Proceedings of the 2025 3rd International Conference on Digital Economy and Management Science (CDEMS 2025)

<Previous Article In Volume
Next Article In Volume>

Perception and Optimization Strategies for Museum Study Tour Experiences from the Mass Consumer Perspective

Authors
Yu Qin1, Ping Huang1, *
1School of Management, Chengdu University of Information Technology, Chengdu, 610103, Sichuan, China
*Corresponding author. Email: hping@cuit.edu.cn
Corresponding Author
Ping Huang
Available Online 26 June 2025.
DOI
10.2991/978-94-6463-770-0_52How to use a DOI?
Keywords
educational tourism; museums; study tour experience; mass consumer group; semantic network analysis
Abstract

By investigating the perceived quality of museum study tour experiences, this study aims to propose optimization strategies to refine these perceptions. Online reviews (n = 2,983) from Ctrip were analyzed via Python and ROST, including high-frequency word statistics and sentiment analysis. This allowed the identification of hotspots, core themes, and emotional tendencies in the mass consumer group’s feedback on museum study tours, thereby assessing the perceived quality of their experiences. The perceived quality of museum study tour experiences is generally positive. However, challenges such as inconsistent service levels, irregular ticket booking practices, and inadequate crowd control persist. This study proposes five optimization strategies to address these shortcomings, aiming to improve the study tour experience and promote the healthy development of museum-based educational tourism.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2025 3rd International Conference on Digital Economy and Management Science (CDEMS 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2025
ISBN
978-94-6463-770-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-770-0_52How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yu Qin
AU  - Ping Huang
PY  - 2025
DA  - 2025/06/26
TI  - Perception and Optimization Strategies for Museum Study Tour Experiences from the Mass Consumer Perspective
BT  - Proceedings of the 2025 3rd International Conference on Digital Economy and Management Science (CDEMS 2025)
PB  - Atlantis Press
SP  - 468
EP  - 474
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-770-0_52
DO  - 10.2991/978-94-6463-770-0_52
ID  - Qin2025
ER  -