Proceedings of the 2025 3rd International Conference on Digital Economy and Management Science (CDEMS 2025)

<Previous Article In Volume
Next Article In Volume>

Research on Consumer Trust in Social E-commerce in China: A Case Study of Douyin

Authors
Zhina Wang1, *, Acrapol Nimmolrat1, *
1College of Arts Media and Technology, Chiang Mai University, Chiang Mai, Thailand
*Corresponding author. Email: zhina_w@cmu.ac.th
*Corresponding author. Email: acrapol@camt.info
Corresponding Authors
Zhina Wang, Acrapol Nimmolrat
Available Online 26 June 2025.
DOI
10.2991/978-94-6463-770-0_64How to use a DOI?
Keywords
Social e-commerce; Consumer trust; Text mining; Customer Knowledge Management (CKM); Relational trust theory; Kano model; Douyin platform; User experience feedback
Abstract

With the rapid development of social e-commerce, consumer trust has become a key factor influencing user purchasing behavior and the sustainable growth of platforms. This study takes Douyin, a leading social e-commerce platform in China, as the research object to explore the construction mechanisms and identification methods of consumer trust. From the perspective of Customer Knowledge Management (CKM), the research integrates text mining, relational trust theory, and the Kano model to propose a systematic analytical approach for identifying trust gaps among users.

This study offers a theoretically guided, data-driven analytical framework for constructing consumer trust based on authentic user feedback. It not only enriches the application path of trust theory in the context of digital commerce but also provides practical guidance for service optimization and user relationship management on social e-commerce platforms.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2025 3rd International Conference on Digital Economy and Management Science (CDEMS 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2025
ISBN
978-94-6463-770-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-770-0_64How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhina Wang
AU  - Acrapol Nimmolrat
PY  - 2025
DA  - 2025/06/26
TI  - Research on Consumer Trust in Social E-commerce in China: A Case Study of Douyin
BT  - Proceedings of the 2025 3rd International Conference on Digital Economy and Management Science (CDEMS 2025)
PB  - Atlantis Press
SP  - 572
EP  - 577
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-770-0_64
DO  - 10.2991/978-94-6463-770-0_64
ID  - Wang2025
ER  -