From Output to Co-creation: The Localized Innovation, Intangible Cultural Heritage Value Reconstruction, and Tourism Integration Pathways of Chinese Tea Culture in ASEAN

DOI

10.2991/978-2-38476-541-6_43How to use a DOI?

Keywords

Chinese tea culture; ASEAN; Localized innovation; Value co-creation; Tea culture and tourism integration

Abstract

Against the backdrop of the deepened development of the “Belt and Road” Initiative and the implementation of RCEP, the external dissemination of Chinese tea culture is undergoing a paradigm shift from one-way output to two-way co-creation. Grounded at the theoretical intersection of cross-cultural communication and the living inheritance of intangible cultural heritage, and incorporating the disciplinary perspective of tourism management, this paper explores the localized evolution, value sublimation, and integration pathways with the tourism industry that Chinese tea culture has undergone upon entering ASEAN societies. The research posits that various sectors in ASEAN are not passive recipients; rather, through the creative transformation of tea drinking forms, social functions, cultural meanings, and tourism experiences, they have achieved deep interaction with Chinese tea culture. This process of localized innovation and integration not only enriches the expressive forms of Chinese tea-related intangible cultural heritage, promoting its value connotation to evolve from a national heritage to a regionally shared resource, but also provides a concrete cultural bond and industrial interface for developing China-ASEAN tea culture tourism thematic routes and deepening the construction of a people-to-people community.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Huahuan Cao
PY  - 2026
DA  - 2026/02/26
TI  - From Output to Co-creation: The Localized Innovation, Intangible Cultural Heritage Value Reconstruction, and Tourism Integration Pathways of Chinese Tea Culture in ASEAN
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 382
EP  - 390
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_43
DO  - 10.2991/978-2-38476-541-6_43
ID  - Cao2026
ER  -