Cultivating Sustainable Business Practices: The Role of Problem-Based Learning in Enhancing Creativity in the Educational Sector

DOI

10.2991/978-94-6463-827-1_7How to use a DOI?

Keywords

Problem-Based Learning (PBL); Creativity Sustainable Business Practices; Education

Abstract

This study explores the role of Problem-Based Learning (PBL) in enhancing creativity and fostering sustainable business practices in the educational sector. As businesses face increasing sustainability challenges, there is a growing need to prepare students with the skills necessary to develop innovative solutions. Despite the recognised potential of PBL in promoting creativity, its direct influence on cultivating sustainable business practices remains underexplored. The aim of this study is to develop a conceptual framework that seeks to understand the relationship between PBL, creativity, and sustainable business practices. Using a narrative review methodology, this research analyses existing literature on PBL, creativity, and sustainability in business education. The findings suggest a conceptual framework that illustrates how PBL enhances creativity through real-world problem-solving, transdisciplinary collaboration, and the integration of innovative pedagogies, such as gamification. These creative skills are essential for addressing complex sustainability challenges in business. The implications of this study emphasise the importance of incorporating PBL into business education as a core pedagogical strategy to foster the creativity required for sustainable innovations. Future research should focus on empirically testing this framework and exploring the long-term impact of PBL on business sustainability outcomes.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sharina Saad
AU  - Azyyati Anuar
AU  - Suciyati Haji Sulaiman
PY  - 2025
DA  - 2025/08/22
TI  - Cultivating Sustainable Business Practices: The Role of Problem-Based Learning in Enhancing Creativity in the Educational Sector
BT  - Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024)
PB  - Atlantis Press
SP  - 80
EP  - 93
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-827-1_7
DO  - 10.2991/978-94-6463-827-1_7
ID  - Saad2025
ER  -