The Application and Practice of Business Analysis in Market Forecasting

DOI

10.2991/978-94-6463-770-0_45How to use a DOI?

Keywords

business analysis; market forecasting; market decision-making

Abstract

This article studies the application and practice of business analysis in market forecasting. Business analysis is a method of understanding markets and making predictions by collecting, processing, and analyzing business data. Market forecasting is crucial for enterprises to formulate marketing strategies and business development plans. This article first outlines the background and importance of business analysis and market forecasting, and then introduces qualitative and quantitative analysis methods such as SWOT analysis, PESTLE analysis, time series analysis, and regression analysis. Subsequently, the collection, processing, and visualization methods of business data were discussed. This article also explores the role of business analysis in market decision-making, including the formulation and adjustment of marketing strategies and the implementation of business development plans. Finally, this article also analyzes the challenges faced by business analysis in market forecasting and proposes solutions, including challenges in data collection and analysis, uncertainty and risk management, and the capabilities and roles of business analysis teams. By studying the application and practice of business analysis in market forecasting, this paper aims to help enterprises improve the accuracy of market forecasting and the effectiveness of decision-making.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuchen Li
PY  - 2025
DA  - 2025/06/26
TI  - The Application and Practice of Business Analysis in Market Forecasting
BT  - Proceedings of the 2025 3rd International Conference on Digital Economy and Management Science (CDEMS 2025)
PB  - Atlantis Press
SP  - 393
EP  - 401
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-770-0_45
DO  - 10.2991/978-94-6463-770-0_45
ID  - Li2025
ER  -