study is the lack of understanding regarding the mechanisms through which interdisciplinary collaborations between craftspeople and designers can foster innovation and creativity within the context of project management. This study aims to explore how craft-design collaborations foster the innovation of new products and what are main factors that affect the success of those collaborations. Thematic content analysis available in the literature was employed to explore craft-design collaboration dynamics through a corresponding narrative review methodology by referencing academic articles and case studies. The results show that interdisciplinary collaboration enhances creativity, allows for the sharing of information, and fosters the joint development of innovative product solution. Miscommunication and trust issues between stakeholders, however, were also recognised as obstacles to collaboration. Failure to manage these challenges and adapt traditional project management methodologies to revolve around creative synergy is not the right approach, according to some studies. However, the study enhances both substantive theory and practical interest by revealing what it means when people cooperate towards product innovation and what implications can be drawn for enhancing project management practice in collaboration. The recommendation for future work will be employing digital tools and augmented reality to facilitate the interactive prototyping. Hence these findings will be validating towards industrial context and explore the role of evolving technologies in craft-design partnerships.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Asrol Hasan
AU  - Sarah Sabir Ahmad
AU  - Normaziana Hassan
AU  - Ruwaidy Mat Rasul
PY  - 2025
DA  - 2025/08/22
TI  - Weaving Success: How Craft-Design Collaborations Enhance Creative Synergy to Drive Product Innovation in Project Management
BT  - Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024)
PB  - Atlantis Press
SP  - 176
EP  - 195
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-827-1_13
DO  - 10.2991/978-94-6463-827-1_13
ID  - Hasan2025
ER  -