Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024)

Aligning Malaysian Art and Design Education with Industry Competencies: Research-in-Progress

Authors
Nurul ‘Ayn Ahmad Sayuti1, Neesa Ameera Mohamed Salim2, Asrol Hasan1, *, Ahmad Fazlan Ahmad Zamri1, Mohd Zamri Azizan1, Shahriman Zainal Abidin3
1College of Creative Arts, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Kampus Sungai Petani, Malaysia
2College of Creative Art, Universiti Teknologi MARA (UiTM) Puncak Alam, Selangor, Malaysia
3College of Creative Art, Universiti Teknologi MARA (UiTM) Shah Alam, Shah Alam, Malaysia
*Corresponding author. Email: asrol726@uitm.edu.my
Corresponding Author
Asrol Hasan
Available Online 22 August 2025.
DOI
10.2991/978-94-6463-827-1_28How to use a DOI?
Keywords
Art and Design Education; Creative Economy; Design Skills; Employability
Abstract

From the economic perspective, art and design education promote innovation, creativity, and skills that propel economic development by producing a workforce fit for the creative sectors that support many industries. To meet industry standards, art and design students need cognitive, emotional, and psychomotor skills. This paper discusses the research in progress and secondary data findings on art and design education, design skills and competencies of art and design students and their employability potential. As one of essential tools for sustained socio-economic growth, a continual revision of art and design curricula is important in order to make sure that ‘creative industries’ in line with the current demand to support economic, industries, and nation development in the society. Furthermore, most importantly, there was not adequate research on Malaysian art and design employability as it is crucial for this field to be sustained and aligned with the government initiatives on labour demand. The Graduate Employability Strategic Plan 2021–2025 and the Job Creation Strategic Plan 2020–2023 address the imbalance between graduates and labour market demands to support the RMK12 policy objectives and provide the resilient and highly skilled workforce the industry needs. Furthermore, the 2030 Sustainable Development Goals (SDGs) four (4) and eight (8) underscore the importance of technical and vocational skills for both productive employment and economic growth in Malaysia. This conceptual paper details a research plan or proposal outlining research objectives, methodology, a literature review, and expected outcomes that will be obtained from the graduates, academias and industries.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
22 August 2025
ISBN
978-94-6463-827-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-827-1_28How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Nurul ‘Ayn Ahmad Sayuti
AU  - Neesa Ameera Mohamed Salim
AU  - Asrol Hasan
AU  - Ahmad Fazlan Ahmad Zamri
AU  - Mohd Zamri Azizan
AU  - Shahriman Zainal Abidin
PY  - 2025
DA  - 2025/08/22
TI  - Aligning Malaysian Art and Design Education with Industry Competencies: Research-in-Progress
BT  - Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024)
PB  - Atlantis Press
SP  - 421
EP  - 430
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-827-1_28
DO  - 10.2991/978-94-6463-827-1_28
ID  - Sayuti2025
ER  -